Microsoft Advertising

Bing Advertising Singapore: Microsoft Ads

Bing is a small search engine in Singapore next to Google, and we would rather say that up front. For most local businesses, Google should carry the search budget. Microsoft Advertising earns a place when your buyers are other businesses, search from office desktops, and are worth enough that a handful of extra enquiries covers the cost of a test. Then we add it to your Google plan as a small, separate campaign with its own tracking, and stop it if it does not pay. The checklist below tells you quickly whether it is worth trying.

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Highlights

When Microsoft Ads is worth testing in Singapore

If most of these describe you, a test makes sense. If only one or two do, keep the budget on Google for now in Singapore.

  • You sell to businesses, not mainly to households in Singapore.

  • Your buyers search during office hours on work computers in Singapore.

  • One new client is worth enough to pay for a small monthly test in Singapore.

  • Google Ads already brings in enquiries, and you can count them in Singapore.

  • Your main Google keywords keep getting dearer and you want reach on the same terms elsewhere in Singapore.

Process

One search plan for Google and Microsoft

Bing is added to your Google plan, not run as a separate project in Singapore.

  1. Week 1

    Step 1

    Start with Google

    We check your Google Ads account and tracking first. If Google is not bringing in enquiries at a cost you can accept, we fix that before spending on Bing in Singapore.

  2. Weeks 1 to 2

    Step 2

    Move only what works

    Search terms with a record of enquiries go to Microsoft Ads. Everything else stays on Google until it proves itself in Singapore.

  3. Weeks 2 to 8

    Step 3

    Run a capped test

    Bing gets a small, fixed budget, office-hours scheduling and its own UET tracking, with the same enquiry goals as Google in Singapore.

  4. Monthly

    Step 4

    Review both together

    Each month you see cost per enquiry for both channels in one report. If Bing does not hold its own, the budget goes back to Google in Singapore.

Pricing

Pricing in SGD

Two fixed fees: setup, then monthly management. You can stop at any time without a long contract in Singapore.

  • Setup

    UET tracking, keyword selection from your Google account, and campaign build in Singapore.

  • Monthly

    Search term clean-up and one combined Google and Bing report in Singapore.

Free audit

Start on WhatsApp

The quickest way to begin is a WhatsApp message with your website and whether you run Google Ads today. We confirm a few details there, then email a free audit covering both Google and Bing. If you prefer a form, request the audit online in Singapore.

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Questions

Microsoft Ads questions

Is Bing worth it for a small Singapore business?
Often not, if you sell mainly to households, because Bing's share of searches here is small. It is worth a test when you sell to other businesses and each new client is valuable in Singapore.
Can Microsoft Ads run without Google Ads?
It can, but in Singapore we rarely suggest it. Bing volume on its own is usually too low to learn from quickly.
Do you manage Google and Bing together?
Yes. Both share the same enquiry goals and appear in one report, so you can compare cost per enquiry fairly in Singapore.
Will Bing reach mobile users?
Some, but Bing is stronger on desktop here, so we focus ad hours and bids on office time in Singapore.

Industries

Singapore B2B services

Search pages for the kinds of businesses that fit a Bing test here in Singapore.

Free audit

Request a free Microsoft Ads audit for your Singapore campaigns.

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Martin Marinov, Founder, HeyLead in Singapore

Reviewed by

Martin Marinov

Founder, HeyLead

Martin founded HeyLead and has worked in SEO and paid search for more than 20 years, across Google Ads, Microsoft Ads and organic search in Singapore.