E-Commerce

Drive Profitable Traffic.
Convert Browsers Into Buyers.
Scale Revenue.

Performance-driven marketing for ecommerce stores ready to scale.

We build marketing systems for ecommerce brands that drive qualified traffic, optimise conversion at every funnel stage, and unlock predictable revenue growth — without burning budget on the wrong audiences.

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Client Client Client Client

Trusted by ecommerce brands to scale online sales profitably and unlock new growth channels

Who We Work With

Our ecommerce marketing solutions are designed for stores that need predictable, profitable growth, including:

check_circle DTC brands launching or scaling new product lines
check_circle Established stores plateauing on a single channel
check_circle Niche and category-leader brands defending margin
check_circle Multi-product catalogues needing structured demand generation
check_circle Stores ready to scale paid acquisition profitably

Our Ecommerce Marketing Approach

01
campaign

Profitable Acquisition

Traffic without margin is just expensive vanity. We structure paid media around buyer intent, lifetime value, and incremental revenue—not impressions or clicks. Across Meta, Google Shopping, Search, and TikTok, we identify which channels and audience segments actually pay back, and ruthlessly cut what doesn't. The goal: every dollar spent moves toward profitable scale.

02
shopping_cart_checkout

Conversion Rate Optimisation

Most ecommerce stores leak revenue at checkout, on PDPs, and across mobile experiences. We audit the entire funnel from ad click to thank-you page, identifying friction points, trust gaps, and unnecessary steps. Then we systematically test product page layouts, checkout flows, social proof placement, and offer framing to lift conversion rates without lifting ad spend.

03
loyalty

Lifecycle Marketing & Retention

Acquisition gets harder every year—retention is where margin lives. We build email and SMS flows that convert browsers, recover abandoned carts, drive repeat purchases, and reactivate lapsed customers. Combined with smart segmentation, post-purchase upsells, and review generation, retention becomes a profit engine, not an afterthought.

04
hub

Channel Diversification

Stores reliant on a single algorithm are one update away from disaster. We help ecommerce brands build presence across organic search, paid social, paid search, marketplaces, email, and emerging channels—each playing a distinct role. Diversification reduces platform risk and uncovers cheaper acquisition routes most competitors aren't paying attention to.

05
monitoring

Performance Measurement

Reported ROAS lies. Platform attribution credits itself for conversions it didn't cause. We implement server-side tracking, first-party data collection, and incrementality testing to give you a true view of which channels, campaigns, and creatives actually drive incremental revenue. Decisions get made on what's real, not what dashboards claim.

Marketing Services for Ecommerce Brands

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Paid Social & Meta Ads

Profitable acquisition at scale

  • checkMeta, Instagram, and TikTok campaign structure
  • checkCreative testing frameworks built for ecommerce
  • checkAudience expansion without ROAS collapse
search

SEO for Ecommerce

Free traffic that compounds over time

  • checkCategory and product page optimisation
  • checkStructured data, schema, and crawl architecture
  • checkContent built for purchase-intent keywords
storefront

Google Search & Shopping

Capture buyers at peak intent

  • checkShopping feed optimisation and segmentation
  • checkPerformance Max with proper signal control
  • checkBranded protection and competitor capture
shopping_cart_checkout

CRO & Landing Pages

Turn more visitors into buyers

  • checkProduct page and PDP optimisation
  • checkCheckout flow streamlining
  • checkA/B testing built for statistical confidence
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Email & SMS Lifecycle

Recover, retain, and reactivate

  • checkWelcome, abandoned cart, and post-purchase flows
  • checkSegmented broadcasts and review generation
  • checkKlaviyo / Postscript / SMSBump implementation
monitoring

Analytics & Attribution

True ROAS, not platform-reported fiction

  • checkServer-side tracking and first-party data
  • checkIncrementality testing and channel attribution
  • checkProfit-focused dashboards, not vanity metrics

Proven Ecommerce Experience

We've worked with ecommerce brands across niche and category-leader positions, helping them scale acquisition profitably and retain customers at higher lifetime value.

chair

Chairs Select

chairsselect.com
checkroom

Karla Boutique

karlaboutique.eu

What You Can Expect

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Profitable, scalable customer acquisition

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Higher conversion rates and average order value

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Stronger retention and lifetime value

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Cleaner attribution and true ROAS visibility

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Margin protection while scaling revenue

This is ecommerce marketing designed to drive profitable revenue, defend margin, and build a brand that compounds—not chase ROAS to zero.

Ecommerce Clients
2+

Ecommerce & DTC Brands

Online stores that trust HeyLead to scale acquisition profitably, optimise conversion, and unlock retention-driven growth.

You're in good company

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HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs. They brought innovations to the table that increased the visibility of the online journeys our prospects and customers were taking.

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Paul Liddiatt

Chief Marketing Officer, New Book

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I worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.

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Warren Stokes

Director of Sales and Marketing, Avidian

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I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.

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Andrew Woodruff

CEO, Woodruff Property Management

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HeyLead helped us develop SEO ranking on key search terms for our communications marketing platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort. They take a very practical results-oriented approach. I highly recommend their services.

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Joe Charlson

CEO, CallerReady

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HeyLead was instrumental in setting up the SEO approach in the early days of Tennis Round from page naming conventions and taxonomy through architecture and execution in driving traffic to the site. Their experience in helping early stage startups has been invaluable in generating demand, building brand awareness and helping establish our presence within the tennis community.

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Alex Marinov

CEO, TennisRound

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The team at HeyLead managed our SEO and SEM with great aptitude, I would recommend their services for anyone looking to level up their search engine presence paid or organic.

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Kim Lazaro

Digital Marketing Manager, NewBook

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Heylead is a very professional outfit. They are super effective as they bring real results that make a difference. Moreover, their pricing is reasonable and the service is good. For these reasons, we won't hesitate to recommend Heylead to anyone who seeks the best.

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Kenneth

Client, ketch.sg

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Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.

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Michael Sweet

CEO, 1800 CLEANER

Frequently Asked Questions

Questions about ecommerce marketing? We've got honest answers.

Our ROAS keeps dropping — what's actually wrong? expand_more
Usually one of three things: creative fatigue (you're showing the same ads to people who've already converted or rejected them), audience saturation (you've exhausted the easy buyers and are now paying to reach less-qualified prospects), or attribution drift (iOS 14.5 and platform changes are misreporting conversions). The fix depends on diagnosis — we audit campaign structure, creative refresh velocity, and attribution setup before changing spend.
We're stuck on Meta — how do we diversify without losing volume? expand_more
Build replacement traffic before reducing Meta spend, not after. Start with Google Shopping and branded Search (lowest friction, highest intent), then layer in SEO for category and product visibility, then test TikTok or Pinterest if the demographic fits. The goal is for any single platform to represent under 50% of revenue within 6–12 months.
We get traffic but conversion is low — what do we fix first? expand_more
In order of impact: checkout friction (number of steps, guest checkout availability, payment options), product page trust (reviews, social proof, returns policy visibility), then page speed on mobile. Most stores can lift conversion 10–30% just by streamlining checkout and adding stronger social proof — without changing a single ad.
How do we compete on price without destroying margin? expand_more
You don't. Compete on positioning, bundles, value perception, and post-purchase experience instead. Price-led ads attract price-led buyers — exactly the wrong audience for any brand trying to build LTV. We help stores reframe value so customers compare experience, not just SKU price.
We've never done SEO — is it worth it for ecommerce? expand_more
For most stores, yes — but the value comes from category and product page rankings, not blog content. We focus SEO on the high-intent purchase queries your customers actually search ("best office chair under 500", "lined velvet midi dress"), plus structured data and site architecture that helps Google understand your catalogue. Compounds over 6–12 months but delivers traffic that doesn't cost per click.
How do we increase repeat purchase rate? expand_more
Three levers: post-purchase email and SMS flows that drive repeat purchase within 60–90 days, segmentation that triggers winback campaigns for lapsed customers, and product-level merchandising that surfaces complementary items at checkout. Repeat customers cost ~5x less to convert and spend more — so even small lifts in retention compound dramatically.
What's the right marketing budget for our stage? expand_more
Depends on margin and stage. Early-stage DTC brands often need 25–40% of revenue invested in acquisition to fuel growth. Mature stores with strong retention can drop to 15–20%. The wrong question is "what's the budget" — the right one is "what's our payback period and contribution margin per order?" That tells you how much you can afford to spend.
Should we run TikTok ads for our product? expand_more
TikTok works best when (a) your product is visually demonstrable, (b) your target customer is under 40, and (c) you can produce 5–10 fresh creatives per week. Stores that try to repurpose Meta creative on TikTok almost always fail. If you can't commit to native creative production, skip it and double down on Meta and Google instead.
How do we attribute revenue accurately across channels? expand_more
Stop trusting platform-reported ROAS. Implement server-side tracking via the Conversions API (Meta) and Enhanced Conversions (Google), use post-purchase surveys ("How did you hear about us?") for ground truth, and run incrementality tests by pausing channels for 2–4 weeks to see what changes. The combination tells you what's actually driving incremental revenue vs. taking credit for it.
What's the single most effective channel for ecommerce growth? expand_more
There isn't one — and any agency claiming there is, is selling something. The best ecommerce growth comes from a portfolio: paid social for awareness and demand generation, paid search for high-intent capture, SEO for free compounding traffic, and email/SMS for retention. The mix depends on product, margin, and stage. We help you find yours, not push a fixed playbook.

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Let's Talk Ecommerce Growth

If you run an ecommerce store and want marketing that drives profitable, scalable revenue — let's talk.

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