Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in the UK.
AI Search Services
AI Search Optimization
Win in ChatGPT, Perplexity, Google AI Overviews & More.for the UK
Built for UK owner-led businesses competing in British search. More buyers now ask ChatGPT, Perplexity, and Google's AI Overviews who to call. We combine regular SEO with steps built for AI tools (called AEO, or answer engine optimisation) so your business gets named in those answers and sends you better leads.
Get a Free AI Search Audit arrow_forwardOwners who already run this path
4.1×
Avg return on ad spend (incl. AI-influenced)
↑ 2.8×
Lead Volume
98%+
Accurate mentions in our tests
Free Tools
AI SEO, GEO, Perplexity & More
The Shift to AI Search
Why this matters now
More people now ask an AI assistant for a recommendation, instead of (or as well as) searching Google. If the AI does not name your business, those people never hear about you. We work to get you named in the answers your buyers read in the UK.
Our Approach
AEO builds on SEO. On top of it we add steps aimed at AI tools: facts they can quote, code that labels your pages, a plain-text file that summarises your site for AI, and real tests inside the AI tools. We track progress with our free AI visibility tools in the UK.
How We Optimize for AI Search
Content & Structure for AI
- Key Facts Boxes: Short summaries at the top of pages that AI tools can quote directly in the UK.
- Structured Q&A & HowTo: 15+ questions answered on each service page, plus step-by-step guides, lists, and tables that AI tools can read easily in the UK.
- Consistent Naming: Your business, people, places, and services are named the same way everywhere, so the AI knows who you are in the UK.
- Freshness & Sources: Last-updated dates, sources, and facts that can be checked, which make AI tools more willing to trust a page in the UK.
Technical & Discovery
- llms.txt & Robots: A plain-text summary of your site for AI tools (llms.txt, plus a longer version), and settings that let AI crawlers read your pages in the UK.
- Page Labels (Schema): Schema is hidden code that labels what a page is. We add it for FAQs, how-to guides, articles, your business, and your services so AI understands each page in the UK.
- Free AI Tools: We use our own free tools (AI SEO Audit, GEO Audit, Perplexity Checker, LLM Citation, and more) to measure where you stand and what improves in the UK.
- Cross-Platform Testing: We ask the questions your buyers ask in ChatGPT, Perplexity, Claude, and Google AI Overviews, and check whether you show up in the UK.
Our AEO Process
01
AI Visibility Audit
We ask the major AI tools about your business and your category and see whether you are named. We also check your summary file, schema, and page layout in the UK.
02
Content & Structure Fixes
Add short fact summaries, expand the question-and-answer sections, name your business and services consistently, and lay pages out so AI can pull out answers in the UK.
03
Technical AEO Setup
Improve the summary file, the crawler settings, and the schema, and make sure pages load fast and can be read by AI crawlers in the UK.
04
Testing in AI Tools
Ask the major AI tools the questions buyers ask, count how often you are named, and adjust the pages based on what we see in the UK.
05
Free Tools Tracking
Use our free AI search tools to keep measuring and to get next steps in the UK.
06
Ongoing Monitoring & Refresh
Track when AI tools name you, keep pages up to date, and repeat what works on more pages in the UK.
Free AI Search & SEO Tools
Measure and improve your visibility in AI answers. Start with these: in the UK
FAQ
Common questions about AI search
Answers for businesses in the UK.
What is AEO or GEO?
Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) mean the same idea. You shape your content so AI tools like ChatGPT, Perplexity, Google AI Overviews, and Claude can find it, trust it, and quote it in their answers. It builds on SEO, but the goal is to be named in the AI's answer in the UK.
How is AEO different from traditional SEO?
SEO aims to rank your pages in Google's results. AEO aims to be the source an AI tool quotes when it writes an answer. That means clear facts, question-and-answer sections, lists, a summary file for AI (llms.txt), consistent naming, and testing in the AI tools themselves. The two work together, and strong SEO helps AEO in the UK.
Do I still need traditional SEO if I focus on AEO?
Yes. Most users still start with search, and AI systems often draw from highly-ranked, authoritative sources. AEO adds to SEO. We suggest doing both: fix technical SEO, write helpful content, then add the steps that help AI tools name you in the UK.
How do you measure success in AI search?
We use our free tools to ask the questions your buyers ask in ChatGPT, Perplexity, Claude, and Google AI Overviews. We track how often you are named, whether the answer is accurate, and how it describes you. Where we can, we also watch visits that come from AI tools and match them to leads and revenue. This area is new, so we mix counts with a human read of the answers in the UK.
What is llms.txt and why do I need it?
llms.txt is a plain-text file that gives AI tools a clean summary of your site. It sits next to robots.txt, the file that tells crawlers what they may read. We build a short version and a full version from your live pages. That helps AI tools learn your business, services, and key facts without digging through page code. We also update robots.txt so the major AI crawlers are allowed in the UK.
How long until I see results from AEO efforts?
Some fixes (schema, fact summaries, llms.txt) can show up in AI answers within days to weeks, once crawlers revisit your pages. Full impact often takes 4-12 weeks as models retrain or update knowledge. We test regularly and iterate. Early wins come from fixing crawlability and adding citable content in the UK.
Do I need to change my content for AI?
Often yes, but not always drastically. Add short fact summaries at the top, answer common questions directly, use lists and tables, and show dates and sources. Quotable content is factual, well laid out, and clearly yours. We adapt the content you already have, so you do not start from scratch in the UK.
How do free tools like your AI SEO Audit help?
They give you a baseline of how AI systems currently see and cite your site. You can run audits, check specific prompts, and track improvements over time. We use them in our work and recommend clients use them for self-monitoring. They're free and updated regularly in the UK.
Can small businesses benefit from AEO?
Yes. AI tools quote clear, trustworthy answers no matter how big the company is. Local and niche businesses can get named by covering a specific topic well, with well-organised content and real sources. We fit the plan to your budget and goals in the UK.
Does AEO replace Google SEO?
No. Google still handles most searches, and AI Overviews often pull from Google results. AEO is an extra layer on top. Working on both reaches more buyers. Many of our clients see traffic from both traditional search and AI referrals in the UK.
What schema helps most with AI visibility?
Schema is hidden code that labels what a page is. The most useful types are FAQ, how-to, article, organisation, service, and local business. We also use a "speakable" label where it fits. Schema helps AI tools read and trust your content, and we add it in a way that avoids clashes with your website plugins in the UK.
How do you handle negative or competitor mentions in AI results?
We monitor mentions and use structured positive content, reviews, and citations to shape the narrative. For competitor mentions, we make your own content clearer and better backed by facts. We don't try to "game" AI unfairly - we earn citations through quality in the UK.
Can AEO help with brand protection?
Yes, to a degree. You cannot control an AI, but you can make the correct facts about your business easy to find (through llms.txt, schema, and consistent content). That lowers the chance that an AI makes up details or favours a competitor. We help craft authoritative, citable brand narratives in the UK.
Is AEO just for big brands?
No. Clear, helpful, well-structured content from any business can be cited if it answers questions accurately. Our clients range from local service businesses to larger companies. The barrier is lower than many think - focus on quality and structure in the UK.
How do I get started with AEO?
Start with our free AI search tools to baseline your visibility. Then book a free audit. We'll review your current setup, recommend quick wins (schema, llms.txt, content structure), and build a plan. Many fixes are quick and low-cost in the UK.
Ready to get named in AI answers?
Get a Free AI Search Audit arrow_forwardOr start with our free tools at /free-tools/
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in the UK.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in the UK.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in the UK.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in the UK.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in the UK.
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in the UK.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in the UK.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in the UK.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in the UK.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in the UK.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in the UK.
Certified and experienced
Certified where it matters. Accountable for the outcome in the UK.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in the UK.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓