Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Australia.
Home Services and Trades
Find Them Early in Australia.
Protect Timber.
More Inspections.
Termite inspection growth in Australia is not about discounting the cheapest visual check on a shared lead. It is about winning annual inspections and pre-purchase reports where thermal imaging and AS3660 credibility protect the sale.
We build marketing systems that book termite inspections for homeowners, buyers and agents across Australian suburbs, without leads that only want the minimum-price tick box.
handshake verified star
Trusted by termite and pest inspectors to turn local demand into booked work Serving Sydney, Melbourne, Brisbane, Perth, Adelaide and Gold Coast across NSW, VIC, QLD, WA and SA.
Who This Is For
Our termite marketing is built for inspectors who win on thorough reporting, timber pest credentials and clear remediation advice, not undercutting on rushed 20-minute walks in Australia. Campaigns follow Google.com.au and how local buyers actually enquire. Termite Inspection demand shows up on Google.com.au as "termite inspection near me" and "pre purchase termite inspection". We build marketing around suburb and state pages across Sydney, Melbourne, Brisbane, Perth and regional Australia, suburb plus trade. Termite Inspection buyers book through an Australian number and a short form. Proof that converts here is Google reviews, ABN, and licence details on the page. Slow replies lose the job to Hipages, Oneflare, and Google Business Profile. Reporting is in A$ (AUD); GST at 10% belongs in the unit economics.
check_circle Termite Inspection operators covering Sydney, Melbourne, Brisbane, Perth and regional Australia
check_circle Teams that need "termite inspection near me" and "pre purchase termite inspection" on Google.com.au
check_circle Businesses booking through an Australian number and a short form, not a shared directory
check_circle Owners who want proof via Google reviews, ABN, and licence details on the page
Who buys, and what they search
groups
Who you are marketing to
- personHomeowners on annual protection schedules in Australia
- personBuyers needing pre-purchase timber pest reports in Australia
- personSellers proactively inspecting before listing in Australia
- personAgents coordinating pest reports for settlements in Australia
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What buyers search for
searchtermite inspection near mesearchpre purchase termite inspectionsearchbuilding and pest inspection quotesearchannual termite check costsearchtermite inspection before selling house
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Ready to book
- boltBookings with settlement date or contract cooling off in Australia
- boltAgent company names on referral forms in Australia
- boltSearches after spring swarm in coastal suburbs in Australia
- boltCalls requesting report within 48 hours in Australia
What drives their decision
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Timber pest licence and AS3660 compliant reporting in Australia
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Thermal imaging and moisture detection where offered in Australia
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Fast report turnaround for conveyancing deadlines in Australia
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Clear remediation quotes without alarmist upsell in Australia
How we capture intent
search
Inspection-type SEO in Australia
Pre-purchase, annual, seller and suburb risk pages across Australian metros.
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Conveyancing and annual ads in Australia
Campaigns for pre-purchase deadlines and spring swarm periods with online booking in Australia.
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Inspector local trust in Australia
GBP with licence details, sample report links and agent review themes.
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Settlement deadline response in Australia
Same-day booking confirmations and SMS when report is uploaded in Australia.
my_locationmarketing geo for termite inspection covers Sydney, Melbourne, Brisbane, Perth and regional Australia with suburb and state pages.
Our Termite Inspection Marketing Approach
01
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Termite Inspection demand on Google.com.au
Termite Inspection shows up as "termite inspection near me" and "pre purchase termite inspection" on Google.com.au. We capture suburb and state pages across Sydney, Melbourne, Brisbane, Perth and regional Australia, suburb plus trade.
02
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Leads that can book via an Australian number and a short form
We filter tyre-kickers and job-seekers. The booking path is an Australian number and a short form. Proof that converts is Google reviews, ABN, and licence details on the page, not a shared directory lead.
03
auto_awesome
Local proof, not a price race
Messaging names coverage, Google reviews, ABN, and licence details on the page, and response time. Slow replies lose termite inspection jobs to Hipages, Oneflare, and Google Business Profile in Australia.
04
event
From click to booked work
Quote, follow-up and repeat work run through an Australian number and a short form. Reporting is in A$ (AUD); GST at 10% belongs in the job maths.
05
insights
Attribution under Australian Privacy Act rules on lead forms
Every termite inspection enquiry keeps source, campaign and page. Australian Privacy Act rules on lead forms is in the tag plan.
Termite Inspection marketing services
search
SEO for Termite Inspection in Australia
Help nearby customers find you on Google before they call a competitor in Australia
- checkService and location pages built around searches like "termite inspection near me" in Australia
- checkClear answers to questions people ask when comparing options like "pre purchase termite inspection" in Australia
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, enquire or book in Australia
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SEM for Termite Inspection in Australia
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in Australia
- checkGoogle Ads campaigns for "termite inspection near me" and similar high-intent searches in Australia
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks in Australia
- checkLanding pages that match the ad and lead to calls or bookings in Australia
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Meta Ads for Termite Inspection in Australia
Reach the right local audience on Facebook and Instagram with proof-led ads in Australia
- checkLocation and interest targeting matched to how termite inspection customers decide in Australia
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now in Australia
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages in Australia
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Web Design for Termite Inspection in Australia
Pages that make it easy to understand the offer and take the next step in Australia
- checkPages built for searches like "building and pest inspection quote" and for quote or booking requests in Australia
- checkReviews, credentials and the areas you serve visible before anyone scrolls in Australia
- checkForms, tap-to-call buttons and booking steps tested on phones in Australia
monitoring
Analytics for Termite Inspection in Australia
See which channels bring real enquiries and new customers in Australia
- checkCall, form and chat tracking by campaign and landing page in Australia
- checkReporting tied to qualified leads and new customers, not vanity clicks in Australia
- checkDashboards your team can use to decide where to spend more or cut back in Australia
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CRM Integration for Termite Inspection in Australia
Get every enquiry into your CRM (customer tracking system) fast, with its source recorded in Australia
- checkEnquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person in Australia
- checkSource tags so every sale traces back to the marketing that brought it in Australia
- checkAutomatic follow-up steps so new enquiries get a fast reply and more turn into sales in Australia
psychology
AI Optimisation for Termite Inspection in Australia
Make your business easier for AI search tools to understand and recommend in Australia
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately in Australia
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews in Australia
- checkMonitoring how AI surfaces your brand for searches like "termite inspection near me" in Australia
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in Australia.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in Australia.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in Australia.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in Australia.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in Australia.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in Australia.
Certified and experienced
Certified where it matters. Accountable for the outcome in Australia.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in Australia.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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Qualified termite inspection enquiries from "termite inspection near me" on Google.com.au
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Less spend lost to Hipages, Oneflare, and Google Business Profile in Australia
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Faster replies on an Australian number and a short form
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A clear view of which channel booked the work
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More annual inspection subscriptions in termite-prone suburbs in Australia
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Pre-purchase inspection bookings tied to conveyancing timelines in Australia
This is termite inspection marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume in Australia.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning in Australia.
Budgets and reporting in A$ (AUD). GST at 10% belongs in the unit economics.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
starstarstarstarstar
format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
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format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
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format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
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format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about termite inspection marketing? We have got honest answers in Australia.
Most termite inspection enquiries are time-wasters. Can you fix the quality?
Quality is targeting and message match. On Google.com.au we split "termite inspection near me" from cheap research. The filter is an Australian number and a short form plus Google reviews, ABN, and licence details on the page, not another form field.
How quickly will Termite Inspection see results?
Paid can produce qualified enquiries in weeks. SEO on Google.com.au compounds.
Do we have to sign a long contract?
No. It is month to month, with no commitment, and free to cancel with 1 month's notice. Most clients stay because "termite inspection near me" and booking via an Australian number and a short form perform.
How do you report on what is working?
Reporting is enquiries and booked work, tied to Google.com.au and suburb and state pages. Every lead has a source. Australian Privacy Act rules on lead forms is in the measurement plan.
How do we win annual termite inspections instead of one-off cheap reports in Australia?
Annual customers come from reminders, a clear explanation of what a yearly check finds, and follow-up after any treatment. We build the pages, reminder messages and re-booking prompts that give a one-time report buyer a reason to book again next season. Your price stays your decision in Australia. Campaigns follow Google.com.au and how local buyers actually enquire.
Can marketing help with pre-purchase inspection work that has a sale date attached in Australia?
Yes. Buyers and their agents search with a closing date in mind, so pages and ads need online booking, a plain note on when reports arrive and a phone that gets answered. You set the turnaround you can really meet, and we never advertise one you cannot in Australia.
Do you help with real estate agent referrals in Australia?
We make referral easy with a simple agent page, a quick booking link and tracking per office, so you can see who sends work. We do not contact agents for you unless you ask. Any referral arrangement is between you and the agent in Australia.
How do we stand out from bundled discount packages in Australia?
By showing what your termite inspection report contains: thermal images, moisture readings, a sample report and plain advice on what needs treatment and what does not. Buyers who can read a sample often pay for the inspector who explains it. We never run down other firms in Australia.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in Australia.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in Australia.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in Australia.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in Australia.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in Australia.
Let's Book More Termite Inspections in Australia
If you inspect for termites in Australia and want more annual and pre-purchase bookings without minimum-price report chasers, let us talk.