Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Australia.
Health, Wellness & Medical Aesthetics
More Booked Hearing Tests.
Hearing Aids and Tests Apart.
For Independent Clinics. for Australia
Built for Australian owner-led businesses competing in AU search. Someone who keeps missing conversations talks to two or three hearing clinics before they book a test. We bring those booked tests in, and keep eye tests and ENT searches on their own path.
We build the search, ads and booking pages.
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Trusted by independent audiology practices and hearing clinics in Australia to turn local demand into booked work Serving Sydney, Melbourne, Brisbane, Perth, Adelaide and Gold Coast across NSW, VIC, QLD, WA and SA.
Who This Is For
For audiologists who own an independent practice or hearing clinic and want more booked hearing tests, with hearing aid and hearing test demand measured separately and no spend on earbuds, ear piercing or job searches in Australia.
check_circle Owner audiologists growing a single independent clinic beyond GP and word-of-mouth referrals
check_circle Hearing clinics that fit hearing aids and want that caseload tracked on its own
check_circle Multi-room clinics with open test slots to fill every week
check_circle Clinics bringing in a new audiologist who needs a test book of their own
check_circle Owners who want tests from adults ready to act on their hearing, not earbud or ear-piercing traffic
check_circle Two-location clinics that need each site visible on the map
Who buys, and what they search
groups
Who you are marketing to
- personAdults referred by their GP for a hearing test after a check-up or an ear problem in Australia
- personAdults comparing a fitted hearing aid with an over-the-counter or online device in Australia
- personPeople already wearing hearing aids who want a second opinion or a new clinic in Australia
- personAdults with tinnitus or balance symptoms who want an assessment in Australia
- personRelatives booking on behalf of a parent who keeps turning the television up in Australia
- personReferring GPs looking for a clinic that replies quickly and sends the report back in Australia
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What buyers search for
searchhearing test near mesearchaudiologist near mesearchhearing aid pricessearchtinnitus assessmentsearchearwax removal clinicsearchhearing aid fitting
bolt
Ready to book
- boltA form or call that names a test, a device, a referral or a relative who needs help in Australia
- boltReturn visits to the fee page and the hearing aid section in Australia
- boltSearches that pair a service with a neighbourhood or a referring GP's town in Australia
- boltA test booked online outside office hours
What drives their decision
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Proof that the person testing is a qualified audiologist, not a sales counter in Australia
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A clear fee range for a test, a fitting and follow-up, readable before the call in Australia
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Reviews that mention the team, the wait and how follow-up appointments went in Australia
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A test they can book online with a reply the same day in Australia
How we capture intent
search
Hearing test and hearing aid SEO
Separate pages for hearing tests, hearing aids, tinnitus assessment, earwax removal and hearing protection, each written for the question the searcher asked in Australia.
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Intent-split Google Ads
Hearing test and hearing aid campaigns with their own budgets, and exclusions for jobs, courses, earbuds, ear piercing and eye test searches in Australia.
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Audiologist profile and credentials
A page that states your training and the accreditation you hold with Audiology Australia, in the words it uses, in plain words and nothing more.
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Same-day booking replies
Alerts and follow-up so every test request gets an answer the same day, including the ones that arrive after hours, and every referring GP hears back in Australia.
my_locationRadius targeting around each clinic, weighted toward the GP practices and suburbs your current patients come from, with no spend on areas you cannot serve in Australia.
Our Audiology Marketing Approach
01
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Reaching People Who Are Ready to Buy
Customers choose based on location, timing and need. We reach people while they research, compare and get ready to book, with a focus on local searches for what you offer in Australia.
02
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Better-Quality Leads
Not every lead is worth your time. We filter out casual enquiries early, focus on people ready to book, and steer leads toward the customers you actually want in Australia.
03
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Messaging That Sets You Apart
We build your message around trust, local relevance and clear value, so customers choose you for more than price in a crowded Australian market.
04
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Support From First Search to Repeat Business
From the first search to the quote, follow-up and repeat business, we make sure your online presence backs up every offline conversation in Australia.
05
insights
Clear Reporting on What Works
We set up tracking that shows where each lead came from, which channels help close a sale, and what each one returns on your spend, so you know what is really bringing in business in Australia.
Audiology marketing services
search
SEO for Audiology
Help nearby customers find you on Google before they call a competitor in Australia
- checkService and location pages built around searches like "hearing test near me" in Australia
- checkClear answers to questions people ask when comparing options like "audiologist near me" in Australia
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, enquire or book in Australia
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SEM for Audiology
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in Australia
- checkGoogle Ads campaigns for "hearing test near me" and similar high-intent searches in Australia
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks in Australia
- checkLanding pages that match the ad and lead to calls or bookings in Australia
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Meta Ads for Audiology
Reach the right local audience on Facebook and Instagram with proof-led ads in Australia
- checkLocation and interest targeting matched to how audiology customers decide in Australia
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now in Australia
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages in Australia
web
Web Design for Audiology
Pages that make it easy to understand the offer and take the next step in Australia
- checkPages built for searches like "hearing aid prices" and for quote or booking requests in Australia
- checkReviews, credentials and the areas you serve visible before anyone scrolls in Australia
- checkForms, tap-to-call buttons and booking steps tested on phones in Australia
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in Australia.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in Australia.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in Australia.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in Australia.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in Australia.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in Australia.
Certified and experienced
Certified where it matters. Accountable for the outcome in Australia.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in Australia.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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More booked hearing tests from adults and referring GPs who are ready to act in Australia
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Hearing aid and hearing test demand split into separate campaigns, pages and reports in Australia
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A clear cost per booked test by channel
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Service and fee pages reviewed against the rules on misleading claims and the standards of the professional body that accredits you in Australia
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An audiologist profile that states your training and the accreditation you hold with Audiology Australia, in the words it uses plainly, so nobody mistakes the clinic for a retail counter
This is audiology marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume in Australia.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning in Australia.
Budgets and reporting in A$ (AUD). GST at 10% belongs in the unit economics.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
starstarstarstarstar
format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
starstarstarstarstar
format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
starstarstarstarstar
format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
starstarstarstarstar
format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
person
Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about audiology marketing? We have got honest answers in Australia.
What does audiologist marketing include in Australia?
Audiologist marketing for an independent clinic includes an audiologist profile page that states your training and the accreditation you hold with Audiology Australia, in the words it uses, separate pages for hearing tests, hearing aids, tinnitus assessment, earwax removal and custom hearing protection where you offer them, a fee page with the fee ranges you actually charge, a referring GP page, Google Business Profile upkeep for each clinic, Google Ads split by hearing test and hearing aid intent with exclusions for jobs, courses, earbuds and ear piercing, Meta retargeting for people still comparing clinics, and call and form tracking that reports cost per booked test. HeyLead does the marketing. The audiologist keeps every clinical and pricing decision.
Is this for hearing aid retail chains or manufacturers?
No. This service is only for independently owned audiology practices and hearing clinics. A chain's head office, a manufacturer and a hospital ENT department buy marketing differently and are not who these pages are written for. We never describe a retail counter as an audiology practice, in any ad or on any page, because the title belongs to Audiology Australia, not to marketing.
How is marketing a hearing clinic different from marketing an optometry practice?
The patient usually waits years before acting, and then compares. An eye test is routine and repeated. A hearing test is often prompted by a partner, a missed conversation or a GP, and the person has already put it off. So the marketing leads with who the audiologist is, what a test and a fitting involve, what hearing aids cost and how follow-up works, rather than frame ranges and recall. Campaigns separate hearing tests from hearing aids instead of exams from glasses, the referring GP is an audience in their own right, and the clinic has to explain what it adds over an over-the-counter device without running it down in Australia.
What advertising rules apply to audiologist marketing in Australia?
Audiology Australia describes itself as the peak accrediting professional member body for audiologists in Australia, and its website says that on 12 September 2025 it was announced that audiology would be regulated under the Australian Health Practitioner Regulation Agency (Ahpra). Until that change takes effect, pages state the accreditation you hold in Audiology Australia's own words and nothing more. Claims must not mislead, testimonials stay out of ads as a HeyLead policy, and the clinic owner signs off before anything clinical runs.
Can you keep hearing test intent and hearing aid intent apart?
Yes, and it is the core of how we structure the account. Hearing test searches skew toward adults who have just been told they are missing things and want a first answer. Hearing aid searches skew toward people who already know and are pricing a device, often with a relative helping. Each gets its own campaign, landing page, budget and report, so you can see which one books tests and which one needs work in Australia.
Will you use before-and-after stories and patient testimonials?
Only with written consent you already hold and inside the rules on misleading claims and the standards of the professional body that accredits you. We never present one patient's experience as what most patients get, we do not write or buy reviews, and we do not promise a hearing result, a device outcome or a tinnitus cure in any ad or on any page in Australia.
How do you compete with over-the-counter hearing aids?
Many Australian patients compare an independent clinic with a retail chain, a government-funded appointment or a hearing aid sold online. Your pages have to say plainly what an independent test and a fitted device add, without running down any alternative. Pages explain what the test measures, what a fitting and follow-up involve and what the fee covers, with your own figures, and let the person decide.
How do you bring in referring GPs as well as patients?
With a referral page that explains how to refer, what records to send, how fast you reply and how the report goes back to the GP, plus a Business Profile and search presence for the terms GPs and their staff use. Your team gets a link to send after a phone call, and reports show how many referrals arrive through it in Australia.
How do health funds and government-funded hearing services fit in?
Many patients check their extras cover or their eligibility for a government-funded appointment before booking. A plain page explaining how to check and how payment works answers the question without promising any rebate or any eligibility. The figures and the eligibility wording come from your clinic, not from us in Australia.
How do you track a booked test back to marketing?
Calls, forms and online booking clicks are tagged with the search, ad or page behind them. Where your practice software records tests attended and devices fitted, we link those back so reports show cost per booked test in AUD and, where you share it, cost per fitting. You see tests, not clicks.
Do you promise rankings, test numbers or fittings?
No. Nobody can promise a search position, and test numbers depend on Sydney, Melbourne and regional Australia, your fees, your referral base and how your front desk answers. What we promise is clear pages, tightly controlled campaigns and honest reporting on the tests that result.
What do you need from us to start?
Your website address, your current fee ranges for a test, a fitting and follow-up, how booking and referrals work today, which services you want more of, and any Google Ads, Meta or analytics accounts you run. We begin with a free audit and tell you what we would fix first in Australia.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in Australia.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in Australia.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in Australia.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in Australia.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in Australia.
Let's Bring In Hearing Consults
If you own an independent audiology practice or hearing clinic and want tests from adults ready to act on their hearing, let's talk. We start with your website, your booking process and your fee ranges in Australia.