Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
SEM for Termite Inspection
Google Ads for Termite Inspection in Australia
Someone searching for a pre-purchase termite check is often days from a decision, and someone who just found mud tubes wants a person on the phone now. Paid search puts your firm at the top for both moments. You keep control of budget and pricing, and we do not promise lead numbers.
For termite inspection firms that need booked inspections this month, with campaigns split by buyer, annual customer and urgent caller, and every call tracked to its search.
Why paid search suits termite inspection
Context from how your customers search, compare and book.
The three kinds of termite searcher want three kinds of answer. A buyer wants a booking slot before the cooling-off or closing date. A worried owner wants reassurance and a fast visit. A landlord wants a yearly check without fuss. Mixing them in one campaign wastes money, because each needs different words in the ad and a different landing page.
Timing makes paid search valuable here. Winged insects after warm rain trigger a wave of searches that lasts days, and a property listing triggers pre-purchase searches within hours. Organic pages cannot be built that quickly. Ads can be switched on, tightened and paused as the weather and the market move.
Wasted clicks are the risk. Many termite searches come from students, pest product shoppers, people curious about species or builders looking for work. Careful exclusions, location limits and a specific ad that names the service keep clicks to people who might actually book an inspection from your team.
Calls decide the result. A pre-purchase buyer who gets voicemail rings the next firm. So the campaign is built around when your phone is answered, how a missed call is returned, and a booking form that works at night for the agent who is sending a client your way.
Who this paid search is built for
groups Customer segments
- person Pre-purchase inspectors who want buyers who have just made an offer
- person Annual check providers who need to fill route days in quiet months
- person Treatment companies that want inspection calls as a way into larger jobs
- person Owners calling after a swarm who need someone on site quickly
psychology What drives their decision
- check_circle An ad that names the exact service and a fast way to book
- check_circle Landing pages that show credentials and a sample report straight away
- check_circle Calls answered by a person, or a text back within minutes
- check_circle Honest wording on what a visual check does and does not cover
How we deliver SEM
A clear, repeatable process built around how termite inspection customers search and decide.
1
Account and goal setup
We set up the ad account in your name, define what counts as a booked inspection and install call and form tracking. You see every call with its search term, so the first conversation about budget uses facts from your own phone.
2
Campaigns split by need
Pre-purchase, annual check, seller inspection and found-termites each get a campaign with its own budget, wording and page. That lets you turn one up during swarm season or a busy sale month without touching the others.
3
Keywords and exclusions
We bid on searches that name the service and your area, and block jobs, training courses, product shopping, species curiosity and cities you do not cover. The exclusion list grows each week from the actual searches people typed.
4
Landing pages and call handling
Each ad lands on a page that matches it, with a tap-to-call button, a short form and your credentials. We agree who answers, what is said, and how a missed call from a buyer is returned the same day.
5
Weekly tuning and budget moves
We review searches, calls and booked inspections every week. Money moves toward the campaigns that book work and away from the ones that only collect clicks. You get a plain note on each change, with the reason behind it.
query_stats
What Termite Inspection SEM includes
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in Australia
- check_circle Account setup and conversion tracking
- check_circle Four campaigns by inspection need
- check_circle Exclusion list maintained weekly
- check_circle Landing pages and call handling plan
- check_circle Weekly notes and monthly review
What you can expect
- verified Buyers with a sale date reach a booking form within one click of the ad
- verified Calls after a swarm are routed to someone who can answer at once
- verified Budget stops leaking on students, product shoppers and out-of-area clicks
- verified You can see which search term produced each booked inspection
- verified Annual check slots fill in quiet months without discount-led advertising
- verified Cost per booked inspection is reported by type, not as one blended number
Deliverables you receive
inventory_2 Four campaigns for pre-purchase, annual, seller and found-termites searches, each with its own budget
inventory_2 Keyword lists with match types and a living exclusion list built from real search terms
inventory_2 Ad copy that names the inspection type, response time and your service area
inventory_2 Landing pages with tap-to-call, a short booking form and visible credentials
inventory_2 Call tracking with recordings where local rules allow, so you can hear lead quality
inventory_2 A weekly dashboard of calls, booked inspections and spend by campaign
Technical approach
The mechanics behind SEM for termite inspection, explained plainly.
Ad schedule and location limits
We show ads when someone can answer, and widen the schedule when swarm weather arrives. Location settings cover only the towns your inspectors can reach, with a radius cut-off so a long drive never swallows a margin.
Conversion definitions
A call over a set length, a submitted form and a booking confirmation each count as a conversion, and we separate real inspections from wrong numbers. This stops the system from learning to chase cheap but useless clicks.
Agent-friendly booking path
Ads aimed at buyers send people to a form that asks for the property address, access notes and sale date in under a minute. The same path works when an agent books on a client's behalf and is tagged separately.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to enquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
What to expect from Google Ads
Paid search works faster than organic, but the first weeks are for learning which words bring real bookings.
Days 1 to 14
Account, tracking and landing pages are built and tested. Campaigns launch at a modest budget so we can see real searches and calls, and the first exclusions go on the list.
Weeks 3 to 8
We cut waste, strengthen the ads that get booked, and agree how much budget each campaign should have. Call handling is tightened using what the recordings show about missed or rushed calls.
Months 3 to 6 and beyond
Budget follows the calendar of swarm months and sale peaks. Reporting shows cost per booked inspection by type. Ad costs vary with competition, and no result is promised in advance.
Other Termite Inspection marketing services
search SEO for Termite Inspection in Australia arrow_forward ads_click Meta Ads for Termite Inspection in Australia arrow_forward web Web Design for Termite Inspection in Australia arrow_forward monitoring Analytics for Termite Inspection in Australia arrow_forward handshake CRM Integration for Termite Inspection in Australia arrow_forward psychology AI Optimisation for Termite Inspection in Australia arrow_forward
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓Frequently Asked Questions
How much should a termite inspection firm spend on ads? expand_more
It depends on your area, your capacity and how many inspections you want per week. We start with a modest budget, learn from real searches and then scale the campaigns that book work. You set the ceiling.
Will ads bring only cheap, price-shopping callers? expand_more
Some price shoppers will call, as with any service. Ad wording that names thermal imaging, a sample report or your credentials draws buyers who care about the quality of the inspection. Price is your call, and we do not advertise discounts unless you choose to.
Can you target buyers who have just made an offer? expand_more
We can bid on searches that suggest a purchase is underway, such as pre-purchase termite inspection, and send them to a page built around booking quickly. We cannot see who made an offer, and we do not collect data on private buyers.
What happens during swarm season? expand_more
We raise budget on found-termites searches, widen the hours ads run and make sure the phone plan can cope. When the weather passes we pull spending back so you are not paying for empty clicks.
Who answers the calls? expand_more
You decide: your office, an answering service or the inspector. We can add a missed-call text so a buyer is never left waiting. Quick answers matter more for a termite inspection than a slightly lower click cost.
Can I separate agent bookings from owner bookings? expand_more
Yes. Agents use a booking link that is tagged apart from owner traffic, so reports show each source. This helps you see what referral work is worth beside paid search.
Do you promise a number of leads? expand_more
No. We promise careful setup, honest tracking and weekly improvement. Lead volume depends on your area, competition and how fast the phone is answered.
Ready to get more from Termite Inspection SEM?
Get a free audit and we will show you where you are losing enquiries today.
Get a Free Audit arrow_forward