Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Singapore.
SEM / Paid Search
Bing Advertising Singapore
Microsoft Ads for Singapore search demand, not a blind Google import.
Built for Singapore service brands competing in local and regional search. Bing and Microsoft Advertising reach some people Google misses, often older desktop users and business buyers. Clicks can cost less too, as long as the account is built for Bing and not just copied over from Google.
We build and run your Microsoft Advertising with care. We check what gets copied over from Google, set bids that suit Bing, make sure tracking (UET, Microsoft's tracking tag) matches your CRM, and use LinkedIn targeting where it really changes who sees the ad in Singapore.
Get a Free Bing Ads Audit arrow_forward
What the free Bing audit covers
- check_circleWhether tracking is set up right, and whether Bing's goals match Google's and your CRM in Singapore.
- check_circleCopied-over settings: keyword match types, blocked words, and location bids that were never rebuilt for Microsoft in Singapore.
- check_circleLinkedIn targeting for B2B, kept off campaigns that do not need it in Singapore.
- check_circleWhether Bing is adding new jobs or only taking credit for sales Google would have won in Singapore.
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Copy over only what works
We bring over the Google setups that bring in leads. We rebuild keyword match types and location bids for Microsoft in Singapore.
analytics
Tracking that matches your CRM
Goals are set up, extra customer details are passed along, and closed sales are sent back, so Bing bids for qualified leads in Singapore.
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LinkedIn layers
Target by company size, industry, and job role on B2B search. Google does not offer the same targeting in Singapore.
monitoring
Extra jobs, not borrowed credit
We report the extra jobs Bing brings in, with their source. Follow-up ads stay separate so the cost of your brand searches stays honest in Singapore.
Why Bing Ads Deserve a Dedicated Strategy
Common Issues We Fix
- Blind Google imports with no Bing-specific bid or audience adjustments in Singapore
- LinkedIn profile targeting unused despite being a Bing exclusive in Singapore
- Conversion tracking duplicated incorrectly from Google imports in Singapore
- Budget too low to exit learning or gather statistically valid data in Singapore
- Treated as an afterthought instead of an incremental reach channel in Singapore
Our Philosophy
Microsoft Advertising is not a copy of Google Ads. The people, the devices they use, and the competition for each click all differ. We run Bing as an extra channel with its own targets, LinkedIn targeting for B2B, and rules for what to copy over from Google and what to fix in Singapore.
How We Manage Microsoft Advertising - The Details in Singapore
Import Strategy & Account Structure
- Smart Google Import: We copy over selected campaigns, then change bids, ad schedules, and device settings to suit Bing in Singapore.
- Bing-Native Campaigns: Separate campaigns for offers or audiences that do better on Microsoft than on Google in Singapore.
- LinkedIn Profile Targeting: Company size, industry, and job role targeting for B2B offers, which Google does not have in Singapore.
- Audience Network Control: We switch it on or off per campaign, based on the quality of the sites your ads appear on. It is reported separately from regular search ads in Singapore.
Bidding, Tracking & Optimization
- UET Tag & Goals: Microsoft's tracking tag (UET) is set up with the same values and goals as Google Ads, so you can compare the two fairly in Singapore.
- Enhanced Conversions: Customer details are scrambled (hashed) before they are sent, so Bing can still match sales to ads when cookies are limited in Singapore.
- Bid Modifiers: Bid changes for desktop versus mobile, location, and audience, based on how Bing performs, not on assumptions from Google in Singapore.
- Search Partner Network: Checked on its own. We turn it on only when cost per lead and lead quality are good enough in Singapore.
Our Microsoft Advertising Process
01
Channel Fit Assessment
We work out whether Bing reaches extra customers who fit your ideal buyer, based on your industry, location, and offer in Singapore.
02
Tracking & UET Setup
Before any money is spent, we install or check the tracking tags and conversion goals in Singapore.
03
Import or Build Campaigns
We copy campaigns from Google and adjust them, or build new ones made for Bing audiences in Singapore.
04
LinkedIn & Audience Layering
We add LinkedIn targeting and in-market audiences (people actively shopping for what you sell) for B2B and high-priced offers in Singapore.
05
Bid & Budget Calibration
We set cost-per-lead and return-on-ad-spend targets for Bing from its own early results, not from Google's numbers in Singapore.
06
Ongoing Cross-Channel Reporting
We compare Google and Bing side by side, using the same cost per lead and lead quality measures in Singapore.
Microsoft Advertising
Bing PPC management in Singapore is a second auction, not a copy of your Google account. We run Microsoft Advertising so it adds booked jobs Google does not fully cover.
Example improvements
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Blind Google import
We rebuild match types and location bids for Microsoft. CPA on Bing often beats Google on the same terms once junk is gone in Singapore.
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No UET
Enhanced conversions and CRM import let bidding optimise to qualified leads instead of page views in Singapore.
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Brand-only leftover
Non-brand and remarketing get their own budgets so Bing is not just a cheaper way to recapture people who already searched your name in Singapore.
Bing PPC management as its own channel in Singapore
Microsoft Advertising gets its own bids, negatives, and UET. We size budget from your Singapore auction data so extra clicks are incremental jobs, not last-click stolen from Google.
What Microsoft Bing Ads management services cover in Singapore
Account build or rebuild, import hygiene, LinkedIn profile targeting for B2B, conversion import, and a weekly search-term pass. Desktop and older-buyer queries on Bing often convert at a lower CPC than the same terms on Google in Singapore. Campaigns follow Google.com.sg and how local buyers actually enquire.
What we check in your Bing Ads account in Singapore
Leads and sales
See which campaigns generate enquiries and customers, not just clicks in Singapore.
Wasted ad spend
Check search terms, targeting and imported settings for spend that is not helping your business in Singapore.
Desktop and mobile results
Compare performance by device before changing bids or budgets in Singapore.
FAQ
Common questions about Bing Ads
Answers for businesses in Singapore.
Do you run Bing advertising in Singapore?
Yes. Bing advertising Singapore is a dedicated Microsoft Advertising engagement: own bids, budgets, and search-term hygiene. We can import from Google, but we do not leave Bing as a blind copy.
Is Bing Ads worth it if Google already converts in Singapore?
Desktop and B2B queries often convert cheaper on Microsoft. We size budget from your Singapore auction data.
Can you run Bing with Google Ads management?
Yes. Conversion definitions stay shared. Reporting shows extra leads, not last-click stolen from Google in Singapore.
Is Bing Ads really worth it if we already run Google Ads?
For most advertisers, yes. Bing can often add 10 to 25 percent more search traffic at a lower cost per click. B2B buyers and older people use it more than you might expect. We measure the extra results Bing adds, not just the clicks it gets credit for in Singapore.
How much lower are Bing CPCs compared to Google?
Often 20 to 40 percent lower, depending on your industry and competition. Very competitive fields such as legal and insurance see smaller gaps. We check this against your own account data in Singapore.
Should we import our entire Google account?
Rarely. We copy over campaign setups that already work, then change bids, schedules, and audiences for Microsoft. Copying everything without changes misses what Bing does differently in Singapore.
What is LinkedIn profile targeting on Bing?
Microsoft Advertising lets you add LinkedIn company, industry, and job role targeting to search campaigns. It works well for B2B when paired with tightly focused keywords in Singapore.
How do you track Bing conversions accurately?
We use Microsoft's tracking tag with goal values that match your Google setup, pass along scrambled customer details, and send closed sales back where that applies. We then match Bing leads in your CRM so you can compare the true cost per lead on each platform in Singapore.
What budget do Bing campaigns need?
Enough to bring in 30 to 50 leads or sales a month per main campaign, so results are steady. For B2B that is often a few thousand Singapore dollars a month. Smaller tests can work for searches on your own name or niche terms.
Does Bing work for e-commerce?
Yes, especially for products bought by older shoppers and for higher order values (AOV means average order value). Bing has Shopping ads and automated campaigns like Google's Performance Max. Your product list can be shared with Microsoft's own merchant tools in Singapore.
How do you prevent Bing from cannibalizing Google conversions?
We test by location and audience, pause Bing in some areas to see what changes, and track the source of each lead in your CRM. We want Bing to add new customers, not just take credit for Google's sales in Singapore.
What devices perform best on Bing?
Desktop often dominates, especially for B2B. We set device bid modifiers based on your data rather than platform defaults in Singapore.
Do you manage Microsoft Audience Ads?
Yes, when placement quality supports your goals. Kept separate from core search with distinct creative and CPA targets in Singapore.
How often do you optimize Bing campaigns?
Weekly reviews of real searches and bids. Monthly reviews alongside Google so the budget is split sensibly between the two in Singapore.
Can you run Bing-only campaigns?
Absolutely. Useful when LinkedIn targeting or specific demographics outperform imported Google structures in Singapore.
What industries see the best Bing results?
B2B software, professional services, finance, healthcare, home services, and education often see strong Bing performance in Singapore.
How long until Bing campaigns are profitable?
Many accounts show acceptable CPA within 30 to 45 days. Full optimisation parallels Google at 60 to 90 days with consistent spend in Singapore.
How do we get started with Bing Ads management?
Book a free audit. We check how much of your Google account can move to Bing, the state of your tracking, and how many extra customers Bing could bring. Then we launch or rebuild Bing with clear targets in Singapore.
Ready to capture lower-cost search demand on Microsoft in Singapore?
Get My Free Bing Ads Audit arrow_forwardMarketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in Singapore.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in Singapore.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in Singapore.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in Singapore.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in Singapore.
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in Singapore.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in Singapore.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in Singapore.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in Singapore.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in Singapore.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in Singapore.
Certified and experienced
Certified where it matters. Accountable for the outcome in Singapore.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in Singapore.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
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