Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Singapore.
Beauty and Personal Care
More Chair Bookings in Singapore.
More Loyal Clients.
Built for Singapore service brands competing in local and regional search. Clients choose salons based on style proof, reviews and how easy it is to book the right service. A pretty logo is not enough when competitors show real results.
We help hair salons fill books with colour, cut and treatment clients through Singapore local search, social ads and booking-ready pages.
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Trusted by hair salons to turn local demand into booked work Serving Central, East (Tampines), West (Jurong), North (Woodlands) and North-East (Punggol) across Central, East, West, North and North-East.
Who This Is For
For independent salons and multi-stylist studios that want steadier calendars and better-fit clients in Singapore. Hair Salons demand shows up on Google.com.sg as "hair salon near me" and "balayage near me". We build marketing around neighbourhood and planning-area pages across the CBD, Tampines, Jurong, Woodlands and Punggol, HDB estate and neighbourhood names. Hair Salons buyers book through WhatsApp and a local Singapore number. Proof that converts here is Google reviews, a Singapore phone number, and UEN on the profile. Slow replies lose the job to Google Business Profile and local Facebook groups. Reporting is in S$ (SGD); GST at 9% belongs in the unit economics.
check_circle Hair Salons operators covering the CBD, Tampines, Jurong, Woodlands and Punggol
check_circle Teams that need "hair salon near me" and "balayage near me" on Google.com.sg
check_circle Businesses booking through WhatsApp and a local Singapore number, not a shared directory
check_circle Owners who want proof via Google reviews, a Singapore phone number, and UEN on the profile
Who buys, and what they search
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Who you are marketing to
- personRegular clients who want a trusted stylist in Singapore
- personNew residents looking for a salon close to home or work in Singapore
- personBrides and event clients booking hair for a date in Singapore
- personClients looking for colour, balayage or corrective work in Singapore
- personClients who want a cut and style from a specific kind of stylist in Singapore
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What buyers search for
searchhair salon near mesearchbalayage near mesearchhaircut and colour appointmentsearchhair stylist for curly hairsearchbridal hair stylist near me
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Ready to book
- boltThey open the booking page or service menu in Singapore
- boltThey ask a stylist for availability in Singapore
- boltThey tap call or directions from the map listing in Singapore
- boltThey book a new-client appointment for colour or a cut in Singapore
What drives their decision
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Photos of colour and cuts that match what they want in Singapore
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Reviews that mention the stylist by name in Singapore
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Clear menu and starting prices in Singapore
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Easy online booking and a time that fits their week in Singapore
How we capture intent
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Google Business Profile in Singapore
Your map listing with photos, services, prices and a booking link. Many clients pick from the map in Singapore.
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Instagram and Facebook ads in Singapore
Ads that show your best colour and cut work to people near the salon, with a booking link in Singapore.
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Google search ads in Singapore
Ads for salon and stylist searches nearby, sent to your booking page in Singapore.
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Reviews in Singapore
A simple way to ask clients for a review after their visit, including the stylist's name and the service in Singapore.
my_locationmarketing geo for hair salons covers the CBD, Tampines, Jurong, Woodlands and Punggol with neighbourhood and planning-area pages.
Our Hair Salons Marketing Approach
01
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Hair Salons demand on Google.com.sg
Hair Salons shows up as "hair salon near me" and "balayage near me" on Google.com.sg. We capture neighbourhood and planning-area pages across the CBD, Tampines, Jurong, Woodlands and Punggol, HDB estate and neighbourhood names.
02
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Leads that can book via WhatsApp and a local Singapore number
We filter tyre-kickers and job-seekers. The booking path is WhatsApp and a local Singapore number. Proof that converts is Google reviews, a Singapore phone number, and UEN on the profile, not a shared directory lead.
03
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Local proof, not a price race
Messaging names coverage, Google reviews, a Singapore phone number, and UEN on the profile, and response time. Slow replies lose hair salons jobs to Google Business Profile and local Facebook groups.
04
event
From click to booked work
Quote, follow-up and repeat work run through WhatsApp and a local Singapore number. Reporting is in S$ (SGD); GST at 9% belongs in the job maths.
05
insights
Attribution under PDPA-safe forms and chat logs
Every hair salons enquiry keeps source, campaign and page. PDPA-safe forms and chat logs is in the tag plan in Singapore.
Hair Salons marketing services
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SEO for Hair Salons in Singapore
Help nearby customers find you on Google before they call a competitor in Singapore
- checkService and location pages built around searches like "hair salon near me" in Singapore
- checkClear answers to questions people ask when comparing options like "balayage near me" in Singapore
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, enquire or book in Singapore
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SEM for Hair Salons in Singapore
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in Singapore
- checkGoogle Ads campaigns for "hair salon near me" and similar high-intent searches in Singapore
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks in Singapore
- checkLanding pages that match the ad and lead to calls or bookings in Singapore
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Meta Ads for Hair Salons in Singapore
Reach the right local audience on Facebook and Instagram with proof-led ads in Singapore
- checkLocation and interest targeting matched to how hair salons customers decide in Singapore
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now in Singapore
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages in Singapore
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Web Design for Hair Salons in Singapore
Pages that make it easy to understand the offer and take the next step in Singapore
- checkPages built for searches like "haircut and colour appointment" and for quote or booking requests in Singapore
- checkReviews, credentials and the areas you serve visible before anyone scrolls in Singapore
- checkForms, tap-to-call buttons and booking steps tested on phones in Singapore
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Analytics for Hair Salons in Singapore
See which channels bring real enquiries and new customers in Singapore
- checkCall, form and chat tracking by campaign and landing page in Singapore
- checkReporting tied to qualified leads and new customers, not vanity clicks in Singapore
- checkDashboards your team can use to decide where to spend more or cut back in Singapore
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CRM Integration for Hair Salons in Singapore
Get every enquiry into your CRM (customer tracking system) fast, with its source recorded in Singapore
- checkEnquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person in Singapore
- checkSource tags so every sale traces back to the marketing that brought it in Singapore
- checkAutomatic follow-up steps so new enquiries get a fast reply and more turn into sales in Singapore
psychology
AI Optimisation for Hair Salons in Singapore
Make your business easier for AI search tools to understand and recommend in Singapore
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately in Singapore
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews in Singapore
- checkMonitoring how AI surfaces your brand for searches like "hair salon near me" in Singapore
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in Singapore.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in Singapore.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in Singapore.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in Singapore.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in Singapore.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in Singapore.
Certified and experienced
Certified where it matters. Accountable for the outcome in Singapore.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in Singapore.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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Qualified hair salons enquiries from "hair salon near me" on Google.com.sg
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Less spend lost to Google Business Profile and local Facebook groups in Singapore
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Faster replies on WhatsApp and a local Singapore number
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A clear view of which channel booked the work
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More online bookings for cuts, colour and treatments in Singapore
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Portfolio pages that convert browsers into appointments in Singapore
This is hair salons marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume in Singapore.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning in Singapore.
Budgets and reporting in S$ (SGD). GST at 9% belongs in the unit economics.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
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format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
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format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
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format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
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format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
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format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about hair salons marketing? We have got honest answers in Singapore.
Most hair salons enquiries are time-wasters. Can you fix the quality?
Quality is targeting and message match. On Google.com.sg we split "hair salon near me" from cheap research. The filter is WhatsApp and a local Singapore number plus Google reviews, a Singapore phone number, and UEN on the profile, not another form field.
How quickly will Hair Salons see results?
Paid can produce qualified enquiries in weeks. SEO on Google.com.sg compounds.
Do we have to sign a long contract?
No. It is month to month, with no commitment, and free to cancel with 1 month's notice. Most clients stay because "hair salon near me" and booking via WhatsApp and a local Singapore number perform.
How do you report on what is working?
Reporting is enquiries and booked work, tied to Google.com.sg and neighbourhood and planning-area pages. Every lead has a source. PDPA-safe forms and chat logs is in the measurement plan.
How do clients decide which hair salon to book in Singapore?
They look at photos of finished work, read recent reviews that name a stylist and check whether a time fits their week. For big changes they also want a consultation. Price matters, but fear of a bad result usually matters more in Singapore. Campaigns follow Google.com.sg and how local buyers actually enquire.
What is a good lead for a hair salon in Singapore?
A person near the salon who names a service, has a time in mind and can book or request a consultation. A new client wanting balayage or extensions is worth more than a one-off discount seeker. A form with no service named is a weak lead in Singapore.
How do seasons change hair salon marketing in Singapore?
Wedding and party seasons bring trials and updos, summer brings lightening and the new school term brings children's cuts. Midweek is often quiet all year. We plan campaigns and posts ahead of each swing in Singapore.
What should we have ready before starting in Singapore?
Photos of recent finished hair, your service menu and starting prices, stylist details and your booking tool login. Tell us which services you want more of and which days are quiet. We can begin without everything in Singapore.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in Singapore.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in Singapore.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in Singapore.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in Singapore.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in Singapore.
Let's Fill More Chairs With the Right Clients in Singapore
If you run a hair salon and want more quality bookings, let us talk in Singapore.