London commercial cleaning firms use HeyLead for Google Ads, search and a website that brings more contract enquiries.
We are a marketing team for owner-led cleaning firms. We aim the ads and the pages at office and site managers in your area, then show you which enquiries became contracts.
What we do
SEO, Google Ads, Meta ads and your website all aim at facilities and office managers who could sign a cleaning contract with you.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Contract cleaners with evening and early-morning teams covering central London offices.
Firms that clean surgeries, clinics and schools and know the routines those buyers need.
Retail and hospitality cleaners working high streets and shopping centres.
Cleaners paying the London Living Wage who want to win buyers that require it.
The local picture
Your market
London's commercial cleaning buyers range from a ten-person agency in a Shoreditch warehouse to a managed office building in the City with a facilities team and a formal tender.
Many buildings are cleaned before 7am or after 6pm to avoid disruption, so staffing and supervision are the real product.
Buyers ask about accreditation early: CHAS or SafeContractor for health and safety, ISO standards for larger contracts, BICSc training, and whether you pay the London Living Wage (a voluntary pay rate set above the legal minimum), which some public bodies and larger employers ask for.
There is no licence to clean, so this proof does the job a licence would. Travel matters too, because cleaning staff rely on public transport and night buses.
Your customers
Commercial buyers switch when something goes wrong, so they search during the working day and want a site survey fast. We aim at office cleaning, commercial cleaning and contract cleaners searches with an area or building type.
We exclude domestic cleaning, end-of-tenancy and one-off deep clean searches unless you want them. A good lead is a named building with an address, size and schedule. Reports show enquiries, surveys booked and contracts signed, with contract value where you share it, in pounds.
Our approach
We build pages for each building type and area you staff, like office cleaning in King's Cross or surgery cleaning in Barnet, each showing your accreditations, insurance, supervision and complaint process. Google Ads runs in business hours on contract searches only.
A short survey form asks for building type, size, hours and current supplier. Meta ads show visitors case studies from similar buildings after they leave your site. SEO covers questions buyers ask, like what a London Living Wage cleaning contract means for price and service.
About the area
City and Canary Wharf offices, converted warehouses in Shoreditch, high-street shops, and schools and surgeries in the outer boroughs
Licences you show on your page
No licence to clean; buyers ask for insurance, CHAS or SafeContractor, and BICSc training.
Common mistakes
Many cleaning searches in London are for homes and end-of-tenancy work. Without a strict list of excluded words, a commercial budget pays for them. A weekly review of the searches that triggered your ads keeps the spend on contracts.
A facilities manager leaving a poor supplier wants evidence: accreditations, supervision, insurance and references. A page that only lists services does not give them a reason to move.
Early-morning and late cleans depend on public transport. Winning a contract your team cannot reach reliably leads to missed cleans and a lost client. Campaigns should match where staff can travel.
How it works
We start where your teams already work and can travel easily, such as the City and Shoreditch, and add areas as you hire.
Office, retail, education and healthcare pages, each with the accreditations that buyer asks for.
Search ads on commercial searches during working hours, with domestic searches excluded and a survey form.
Monthly reports show enquiries, surveys and contracts by area and building type, in pounds.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| office cleaning company London | Contract buyer |
| commercial cleaners Shoreditch | Area and building type |
| contract cleaning services City of London | Formal buyer, often a tender |
| school cleaning contractor London | Education contract |
| London Living Wage cleaning company | Buyer with a wage policy |
Testimonials from HeyLead clients
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
We'd worked with HeyLead before and knew what they were capable of - so when performance with another agency didn't meet expectations, coming back was an easy decision. The difference was immediate. They rebuilt our entire Google Ads account from scratch, fixed our tracking so we finally had accurate data, and gave us the confidence to scale our spend. What impressed us most was how well they understood our franchise expansion goals - they didn't just manage campaigns, they built a system that supports every new location we open. The leads are consistent, the quality is there, and the relationship is one we genuinely trust.
Robert Niroshan
CEO, Clean Australia Service
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages built around the searches your buyers actually type.
Search and ads aimed at people ready to enquire.
Calls, forms and bookings tagged to the search, ad or page behind them.
Our team
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
FAQs
Questions London contract cleaners ask before hiring us.
One that reports surveys and signed contracts and can keep domestic traffic out of your budget. Ask how they reach facilities managers. HeyLead builds pages by building type and reports contracts in pounds.
Aim at commercial searches by area and building type, show accreditations and supervision clearly, and respond with a site survey the same week. Case studies from similar buildings help a buyer picture the switch.
There is no specific licence to clean commercial premises, but buyers expect insurance and often accreditations such as CHAS or SafeContractor. HeyLead is the marketing team, not an adviser on regulation.
If you pay it, yes. Many public bodies and larger employers look for it, and it signals stable staffing. We can build a page for buyers who require it.
A named building with an address, size, cleaning hours and a decision date. We design the form to collect that so you can plan surveys.
No. Our team is online only, so there is no London office to visit. You reach us by phone or video, and the areas your crews cover decide where the campaigns run.