Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Analytics for Strata and Body Corporate
Analytics for Strata and Body Corporate in Australia
A strata manager does not win a person, it wins a building. One proposal request may follow months of quiet reading by a committee, and one appointment adds years of fees. Analytics ties each building you pitch back to the search, ad or referral that first put your firm in front of its owners.
For strata and body corporate managers who want to know which marketing brings committee proposal requests and which of those buildings finally appoint them.
Measuring a market where buildings decide
Context from how your customers search, compare and book.
In strata work the buyer is a group. A committee of volunteer owners votes at a meeting, often once a year, and a single frustrated owner usually starts the conversation. Your website may be read by five people in one building over a season, each on a different device, which makes simple click counts misleading.
The useful events are few and specific: a proposal request, a call from a chairperson or treasurer, a guide downloaded by an owner, a booked site visit and finally an appointment at a general meeting. Each one is attached to the building, its lot count and its age, so reports speak about schemes rather than anonymous visitors.
Timing is part of the data. A request that arrives six weeks before an annual meeting is worth a faster reply than one in the quiet months. Tracking therefore records the meeting date and the contract renewal date where a committee shares them, so staff can see which leads are about to be decided.
Limits are real. Committee members talk to each other, forward links and print pages, so attribution is partial. A manager who hears about you at a building meeting leaves no digital trail at all. We report unknown sources openly and ask a source question on every proposal form.
Who strata analytics suits
groups Customer segments
- person Residential strata managers growing a portfolio of apartment and townhouse schemes
- person Body corporate managers who pitch at annual meetings and want to know why they win or lose
- person Mixed-use and commercial strata specialists with fewer, larger buildings
- person Firms that spend on search or social and cannot yet link spend to appointments
psychology What drives their decision
- check_circle Building-level records instead of anonymous visits
- check_circle Meeting dates and renewal dates captured with each lead
- check_circle Appointment outcomes fed back into the report
- check_circle Honest handling of word-of-mouth and unknown sources
How we deliver Analytics
A clear, repeatable process built around how strata and body corporate customers search and decide.
1
List the building events
We agree which actions count: proposal requests, calls from committee members, owner guide downloads, site visit bookings, quote submissions and appointments. Each is labelled with the building, number of lots and who raised it, so a report can talk about schemes and not about visits.
2
Add tracking to calls and forms
Tracking numbers sit on the committee pages and the owner pages, and forms ask for building size, current manager, contract end date and next meeting date. A source question is included so referrals from other managers, lawyers and building professionals are counted.
3
Record the pitch outcomes
After each proposal, someone at your firm marks it submitted, shortlisted, appointed or lost, with a reason. We bring those statuses into the report each week, which makes it possible to see how many requests lead to a vote and how many votes you win.
4
Report cost per appointed scheme
A dashboard shows cost per proposal request and cost per appointed scheme by source. Because appointments are rare and slow, we show trends over rolling periods and avoid drawing big conclusions from one lucky or unlucky month.
5
Time the follow-up
Meeting dates and renewal dates feed a simple calendar view, so you see which proposals are due for a call before a vote. Each quarter we compare sources and decide, with you, which to grow, trim or test.
monitoring
What Strata and Body Corporate Analytics includes
See which channels bring real enquiries and new customers in Australia
- check_circle Building event design
- check_circle Call and form tracking
- check_circle Proposal status routine
- check_circle Cost per appointment dashboard
- check_circle Quarterly source review
What you can expect
- verified Reports speak about buildings and lots, not anonymous visits
- verified You see which sources produce proposal requests and which produce appointments
- verified Meeting and renewal dates sit beside each open proposal
- verified Referrals from professionals and other owners are counted
- verified Cost per appointed scheme is known, with honest limits
- verified Ad budget moves to the sources that win votes
Deliverables you receive
inventory_2 Tracking numbers on committee pages, owner pages and each paid campaign
inventory_2 Proposal request forms that capture lots, building age, current manager and meeting date
inventory_2 A source question that counts referrals from professionals and other owners
inventory_2 Status updates for each proposal: submitted, shortlisted, appointed or lost, with reasons
inventory_2 A dashboard of cost per proposal request and cost per appointed scheme
inventory_2 A calendar view of upcoming meetings and renewal dates tied to open proposals
Technical approach
The mechanics behind Analytics for strata and body corporate, explained plainly.
Building-level records
Each lead is stored against a building, with several contacts attached to it. When the chairperson, the treasurer and an owner all contact you, they appear as one scheme, not three leads, so the report counts opportunities fairly.
Slow-cycle attribution
A committee may take a season to decide, so we use long look-back windows for ads and search. First source and latest source are both recorded. This shows which channel starts the interest and which one prompts the final request.
Appointment data
Appointments are imported from your management system or a weekly sheet. We match them to the original lead and send the outcome back to the ad accounts, so campaigns learn from buildings that actually appointed you.
What Strata and Body Corporate analytics setup costs
Strata and Body Corporate analytics setup starts at $500 USD one-time. Ongoing monthly reporting and reviews are scoped separately.
What's included
Tracking plan
IncludedA short plan naming the calls, forms and bookings that count as a real lead or sale for your business.
Tags, events and call numbers
IncludedTracking set up and tested so each lead is tied to the search or ad behind it.
Report and handover
IncludedA simple report layout and a walkthrough so your team can read it without help.
Monthly reviews, extra dashboards and data clean-up are scoped separately. Talk to us for a fit.
What to expect from analytics
Appointments are slow, so the early weeks focus on getting the plumbing right.
Days 1 to 14
Events and forms are agreed and built, numbers go live and every path is tested. You get an early view of who is contacting you and which pages they read first.
Weeks 3 to 8
Proposal requests start to carry building details, and statuses begin to come in. Cost per request by source appears, with a clear note that appointment numbers are still too small to judge.
Months 3 to 6 and beyond
Meetings pass and votes happen. Cost per appointed scheme becomes meaningful, and you see which sources bring buildings that decide in your favour, and which only bring requests that go nowhere.
Other Strata and Body Corporate marketing services
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Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓Frequently Asked Questions
How can analytics work when committees take months to decide? expand_more
We keep each strata lead open against its building and track it through the whole process. Long look-back windows and first-source records make sure the original search or ad still gets credit when a vote finally happens.
Which numbers matter most for a strata manager? expand_more
Proposal requests, proposals submitted and schemes appointed, each tied to a source. Visits and clicks are shown, but they sit at the bottom. The cost of one appointed building is the number that guides spend.
What if a body corporate committee finds us through word of mouth? expand_more
That route leaves little trace. A source question on the proposal form catches many of them, and the rest appear as unknown. We show that share openly so nobody overestimates what ads did.
Can you track committee members who visit several times? expand_more
To a point. Repeat visits from the same device are linked, and calls and forms are attached to the building record. Different people on different phones cannot always be joined, and we note that limit in every strata report.
Do you need our strata management software? expand_more
A weekly list of proposals and outcomes is enough to start. If your software can export appointments, we connect it. Owner records and levy data are not needed for marketing reports and stay in your system.
How often will we get a report? expand_more
A short summary arrives monthly, with a fuller review each quarter because appointments are slow to arrive. Open proposals and approaching meeting dates are listed so the team can plan calls.
Does tracking collect personal data about owners? expand_more
Only what a person gives you in a form or a call. We do not collect anything beyond that, and consent notices follow your local rules. Owner and committee details stay in your records and are not shared with ad platforms.
Ready to get more from Strata and Body Corporate Analytics?
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