AEO & GEO Services

AI Search Optimization
Win in ChatGPT, Perplexity, Google AI Overviews & More.

Optimize your brand for the new era of AI-powered answers. We combine traditional SEO with dedicated AEO tactics so you appear in generative results and drive qualified demand.

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4.1×

Avg ROAS (incl. AI-influenced)

↑ 2.8×

Lead Volume

98%+

Citation Accuracy in Tests

Free Tools

AI SEO, GEO, Perplexity & More

The Shift to AI Search

Why AEO Matters Now

Users are asking AI assistants instead of (or in addition to) Google. If your brand isn't optimized to be cited, you lose visibility and leads. We make sure you appear in the answers that matter.

Our Approach

AEO builds on SEO but adds specific tactics for generative engines: structured data, citable content, entity optimization, llms.txt, and testing in real AI tools. We use our free AI visibility tools to measure and improve.

How We Optimize for AI Search

Content & Structure for AI

Key Facts Boxes: Clear, citable summaries at the top of pages for LLMs to pull from.
Structured Q&A & HowTo: 15+ question FAQs per service page, HowTo schema, lists and tables for easy extraction.
Entity Optimization: Consistent mentions of brands, people, locations, and concepts across the site.
Freshness & Sources: "Last updated", citations, and data-backed claims that build trust with AI systems.

Technical & Discovery

llms.txt & Robots: Full llms.txt + llms-full.txt, explicit allows for AI bots, and guidance for crawlers.
Schema Enhancements: FAQPage, HowTo, Article, Organization, and service markup to help AI understand context.
Free AI Tools: We use and promote our own tools (AI SEO Audit, GEO Audit, Perplexity Checker, LLM Citation, etc.) for measurement and improvement.
Cross-Platform Testing: We test and optimize content directly in ChatGPT, Perplexity, Claude, and Google AI Overviews.

Our AEO Process

AI Visibility Audit

Test current presence in major AI tools, review llms.txt, schema, content structure, and citation potential.

Content & Structure Optimization

Add key facts boxes, expand Q&A, improve entity coverage, and structure for easy extraction by AI.

Technical AEO Setup

Enhance llms.txt, robots, schema, and ensure fast, crawlable pages with proper signals.

Testing in AI Tools

Query major AIs with target prompts, measure citations, and iterate content/structure based on results.

Free Tools Integration

Use our AI search tools for ongoing measurement and recommendations.

Ongoing Monitoring & Refresh

Track AI mentions, update content for freshness, and scale what works across pages.

Free AI Search & SEO Tools

Measure and improve your visibility in AI answers. Start with these:

AI SEO Audit – See how AI systems view your site. GEO Audit – Generative Engine Optimization check. AI Overview Checker – Test presence in Google AI results.

View all free tools →

Frequently Asked Questions About AI Search Optimization

Honest answers about winning in generative AI answers.

What is AEO or GEO? expand_more

Answer Engine Optimization (AEO) or Generative Engine Optimization (GEO) is the practice of optimizing content so it appears in AI-generated answers from tools like ChatGPT, Perplexity, Google AI Overviews, and Claude. It builds on SEO but focuses on being cited and synthesized by LLMs.

How is AEO different from traditional SEO? expand_more

SEO targets rankings in search results pages. AEO targets being the source material that AI systems pull from to generate answers. Key differences include emphasis on citable structure (Q&A, lists, facts), llms.txt, entity consistency, and direct testing in AI tools. Both work together – strong SEO helps AEO.

Do I still need traditional SEO if I focus on AEO? expand_more

Yes. Most users still start with search, and AI systems often draw from highly-ranked, authoritative sources. AEO amplifies SEO. We recommend a combined approach: fix technical SEO, create great content, then layer AEO tactics for AI visibility.

How do you measure success in AI search? expand_more

We use our free tools to test prompts in ChatGPT, Perplexity, Claude, and Google AI Overviews and track citation frequency, accuracy, and sentiment. We also monitor referral traffic from AI platforms where possible and correlate with lead/revenue impact. It's an emerging area, so we combine quantitative tests with qualitative review.

What is llms.txt and why do I need it? expand_more

llms.txt is a plain-text file (like robots.txt) that provides a clean summary of your site for AI crawlers. We generate both basic and full versions automatically from your live content. It helps AI systems understand your brand, services, and key facts without scraping noisy HTML. We also update robots.txt to explicitly allow major AI bots.

How long until I see results from AEO efforts? expand_more

Some improvements (structured data, key facts boxes, llms.txt) can affect AI outputs within days to weeks as crawlers re-index. Full impact often takes 4-12 weeks as models retrain or update knowledge. We test regularly and iterate. Early wins come from fixing crawlability and adding citable content.

Do I need to change my content for AI? expand_more

Often yes, but not always drastically. Add clear "Key facts for AI" summaries, expand Q&A with direct answers, use lists/tables, and ensure freshness and sources. Make content "citable" – factual, structured, and attributable. We help adapt existing content efficiently.

How do free tools like your AI SEO Audit help? expand_more

They give you a baseline of how AI systems currently see and cite your site. You can run audits, check specific prompts, and track improvements over time. We use them in our work and recommend clients use them for self-monitoring. They're free and updated regularly.

Can small businesses benefit from AEO? expand_more

Yes. AI systems surface authoritative, clear answers regardless of company size. Local and niche businesses can win in AI results by owning specific topics with strong, structured content and citations. We tailor strategies to budget and goals.

Does AEO replace Google SEO? expand_more

No. Google remains dominant for many queries, and AI overviews often link back to or draw from Google results. AEO is an additional layer. Optimizing for both maximizes reach. Many of our clients see traffic from both traditional search and AI referrals.

What schema helps most with AI visibility? expand_more

FAQPage, HowTo, Article, Organization, Service, and LocalBusiness schema provide clear signals. We also use speakable where relevant. Schema helps AI systems parse and trust your content. Our schema implementation is customizable to avoid plugin conflicts.

How do you handle negative or competitor mentions in AI results? expand_more

We monitor mentions and use structured positive content, reviews, and citations to shape the narrative. For competitors, we focus on differentiating with superior data and clarity in our own content. We don't try to "game" AI unfairly – we earn citations through quality.

Can AEO help with brand protection? expand_more

Yes. By controlling the facts AI systems cite about your brand (via llms.txt, schema, consistent content), you reduce the chance of hallucinations or competitor-favoring answers. We help craft authoritative, citable brand narratives.

Is AEO just for big brands? expand_more

No. Clear, helpful, well-structured content from any business can be cited if it answers questions accurately. Our clients range from local service businesses to larger companies. The barrier is lower than many think – focus on quality and structure.

How do I get started with AEO? expand_more

Start with our free AI search tools to baseline your visibility. Then book a free audit. We'll review your current setup, recommend quick wins (schema, llms.txt, content structure), and build a plan. Many improvements are low-cost and high-impact.

Ready to optimize for the AI era?