Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
SEM for Company Secretary
Google Ads for Company Secretary Firms in Singapore
Google Ads reaches founders and directors the moment they search for a company secretary or incorporation help. We keep out people who only want a free form and count the WhatsApp chats and calls that fit your services.
Paid search gives quick feedback on which services and messages draw signed engagements. Your firm stays responsible for the accuracy of ads and pages.
Running Google Ads for a Singapore company secretary firm
Context from how your customers search, compare and book.
Company secretary keywords attract many searches that will never become clients: people seeking a free ACRA form template, students, jobs at corporate service firms, and enquiries about services you do not offer. Phrase and exact match, paired with a maintained negative keyword list, keep budget on those who are ready to engage.
Incorporation and ongoing compliance are different sales. Incorporation is a project with a clear start, often searched by founders comparing packages. Ongoing compliance is a retainer, searched when a deadline nears or a provider falls short. We build separate campaigns and pages so each message matches the search.
In Singapore, many people prefer to start with a WhatsApp message rather than a form. We make WhatsApp a first-class enquiry path, with tracked links and pre-filled messages naming the service, and keep a call button and short form available for those who prefer them. All three are counted as separate conversions.
Response speed decides many engagements. We schedule ads around the hours your team answers, and set up an out-of-hours auto-reply that sets expectations. Ad text and pages describe scope only, and the firm stays responsible for compliance with the rules that apply to it.
Who benefits from Google Ads for company secretaries
groups Customer segments
- person Firms launching or promoting an incorporation package
- person Practices wanting more recurring compliance retainers
- person Firms serving foreign-owned companies
- person Teams that need enquiries while SEO builds
psychology What drives their decision
- check_circle Speed to the first enquiries
- check_circle Control over search terms and audience
- check_circle A view of cost per signed engagement instead of cost per click
- check_circle Freedom to move budget between services
How we deliver SEM
A clear, repeatable process built around how company secretary customers search and decide.
1
Goal and tracking
We agree what counts as a qualified enquiry, such as a WhatsApp chat naming a service, and set up conversion tracking for chats, calls and forms, so bidding responds to real outcomes.
2
Campaigns by service
Incorporation, annual compliance, secretary appointment and provider-switching each get their own campaign, keywords and page. Match types are set tightly at launch, with broad terms added later only if tracking supports them.
3
Negative keywords
The list removes free-template seekers, job searches, students, unrelated services and queries about other countries. Search term reports are reviewed often in the first weeks, and new negatives are added as patterns show.
4
Pages and WhatsApp
Landing pages state scope, process and how to start. Buttons open WhatsApp with a pre-filled message, and calls use tracked numbers. Short forms sit beside them for people who prefer to write.
5
Schedule and refine
Ads run when the team answers, with an auto-reply for other hours. Each month we review search terms, ad text and page results and move budget toward services that produce engagements.
query_stats
What Company Secretary SEM includes
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in Singapore
- check_circle Account build or audit with conversion tracking
- check_circle Keyword, match-type and negative keyword management
- check_circle Ad text and landing page copy for your review
- check_circle WhatsApp, call and form tracking setup
- check_circle Monthly reporting by campaign and enquiry type
What you can expect
- verified WhatsApp chats and calls from people who fit your services
- verified Fewer clicks from free-form seekers and job searchers
- verified Incorporation and compliance results reported separately
- verified Chats, calls and forms tracked to campaign and keyword
- verified Landing pages that state scope and the next step
- verified Clear recommendations on where to scale or pause
Deliverables you receive
inventory_2 Campaigns split by incorporation, ongoing compliance, appointment of a secretary and switching provider
inventory_2 Negative keyword lists that remove free-form seekers, job searches and unrelated services
inventory_2 One landing page per service with a WhatsApp button, tracked phone number and short form
inventory_2 Conversion tracking for WhatsApp chats, calls and forms, imported as separate goals
inventory_2 Ad scheduling and an out-of-hours WhatsApp auto-reply matched to intake hours
inventory_2 Monthly search term review with clear notes on what was added, paused or scaled
Technical approach
The mechanics behind SEM for company secretary, explained plainly.
Conversion tracking
WhatsApp taps, calls above a set minimum length and form submissions are separate conversions. Where your team marks which chats became engagements, we feed that back so bidding is judged by signed work.
Tracked WhatsApp links
Each ad and page uses a tagged link with a pre-filled first message naming the service and entity type. This qualifies the chat before your team replies and records the source for reporting.
Landing page speed
Ad pages load quickly on mobile, keep the message focused on one service and place scope and the next step near the top. We test headline and form variations one at a time to see what changes results.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to enquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
What to expect from company secretary Google Ads
Paid search returns data quickly. Learning which searches produce signed engagements takes several weeks of adjustment.
Days 1 to 14
Tracking, campaigns, negatives and pages are built and checked. Launch is at modest scale so real search terms show before budget increases.
Days 15 to 45
Search term reports drive tighter negatives and match types. We test ad wording and pages, and compare early chats and calls against those that became engagements.
Days 46 to 90
Budget moves to the services that produce signed work. We report on engagements by campaign and recommend whether to scale, hold or change the mix.
Other Company Secretary marketing services
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓Frequently Asked Questions
How quickly can Google Ads produce enquiries? expand_more
Once tracking, pages and your review are done, campaigns can start producing WhatsApp chats and calls within days. Learning which searches lead to signed engagements takes several weeks, so early results are data for adjustment, not a final verdict.
How do you stop people who only want a free form? expand_more
We use phrase and exact match, and a negative keyword list covering free templates, forms, jobs, courses and unrelated services. Landing pages state scope clearly, which discourages casual clicks, and search term reports are reviewed often in the early weeks.
Can WhatsApp chats be counted as conversions? expand_more
Yes. Tracked click-to-chat links record each tap as a conversion with its campaign and keyword. Your team can also mark which chats became engagements, and we use that to judge campaigns by signed work rather than by taps.
Do the ads state fees or speed? expand_more
Only what the firm confirms. We do not promise turnaround times or results, and fees are described on the fee page with GST shown. The firm stays responsible for the accuracy of its ads and pages.
Can you separate incorporation from ongoing compliance? expand_more
Yes, and we recommend it. They involve different buyers and searches, so each gets its own campaign, keywords, page and reporting. This shows which line of work produces better engagements and where budget should go.
Do you advertise to founders overseas? expand_more
If your firm serves them, we can target searches from people abroad who want to set up a Singapore company, with pages that explain how you file locally. If not, we focus spend on Singapore-based searchers.
What happens to enquiries outside office hours? expand_more
We schedule ads around when your team answers and set up an out-of-hours WhatsApp reply that explains when someone will respond. Forms give a written record, so nothing is lost overnight.
Should we run Google Ads or SEO first? expand_more
It depends on your timeline and capacity. Ads give quicker enquiries and search data, while SEO builds a lasting base. Many firms start with ads and add SEO once tracking shows which services produce engagements.
Ready to get more from Company Secretary SEM?
Get a free audit and we will show you where you are losing enquiries today.
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