Microsoft Advertising

Bing Ads Management UK for Local Businesses

If you run a service business in one UK town or across a region, Microsoft Advertising puts your ads on a second search engine alongside the Google ads you may already run. HeyLead sets it up and manages it month to month for local and regional firms, whether you are based in Stockport, Birmingham, Nottingham or anywhere else in the UK. We target the towns and postcodes you actually cover, match ad hours to when your team can take enquiries, and report Bing leads next to Google ones. If you are comparing agencies, the list below shows exactly what you get each month.

Get a free Bing Ads audit See pricing

Comparison

Running Microsoft Ads alongside Google across UK towns and postcodes

If you already run Google Ads, we set Microsoft Ads up to cover the same ground, then adjust it for Bing's smaller audience in the UK.

  • Postcodes

    Microsoft Ads

    We target the postcode districts you serve and exclude the ones you do not, checked line by line after any import.

    Google Ads

    Same postcode list, so both channels cover the same patch.

  • Radius

    Microsoft Ads

    A radius around your base or each depot, sized to how far you will travel for a job in the UK.

    Google Ads

    Matched to the same radius, so reports compare like with like in the UK.

  • Who counts as local

    Microsoft Ads

    Set to people in the UK, not people elsewhere who are only searching about it.

    Google Ads

    Checked the same way, because Google's default can also include people outside UK towns and cities.

  • Ad hours

    Microsoft Ads

    Ads run in UK business hours, with lower bids or a pause when nobody can pick up.

    Google Ads

    Same hours, so a caller from either channel reaches a person in the UK.

  • Budget

    Microsoft Ads

    A smaller, separate budget, so a Bing test never takes money from Google campaigns that already work in the UK.

    Google Ads

    Left as it is while Bing proves itself.

Highlights

What you get each month

Monthly management covers the same core work every month, so you always know what you are paying for in the UK.

  • A weekly search term review, with negative keywords added so you stop paying for jobs you do not do in the UK.

  • Location checks, so ads only show in the towns, postcodes and radius you cover in the UK.

  • An ad schedule set to UK business hours and the times someone can answer the phone.

  • Bid changes by area and device, based on how Bing performs rather than on Google's numbers in the UK.

  • Tracking checks on Microsoft's UET tag, so calls and form enquiries are counted properly in the UK.

  • A plain-English report:spend, enquiries and cost per enquiry for Bing next to Google, broken down by town in the UK.

  • A short note on what we changed and what we plan to test next in the UK.

Pricing

Bing Ads management pricing in GBP

A fixed one-off setup fee, then a monthly management fee. No long contracts in the UK.

  • Setup

    Account build or clean-up, UET tracking, town and postcode targeting, and ad hours set for your business.

  • Monthly management

    Everything in the monthly list above, from search term reviews to the town-by-town report in the UK.

Free audit

Free Bing Ads audit for UK businesses

Comparing agencies? Start with an audit. Give us view access to your Microsoft Advertising or Google Ads account and we will check your towns, postcodes and radius, ad hours, UET tracking and wasted search terms. You get the fixes in order of priority, whether or not you go on to work with us in the UK.

Get a free Bing Ads audit

Questions

Microsoft Ads questions

Do you manage Bing Ads for businesses in Stockport, Birmingham or Nottingham?
Yes. Each account is built around the towns and postcodes you serve, so a business covering one Stockport postcode and one covering the whole of the Midlands get very different setups.
Can Bing Ads target by postcode?
Yes. Microsoft Advertising can target postcodes as well as towns, cities and a radius around a location. We often combine a radius with postcode exclusions to trim areas you do not want.
Will Bing Ads take enquiries away from my Google Ads?
Some people use both search engines, so a little overlap is normal. We track enquiries by source and keep searches for your business name separate, so you can see what Bing adds in the UK.
Can ads run only during our opening hours?
Yes. We set the schedule to your opening times and can lower bids at quiet times rather than switching off completely in the UK.
Is there a minimum contract?
No. There are no long contracts.
Is LinkedIn targeting useful for a local business?
Usually not for jobs in people's homes. It can help firms that sell to other businesses, such as commercial cleaning or facilities work, so we only add it where the buyer is a company in the UK.
What should I ask an agency before hiring one for Bing Ads?
Ask what work is done each month, how enquiries are tracked by town, and whether you are tied into a contract. We answer all three on this page in the UK.

Industries

Paid search for UK trades

Pages for trades that win work in specific towns and postcodes in the UK.

Free audit

Send us your UK account details for a free Microsoft Ads review.

Get a free audit
Martin Marinov, Founder, HeyLead in the UK

Reviewed by

Martin Marinov

Founder, HeyLead

Martin founded HeyLead and has worked in SEO and paid search for more than 20 years, across Google Ads, Microsoft Ads and organic search in the UK.