Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Singapore.
Industry expertise · built around buyers
Marketing for Singapore Salons, Spas and Massage Studios
For Singapore hair salons, nail studios, barbers, spas and massage studios, from a unit in a heartland mall to an outlet in the central business district. Clients search quickly on mobile, compare reviews and often decide on location, price and the next free slot. We run search, Google Ads, Meta Ads and websites that bring in bookings, and report in S$ with GST noted.
Explore industries
Open for growth Photo by Mikhail Nilov on Pexels
Owners who already run this path
Mall, MRT and lunchtime bookings
Singapore clients choose by convenience. They look for an outlet near an MRT station, their workplace or a mall, check reviews and photos, then book through WhatsApp or an online link. Nail studios and hair salons are compared on finish and pricing, while massage and spa clients look at therapist details and menu clarity. We build listings and pages that answer these checks fast.
Festive peaks and payday weekends
The calendar here is shaped by Chinese New Year, Hari Raya, Deepavali and Christmas, when people book hair, nails and gifts well in advance. Wedding seasons, year-end office parties and school holidays shift demand again, and weekday lunch hours matter in the business district. We plan ahead of each peak and promote quieter weekday slots to fill the diary in Singapore.
Claims and your regulator
Spas, massage and some beauty services in Singapore can be subject to licensing or registration, and advertising standards apply to every claim. Your business knows which rules cover your outlet and tells us what applies. We avoid medical or cure-style wording, describe only services you provide, and use client images with consent. Compliance stays with your business.
WhatsApp, calls and bookings in S$
Many Singapore bookings start with a WhatsApp message or a phone call, so we track those clicks and calls along with form and booking-link activity. Reports show the source of each enquiry and what you spent in S$, with GST stated where it applies. Where your booking tool shares completed visits, we add them so reporting reflects real appointments.
Outlet pages by station and mall
Singapore clients rarely search a district name alone. They type an MRT station, a mall or their workplace, and expect the result to show how many minutes away you are. Each outlet needs its own page naming the nearest station, the floor or unit, opening hours and a booking route. We write these pages with the details people check, and build listings for each outlet so a client near Orchard is not sent to a branch in the east.
Therapist profiles and staff changes
Many clients follow a particular stylist, nail artist or therapist, so profiles carry real weight. Pages that name a specialty and show recent work convert better than generic menus. Staff also move between outlets, and an outdated profile can send a client to someone who has left. We set up pages that are easy for your team to update, and we keep ads aligned to who is actually available this month in Singapore.
Languages, audiences and weekday habits
Singapore audiences are mixed, and many clients read English first but may prefer Mandarin, Malay or Tamil for family and friends. We write clear English copy, and where it helps, add short lines in another language that your team can support in person. Weekday habits matter too, with lunchtime and after-work slots filling first, so we aim ads at those hours and promote quieter mid-afternoon times. Copy stays short and plain, because most people read it on a phone while commuting.
Questions about this hub
Does HeyLead offer beauty or massage services? expand_more
No. HeyLead is a remote marketing agency and does not provide treatments or hold any licence. We run search, ads, websites and tracking, while your team provides the services in Singapore.
Can you track WhatsApp enquiries? expand_more
Yes, in most cases we can count taps on your WhatsApp button and calls from ads and the website. We cannot read private chats, so booking outcomes come from what your team records or your booking tool shares in Singapore.
We have outlets in several areas. Can you separate them? expand_more
Yes. Each outlet can have its own listing, landing page and ad targeting, since clients choose by nearby station or mall. Reports can then show which outlets are getting calls and bookings in Singapore.
Who is responsible for licensing and advertising rules? expand_more
Your business. We write from the facts you supply and flag points to check, but licensing, permits and advertising compliance remain yours and your regulator's in Singapore.
What happens first if we sign up? expand_more
We start with the free audit of your listing, website, ads and tracking, and we ask for view access to the accounts involved. You receive a plain list of what to fix first, and there is no obligation in Singapore.
How do you handle high rent and tight margins? expand_more
We focus spend on services and hours where your chairs and rooms are most likely to sit empty, so budget is not spread thin. Reports in S$ show what each enquiry cost, which helps you judge value against your outlet costs in Singapore.
Can you promote a new outlet that has no reviews yet? expand_more
Yes. We start with a complete listing, clear photos, a landing page and a gentle review request to early clients. Early ads can build awareness around the nearby station or mall while your review count grows in Singapore.
Do you cover Carousell, Instagram and TikTok? expand_more
Our core work is search, Google Ads, Meta Ads, websites and tracking. We can run Meta ads on Instagram with your photos and advise what content suits your brand, but daily posting on other platforms stays with your team in Singapore.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in Singapore.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in Singapore.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in Singapore.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in Singapore.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in Singapore.
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in Singapore.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in Singapore.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in Singapore.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in Singapore.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in Singapore.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in Singapore.
Certified and experienced
Certified where it matters. Accountable for the outcome in Singapore.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in Singapore.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓