Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in the UK.
Industry expertise · built around buyers
Marketing for UK Hair, Beauty, Barber and Spa Businesses
For UK hair salons, nail bars, barbers, day spas and massage therapists, from a rented chair in a shared salon to a high-street team. Clients search for a treatment and a town, compare reviews and check availability before they book. We build search, Google Ads, Meta Ads and websites that turn that into calls and appointments, with reports and every enquiry traced to its source.
Explore industries
Open for growth Photo by Mikhail Nilov on Pexels
Owners who already run this path
Reviews, price lists and a free slot
UK clients usually check Google reviews first, then a price list, then whether the diary has a gap this week. Nail bars are judged on finish and hygiene, barbers on walk-in waits and price, and spas on treatment detail. We make sure your profile, pricing page and booking link show those things clearly, with prices stated honestly, so the enquiry that arrives is already informed.
Wedding season, Christmas and half-term
Beauty demand in Britain follows the diary. Brides book hair and trial appointments months ahead of a summer wedding, December fills with party nails and gift vouchers, and school holidays change which hours people can attend. Massage and spa enquiries often rise after Christmas and in colder months. We plan campaigns around those peaks and promote quieter midweek slots in the UK.
Local licensing and sensible claims
Some beauty and massage treatments need a licence or registration from the local council, and the rules differ between councils and between nations of the UK. Your business holds those and tells us what applies. We describe only treatments you offer, avoid health-style promises, and use client photos only with permission. Your business stays responsible for advertising and consumer rules.
Tracking appointments
We track calls, booking-link clicks and form enquiries back to the ad, search or listing that produced them. And we say plainly when VAT is included in a figure. Where your booking system shares completed appointments, we show those as well, so you can see which marketing is filling the diary and which is just making noise in the UK.
Questions to put to any agency
Before appointing a marketing partner, ask a few direct things. Who will actually manage the account day to day? How will you count a booking rather than a click? What access do they need, and do you keep ownership of every account afterwards? Ask to see a sample report and how VAT is shown. A sensible agency answers plainly, explains what it cannot measure, and does not promise a number of new clients. We are happy to be questioned the same way in the UK.
Phones, evenings and the Saturday rush
Most UK beauty searches happen on a phone, with a peak in the evening once work is done and another around lunch. People browse on the sofa, then want to confirm a slot before they forget. Saturday morning is busy for barbers and hair salons, so a slow page or a booking form that fails on mobile costs real appointments. We test the journey on a handset and tune ad schedules to when your phone and diary are most likely to be answered.
The first ninety days, in plain terms
The opening weeks go to an audit, clean tracking and repairs to your listing, pricing page and booking link. Next we start search and ad activity on the treatments you most want to sell, usually in a small area first. Around the third month we sit down with the reports, look at which enquiries became appointments, and decide what to expand or stop. We do not promise outcomes, but you will always know what we are measuring in the UK.
Questions about this hub
Is HeyLead a salon or training provider? expand_more
No. HeyLead is a remote performance marketing agency. We do not treat clients or hold any licence, and we market your business through search, ads and web design in the UK.
Can you help a self-employed chair renter or a small team? expand_more
Yes. A single stylist or therapist needs a clear profile, a simple page and a few well-aimed ads more than a large budget. We scope work to what the business can handle in appointments in the UK.
Do you work with booking tools like Fresha or Treatwell? expand_more
We can work alongside most booking tools and place your link across the site, ads and listing. Whether we can see completed bookings depends on the tool, and we tell you before we promise any reporting in the UK.
Who looks after compliance and council licensing? expand_more
Your business does. We write from the facts you give us and flag points worth checking, but licensing, insurance and advertising compliance stay with you and your regulator or council in the UK.
What do you need to get started? expand_more
Request the free audit and give us view access to your Google Business Profile, website and any ad accounts. We come back with a plain list of fixes and ideas, and there is no obligation to continue in the UK.
Is Instagram enough, or do we need Google as well? expand_more
Instagram is excellent for showing your work, but many people still search Google for a treatment and a town when they are ready to book. We make sure both tell the same story, with a profile and page that turn interest into an appointment in the UK.
Can you help us get more reviews? expand_more
We set up a simple, honest way to ask recent clients for a Google review and help you reply to each one. We never buy, invent or filter reviews, as that risks breaking platform rules and consumer law in the UK.
Do we need to be VAT registered for you to report properly? expand_more
No. We report and state whether a figure includes VAT, whatever your registration status. Your accountant remains the right person to advise on how VAT applies to your business in the UK.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in the UK.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in the UK.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in the UK.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in the UK.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in the UK.
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in the UK.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in the UK.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in the UK.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in the UK.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in the UK.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in the UK.
Certified and experienced
Certified where it matters. Accountable for the outcome in the UK.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in the UK.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
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