One campaign for three different customers
Office managers, factory occupiers and HDB households search differently and buy differently. A single campaign averages them into noise. Separate offers and areas make each one clear and measurable.
Town hub · Jurong East
Jurong East marketing
Jurong East firms use HeyLead for Google Ads, search and a website aimed at the estates they serve.
We are a marketing team for local firms. We set up the ads and the pages for the places your crew can reach, then show you which ones booked the work.
- check_circle Campaigns named for Jurong Gateway, Toh Guan and Yuhua, not one ad for the whole west
- check_circle Offices, industrial units and HDB estates treated as different customers
- check_circle Reports by area, so one busy postcode cannot hide inside a blended total
What we do
Services built around the Jurong East suburb map
A Jurong Gateway property manager and a Yuhua aircon crew need different reach. We build each campaign around the areas that firm serves.
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SEO
Pages and listings that appear when people nearby search Google for what you do.
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Google Ads
Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Meta Ads
Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Web and landing pages
Pages built to turn a visit into a call, form or booking.
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Call tracking and customer-system setup come with the work when you need them: analytics and crm integration.
Who we work with
Who we work with in Jurong East
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Estate agents, property managers and commercial teams working Jurong Gateway, Lakeside and the business park
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Aircon, plumbing and pest firms whose vans finish the day in Yuhua and Toh Guan
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Cleaning crews covering office and mall access windows, plus household recleans in nearby estates
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Owner-led firms that want a Jurong East marketing agency instead of a west-wide template
Industries
Property, trades and cleaning firms across Jurong East
Choose the kind of firm you run. Each page shows how the work is set up for Jurong East's offices, malls and HDB estates.
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Real Estate and Property
Agents, property managers, commercial teams and maintenance firms working from Jurong Gateway out to Yuhua, with CEA shown for agents.
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Home Services and Trades
Aircon, plumbing and pest firms for Yuhua, Toh Guan and Lakeside, with urgent jobs kept apart from planned servicing.
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Cleaning Services
Commercial crews for Jurong Gateway and business park offices, plus household recleans across the nearby estates.
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Focus industry
Where to start in Jurong East: Real Estate and Property
Jurong East is one town with three different customers: office buyers around Jurong Gateway, industrial occupiers in Toh Guan, and HDB households in Yuhua. Each one searches and buys in its own way.
HeyLead is a marketing agency for owner-led firms in Jurong East. We run Google Ads, SEO, Meta ads and web pages for property, trade and cleaning businesses, built around the areas you can serve. Reports come in S$.
- check_circle Your service area is listed as the areas you staff, nothing wider
- check_circle PropertyGuru and 99.co are left to listing shoppers while you win the owners who search for a firm
- check_circle CEA, PUB, NEA and BCA references used only where your firm holds them
Google Maps
Jurong East on the map
Live Google Map. Tap a region to open its page.
The local picture
Marketing in Jurong East: what to know
Your market
What is different about Jurong East
Jurong East is the regional centre of the west, and it is unusually mixed. Jurong Gateway has the MRT interchange, JEM, Westgate and offices. Toh Guan is a mix of industrial premises and HDB blocks.
Yuhua is an established residential estate. Lakeside looks out over the lake, and the International Business Park is a working cluster of offices.
PropertyGuru and 99.co carry most listing searches, but they do not reach the owner who wants an agent, a manager or a repair crew. Licences and registrations depend on the trade: CEA for agents, and NEA, BCA or PUB where a trade needs them.
GST at 9% applies to fees. The licences stay with your firm, and HeyLead only markets the work.
Your customers
How customers find you
Demand splits by customer. Owners and landlords search for property management and agents. Facility teams search for commercial cleaning. Households search for aircon, plumbing and pest control with an estate name.
A good lead is a person in a place you serve, at an hour you can answer. We do not pay for searches from across the island, and we screen out job seekers and directory shoppers.
Reports count booked work, instructions, contracts and managed units in S$, by area, so budget can move to whichever suburb is producing.
Our approach
How HeyLead runs it for you
Every job starts with a map: the areas you staff, the licences you hold and the hours you answer. Then we pick the channels that fit. Google Ads (the paid results at the top of Google) buys urgent searches from people ready to book.
SEO builds service and area pages that keep working without a fee for each click. Meta ads on Facebook and Instagram reach households and building managers who are not searching yet, then show your offer again to people who visited.
Each offer lands on its own page with tracked calls and forms. Tracking and customer follow-up setups are covered on the country pages, while the work here focuses on demand you can serve.
Building stock
Regional-centre HDB with office and mall stock
Portals buyers still use
PropertyGuru, 99.co
Proof on the page
CEA for agents; NEA, BCA, PUB as relevant
Common mistakes
Common mistakes firms in Jurong East make
Depending on the listing portals
PropertyGuru and 99.co will keep collecting people who browse. Owner-led firms in Jurong East win on service and estate searches, with pages that name the kind of building. That is a source of enquiries no portal fee can rent you.
Urgent and planned work on one page
A breakdown call, a yearly servicing enquiry and a commercial contract need different answers. Combined pages and forms blur your reports, and staff end up sorting enquiries by hand.
How it works
How we work with you, step by step
- 01
List the areas you can reach
We begin with the suburbs and buildings you can serve on the day, and leave out the rest of the west. That list shapes every campaign and page.
- 02
Separate the offers
Property, cleaning and trades each get their own pages, forms and phone numbers, so a landlord enquiry never lands in a repair queue.
- 03
Match the channel to the job
Google Ads for urgent searches, SEO for lasting pages, Meta ads for reach and reminders, and landing pages that take the click.
- 04
Report which suburb paid
Booked work and cost per job in S$, by area, so a busy postcode cannot hide behind a blended Jurong East average.
Searches
What people search for
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| Jurong East property management | Landlord or MCST board (a condo's management council) looking for a local manager |
| Jurong East real estate agents | Flat owner wanting an agent for a sale or rental |
| Jurong East commercial cleaning | Contract cleaning for offices, not a one-off home clean |
| Jurong East aircon servicing | Household or office booking planned or urgent work |
| Yuhua plumber | Estate-level, mobile, high-intent repair search |
Testimonials from HeyLead clients
Property, trades and cleaning firms we work with
starstarstarstarstar
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
starstarstarstarstar
I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to enquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓FAQs
Questions about Jurong East
Straight answers about local coverage, campaigns, pages, and how we measure demand in Jurong East.
Do you have a Jurong East office? expand_more
HeyLead works online, so you will not find a Jurong East office to visit. We work with you by phone, video or WhatsApp and plan your campaigns around the suburbs, licences and hours of your firm. Reports come to you in S$.
Should we run one campaign for the whole of Jurong East? expand_more
Usually not. Jurong Gateway offices, Toh Guan industrial premises and Yuhua households want different things and search at different hours. Splitting them keeps budgets focused and lets each area be measured.
Which portals matter in Jurong East? expand_more
PropertyGuru and 99.co are the main listing portals, and we treat them as background. HeyLead builds the search and pages that let owners, landlords and managers find you directly.
Can we start with one suburb? expand_more
Yes. One or two areas are enough if that is where your crew works. Yuhua or Toh Guan is a common starting point for household services, while Jurong Gateway suits commercial and property work.
What does the first 30 days include? expand_more
An audit of your service area, one landing page for each main offer, Google Ads aimed at your map, and tracked calls and forms. SEO pages follow. You get a first report in S$, with GST at 9% shown separately.
What do you need from me to start? expand_more
Access to your Google Business Profile (your listing on the map), your website and any ads account you already run. Tell us the suburbs you serve, the licences you hold and how many jobs you can take each week. A short call covers the rest.
Which services have their own Jurong East pages? expand_more
SEO, Google Ads, Meta Ads and web design each have a Jurong East page, alongside pages for property, home services and cleaning. Tracking and customer follow-up setups are covered on the country pages.