Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Australia.
Industry expertise · built around buyers
Beauty and Personal Care Marketing for Australian Businesses
For Australian hair salons, nail studios, barbers, day spas and massage practices, from a boutique in a suburban strip to a multi-site group. Locals search by service and suburb, check reviews and want to book online. We run search, Google Ads, Meta Ads and websites that bring in appointments, and report in A$ with GST stated, so you see what each booking cost.
Explore industries
Open for growth Photo by Mikhail Nilov on Pexels
Owners who already run this path
Suburb searches and online booking
Australians tend to search with a suburb name and expect to book without ringing. They compare Google reviews, check recent work on Instagram and look for a time that suits after work or on Saturday. Barbers get walk-in traffic, while spas and massage clinics rely on package pages and gift options. We tune listings and pages for suburb-level searches and clear booking links in Australia.
Seasons that fill the book
Demand follows the Australian year, which runs opposite to the northern hemisphere. Spring racing carnivals, formals and graduations, summer weddings and Christmas parties drive hair and nail bookings, while winter lifts massage and spa visits. Mother's Day gift vouchers are a reliable peak. We schedule campaigns ahead of each one and use quieter weeks to promote loyalty offers.
Claims, consent and state rules
Rules for personal services differ across states and territories, and consumer law applies to every advertisement. Anything that sounds like a health benefit or a treatment result needs care, so we avoid it unless your business can support it. Before-and-after images are used only with client consent. Your business reviews the copy and remains responsible for compliance with the rules that apply in Australia.
Reporting in A$ with GST
We track calls, form submissions and booking clicks back to their source, then report in A$ and state whether GST is included. If your booking platform can show completed appointments, we match those against spend, so the report shows paying clients rather than visits to a page. We keep the numbers simple enough to read between appointments in Australia.
Proof your pages need to carry
Australian clients want evidence before they hand over a deposit. That means real photos of finished work, short bios for each practitioner, a clear service list with prices and durations, and the suburb you operate in. Spas and massage clinics should show what a session involves and any cancellation terms. We build pages around those answers, with a booking link above the fold, and we leave out vague phrases that sound nice but give a visitor nothing to check.
Phasing spend across the quiet months
Few salons have the same demand every month, so a flat budget wastes money in busy weeks and starves the slow ones. We suggest planning in phases: steady search coverage all year, extra ad weight ahead of formals, Christmas and Mother's Day, and lighter promotion of loyalty or off-peak offers in the lulls. We do not quote prices here, but we do show a simple calendar so you can see why money moves when it does in Australia.
Gift vouchers, packages and careful wording
Gift vouchers and multi-visit packages bring in cash early and bring new faces through the door, so they deserve their own page and tracking. Wording matters too. Terms such as expiry dates, refunds and what a package includes should be stated plainly, in line with Australian consumer law, which your business remains responsible for. We draft from the facts you provide and avoid claims about treating conditions or guaranteeing a look.
Questions about this hub
Is HeyLead a beauty or wellness provider? expand_more
No. HeyLead is a remote marketing agency. We do not offer treatments or hold any licence, and we handle search, ads, web design and tracking for your business in Australia.
Can you help a single-chair or mobile business? expand_more
Yes. Mobile stylists, home-based nail techs and solo massage therapists often need a good profile, a clear service area and a simple booking page. We keep the plan small enough to match your capacity in Australia.
Will my reports include GST? expand_more
We state it each time. Spend and revenue figures are labelled as including or excluding GST, so your bookkeeper can match them to your accounts without guesswork in Australia.
Do you handle our social media posting? expand_more
Our focus is search, paid ads, websites and tracking. We can run Meta Ads using your own photos and offers, and we can advise on what to post, but daily posting stays with your team in Australia.
How do we begin? expand_more
Ask for the free audit. We look over your Google profile, website, ads and tracking, and we need view access to those accounts. You get a straight list of priorities, and nothing is committed in Australia.
Do you set up Google Business Profile for each suburb we serve? expand_more
A profile belongs to a real address or a clearly defined service area, so we do not create fake locations. For mobile businesses we set a sensible service area, and for multi-site groups each shop gets its own profile and page in Australia.
How do we know the ad money is working? expand_more
You see calls, form submissions and booking clicks tied to each campaign, reported in A$ with GST stated. Where your booking platform shares completed appointments, we line those up against spend so the numbers reflect paying clients in Australia.
Can you work around a seasonal business or a quiet period? expand_more
Yes. We can scale activity up before a peak and ease it back afterwards, with no need to run at full pace all year. We agree the plan with you in advance, so you are not surprised by changes in spend in Australia.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in Australia.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in Australia.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in Australia.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in Australia.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in Australia.
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in Australia.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in Australia.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in Australia.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in Australia.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in Australia.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in Australia.
Certified and experienced
Certified where it matters. Accountable for the outcome in Australia.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in Australia.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
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