AEO & GEO Services
AI Search Optimization
Win in ChatGPT, Perplexity, Google AI Overviews & More.for the UK
Built for UK trades and local service brands competing in British search. Optimise your brand for the new era of AI-powered answers. We combine traditional SEO with dedicated AEO tactics so you appear in generative results and drive qualified demand.
Get a Free AI Search Audit arrow_forward4.1×
Avg ROAS (incl. AI-influenced)
↑ 2.8×
Lead Volume
98%+
Citation Accuracy in Tests
Free Tools
AI SEO, GEO, Perplexity & More
The Shift to AI Search
Why AEO Matters Now
Users are asking AI assistants instead of (or in addition to) Google. If your brand isn't optimised to be cited, you lose visibility and leads. We make sure you appear in the answers that matter in the UK.
Our Approach
AEO builds on SEO but adds specific tactics for generative engines: structured data, citable content, entity optimisation, llms.txt, and testing in real AI tools. We use our free AI visibility tools to measure and improve in the UK.
How We Optimize for AI Search
Content & Structure for AI
- Key Facts Boxes: Clear, citable summaries at the top of pages for LLMs to pull from in the UK.
- Structured Q&A & HowTo: 15+ question FAQs per service page, HowTo schema, lists and tables for easy extraction in the UK.
- Entity Optimization: Consistent mentions of brands, people, locations, and concepts across the site in the UK.
- Freshness & Sources: "Last updated", citations, and data-backed claims that build trust with AI systems.
Technical & Discovery
- llms.txt & Robots: Full llms.txt + llms-full.txt, explicit allows for AI bots, and guidance for crawlers in the UK.
- Schema Enhancements: FAQPage, HowTo, Article, Organisation, and service markup to help AI understand context in the UK.
- Free AI Tools: We use and promote our own tools (AI SEO Audit, GEO Audit, Perplexity Checker, LLM Citation, etc.) for measurement and improvement in the UK.
- Cross-Platform Testing: We test and optimise content directly in ChatGPT, Perplexity, Claude, and Google AI Overviews in the UK.
Our AEO Process
01
AI Visibility Audit
Test current presence in major AI tools, review llms.txt, schema, content structure, and citation potential in the UK.
02
Content & Structure Optimization
Add key facts boxes, expand Q&A, improve entity coverage, and structure for easy extraction by AI in the UK.
03
Technical AEO Setup
Enhance llms.txt, robots, schema, and ensure fast, crawlable pages with proper signals in the UK.
04
Testing in AI Tools
Query major AIs with target prompts, measure citations, and iterate content/structure based on results in the UK.
05
Free Tools Integration
Use our AI search tools for ongoing measurement and recommendations in the UK.
06
Ongoing Monitoring & Refresh
Track AI mentions, update content for freshness, and scale what works across pages in the UK.
Free AI Search & SEO Tools
Measure and improve your visibility in AI answers. Start with these: in the UK
Frequently Asked Questions About AI Search Optimisation in the UK
Honest answers about winning in generative AI answers in the UK.
What is AEO or GEO?
Answer Engine Optimisation (AEO) or Generative Engine Optimisation (GEO) is the practice of optimizing content so it appears in AI-generated answers from tools like ChatGPT, Perplexity, Google AI Overviews, and Claude. It builds on SEO but focuses on being cited and synthesized by LLMs in the UK.
How is AEO different from traditional SEO?
SEO targets rankings in search results pages. AEO targets being the source material that AI systems pull from to generate answers. Key differences include emphasis on citable structure (Q&A, lists, facts), llms.txt, entity consistency, and direct testing in AI tools. Both work together - strong SEO helps AEO in the UK.
Do I still need traditional SEO if I focus on AEO?
Yes. Most users still start with search, and AI systems often draw from highly-ranked, authoritative sources. AEO amplifies SEO. We recommend a combined approach: fix technical SEO, create great content, then layer AEO tactics for AI visibility in the UK.
How do you measure success in AI search?
We use our free tools to test prompts in ChatGPT, Perplexity, Claude, and Google AI Overviews and track citation frequency, accuracy, and sentiment. We also monitor referral traffic from AI platforms where possible and correlate with lead/revenue impact. It's an emerging area, so we combine quantitative tests with qualitative review in the UK.
What is llms.txt and why do I need it?
llms.txt is a plain-text file (like robots.txt) that provides a clean summary of your site for AI crawlers. We generate both basic and full versions automatically from your live content. It helps AI systems understand your brand, services, and key facts without scraping noisy HTML. We also update robots.txt to explicitly allow major AI bots in the UK.
How long until I see results from AEO efforts?
Some improvements (structured data, key facts boxes, llms.txt) can affect AI outputs within days to weeks as crawlers re-index. Full impact often takes 4-12 weeks as models retrain or update knowledge. We test regularly and iterate. Early wins come from fixing crawlability and adding citable content in the UK.
Do I need to change my content for AI?
Often yes, but not always drastically. Add clear "Key facts for AI" summaries, expand Q&A with direct answers, use lists/tables, and ensure freshness and sources. Make content "citable" - factual, structured, and attributable. We help adapt existing content efficiently in the UK.
How do free tools like your AI SEO Audit help?
They give you a baseline of how AI systems currently see and cite your site. You can run audits, check specific prompts, and track improvements over time. We use them in our work and recommend clients use them for self-monitoring. They're free and updated regularly in the UK.
Can small businesses benefit from AEO?
Yes. AI systems surface authoritative, clear answers regardless of company size. Local and niche businesses can win in AI results by owning specific topics with strong, structured content and citations. We tailor strategies to budget and goals in the UK.
Does AEO replace Google SEO?
No. Google remains dominant for many queries, and AI overviews often link back to or draw from Google results. AEO is an additional layer. Optimizing for both maximizes reach. Many of our clients see traffic from both traditional search and AI referrals in the UK.
What schema helps most with AI visibility?
FAQPage, HowTo, Article, Organisation, Service, and LocalBusiness schema provide clear signals. We also use speakable where relevant. Schema helps AI systems parse and trust your content. Our schema implementation is customizable to avoid plugin conflicts in the UK.
How do you handle negative or competitor mentions in AI results?
We monitor mentions and use structured positive content, reviews, and citations to shape the narrative. For competitors, we focus on differentiating with superior data and clarity in our own content. We don't try to "game" AI unfairly - we earn citations through quality in the UK.
Can AEO help with brand protection?
Yes. By controlling the facts AI systems cite about your brand (via llms.txt, schema, consistent content), you reduce the chance of hallucinations or competitor-favoring answers. We help craft authoritative, citable brand narratives in the UK.
Is AEO just for big brands?
No. Clear, helpful, well-structured content from any business can be cited if it answers questions accurately. Our clients range from local service businesses to larger companies. The barrier is lower than many think - focus on quality and structure in the UK.
How do I get started with AEO?
Start with our free AI search tools to baseline your visibility. Then book a free audit. We'll review your current setup, recommend quick wins (schema, llms.txt, content structure), and build a plan. Many improvements are low-cost and high-impact in the UK.
Ready to optimize for the AI era?
Get a Free AI Search Audit arrow_forwardOr start with our free tools at /free-tools/