Seller and listing instructions
Owners in Yuhua, Toh Guan and Lakeside who want an agent for a sale or rental. Enquiries go to your agents, with CEA details visible.
Three different owners search in Jurong East: a business-park landlord, a Yuhua flat seller and a manager with a blocked drain to fix.
Property firms in Jurong East work across Jurong Gateway, Toh Guan, Yuhua and Lakeside, and each kind of client behaves differently. HeyLead runs lead generation, which means getting the right people to contact you, for estate agents, property managers, commercial teams and maintenance firms. Sellers, landlords, occupiers and repair requests are kept apart so each reaches the right person. CEA registration stays visible for agents. Reports are in S$, with GST at 9% shown separately. Ask for a free audit.
What we do
Lead generation here means bringing agents, managers and maintenance teams the enquiries they can work. Each method below feeds a separate desk.
Searches from people ready to talk, split by enquiry type and area, so an office owner, a flat seller and a maintenance manager see different ads and pages.
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Area and service pages that bring in owners and managers who search for a firm, not a listing, and keep bringing them without a fee for each click.
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Facebook and Instagram reach for landlords and homeowners who have not searched yet, plus ads shown again to recent visitors to your pages.
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One landing page for each offer, with clear CEA details for agents, a tracked phone number and a form that names the job type.
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Call and form tracking by enquiry type and area, so reports show which channel produced an instruction, a managed unit or a repair job.
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Optional routing that sends each enquiry to the right desk quickly, because a slow reply to a landlord costs more than a paid click.
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Lead generation
Not browsers from a portal. Owners, landlords, occupiers and building managers in the areas you can reach, sorted by job type.
Owners in Yuhua, Toh Guan and Lakeside who want an agent for a sale or rental. Enquiries go to your agents, with CEA details visible.
Landlords and MCST boards looking for a property manager. Leasing and managed-unit enquiries run on their own route and count as separate results.
Business owners and landlords near Jurong Gateway and the business park who need space or a manager, handled apart from residential sellers.
Managers and owners needing repairs, unit turnovers or building works. These are job enquiries with their own form, not listing enquiries.
Who we work with
Agents and agencies working HDB resale and private sales around Yuhua, Toh Guan and Lakeside
Property managers and managing agents adding units for landlords and MCST boards (the management councils of condos) in Jurong East
Commercial teams handling office, retail and business park space near Jurong Gateway
Property maintenance firms serving managers and owners with unit turnovers, common-area repairs and building works
The local picture
Your market
Jurong East is the regional centre of the west. Around Jurong Gateway sit offices, retail and the MRT interchange, and the area is part of the government's Jurong Lake District plans. Yuhua and Toh Guan are HDB estates, where resale flats change hands through agents.
The business park draws commercial occupiers and landlords. A smaller layer of private condominiums adds management boards that hire managing agents. PropertyGuru and 99.co carry the listing traffic, and agents register with CEA.
The demand you can win is the owner who searches for a service: sell my flat, manage my unit, lease office space, fix a building fault. HeyLead is the marketing team, not the licence holder.
Your customers
Portals catch people who are browsing listings. Your own enquiries come from owners and occupiers who need a person: an agent for a Yuhua resale, a manager for a rented unit, someone to fit out or repair a business-park suite.
These searches are small, specific and valuable. We give each one its own page and form, so a landlord enquiry does not land in the same inbox as a repair job. Reports count instructions, managed-unit enquiries, commercial enquiries and maintenance jobs by area in S$.
Our approach
Google Ads buys the searches of people ready to talk, split by area and type of enquiry. SEO builds pages for each service and area, so you appear without paying for every click.
Meta ads on Facebook and Instagram reach homeowners and landlords who are not searching yet, then show your offer again to people who visited. Every offer gets one landing page and a tracked number.
Where a fast reply matters, each enquiry is sent on to the right desk automatically. A monthly report shows cost per instruction, per managed unit and per maintenance job. We only count an enquiry once it fits the job type.
Building stock
Regional-centre HDB with office and mall stock
Listing sites in this market
PropertyGuru, 99.co
Licences you show on your page
CEA for agents
Common mistakes
Agents, property managers, commercial teams and maintenance crews rarely cover the same map. A single Jurong East campaign sends enquiries to people who cannot follow up. Each team needs its own area and its own offer.
PropertyGuru and 99.co will keep collecting browsers. Owner-led firms in Jurong East win on estate-level searches and pages that name the type of property. Owning those searches builds a source of enquiries that portal fees cannot rent you.
A seller, a landlord and a facilities manager want different answers. One form makes staff sort by hand and hides which channel brought the work. Separate forms keep your reports clear.
How it works
Seller, landlord, occupier or maintenance job. Then Jurong Gateway, Toh Guan, Yuhua and Lakeside, as far as you can follow up. Areas you cannot serve drop out.
Google Ads, SEO pages, Meta ads and one landing page for each offer go live together, each showing CEA details where agents are involved.
Tracking numbers and forms tag the type of enquiry. Automatic routing, if you want it, keeps replies fast so a landlord is not answered by the repair crew.
We report cost per instruction, per managed unit and per maintenance job, by area in S$, not raw form counts.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| Jurong East property management | Landlord or MCST board looking for a local manager |
| Jurong East real estate agent | Flat owner ready to sell or rent through an agent |
| Jurong East commercial real estate marketing | Building owner or occupier, not a single listing browser |
| Jurong East property maintenance | Manager or owner seeking repair, turnover or building works |
| HDB resale agent Yuhua | Estate-level seller search that portals do not answer |
Niches
Google Maps
Live Google Map. Tap a region to open its page.
Testimonials from HeyLead clients
HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs. They brought innovations to the table that increased the visibility of the online journeys our prospects and customers were taking.
Paul Liddiatt
Chief Marketing Officer, NewBook
I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
FAQs
Answers on enquiry types, methods, coverage and how quality is measured for Jurong East property firms.
Seller, landlord, commercial occupier and property maintenance enquiries that your team can follow up around Jurong Gateway, Toh Guan and Yuhua. We do not sell listing-portal browsers as the product. Each type of enquiry has its own route in.
Google Ads for people ready to talk, SEO for area and service pages, Meta ads for reminders and local awareness, and landing pages with one offer per form. Tracking counts qualified enquiries. Automatic routing to the right desk is optional when a fast reply matters.
The portals collect people browsing listings. HeyLead builds your own route next to them, where owners, landlords and building managers reach you directly. We do not try to replace a portal.
By cost per instruction, managed-unit enquiry, commercial enquiry or maintenance job, by area, in S$. A cheap enquiry of the wrong type is just noise. GST at 9% is shown apart from our fees.
Whatever your agents, managers or crews can serve: Jurong Gateway, Toh Guan, Yuhua, Lakeside and the business park are the natural candidates. Start with one or two areas and add more once follow-up is fast. Anything you cannot reach is excluded.
Access to your website, your Google Business Profile (your listing on the map) and any ads account you already use. Give us your CEA details if you are an agent, the areas you cover and how many new instructions or jobs you can handle. A short call covers the rest.
We are an online team, so there is no Jurong East office to visit. You reach us by phone, video or WhatsApp. Property maintenance firms are a core audience here: they get their own page and form, separate from sales and leasing.
Other pages for this city.