Seller and valuation requests
Owners in Plymstock, Plympton, Mannamead or Peverell asking who should sell their home. These come from local search and social adverts, not from portal browsing.
Real Estate and Property · City · Plymouth metro
Real estate lead generation for Plymouth agents, managers and maintenance firms
Plymouth student houses in Mutley, naval households near Devonport and Plympton semis bring property enquiries from very different owners.
A landlord with a shared house near Greenbank asking who could manage it, a Plymstock owner wanting a valuation and a block owner in the city centre needing a repair firm are all searching Google, and none of them is on Rightmove. HeyLead runs Google Ads, local SEO, Facebook and Instagram ads and web pages that bring these enquiries to the right desk. We report cost per instruction and per managed property in pounds. Ask for the free audit.
- check_circle Seller, landlord, commercial and maintenance enquiries kept on separate pages
- check_circle Redress scheme membership shown on your property pages
- check_circle Your own stream of enquiries built next to the portals, not instead of them
What we do
Lead generation methods used in Plymouth
Property lead generation in Plymouth uses six parts: Google Ads, SEO, social ads, web pages, tracking and routing. They are run for agents, managers and maintenance firms that reply quickly.
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Google Ads / Search
Search adverts put your firm in front of landlords, sellers and businesses searching in Mutley, Plymstock, Plympton and the city centre. A list of excluded words keeps out portal browsers and job-seekers.
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SEO
Pages for each district and service, covering letting, sales, student houses and maintenance, plus a tidy Google Maps listing. Local searchers then reach your firm without going through a portal.
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Meta Ads
Facebook and Instagram ads put a valuation or management offer in front of Plymouth landlords and owners before they search, and show it again to people who visited a page without getting in touch.
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Landing pages
Every offer has a web page and form of its own, so a seller, a student landlord and a repair request each reach the person who handles them.
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insights
Tracking
Each call and form carries the ad and district behind it, so the report shows which enquiries became instructions, managed homes or maintenance jobs.
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CRM routing
If you keep a customer database, each enquiry lands with the right person straight away. Landlords comparing agents in Plymouth rarely wait a day for a reply.
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Lead generation
The four kinds of Plymouth property enquiry we go after
Not people browsing listings. Sellers, landlords, commercial owners and occupiers, and maintenance jobs from Plymouth districts your team can serve.
Landlord and managed-home leads
Landlords of student houses, Victorian flats and family homes choosing a managing agent. Letting and management enquiries go to separate pages and separate people.
Commercial owner and occupier leads
Businesses looking for offices, shops or workshop space in and around the city centre, and owners with a building to let or sell. This buyer is nothing like a house-hunter.
Property maintenance jobs
Landlords and owners who need damp and mould work, communal repairs or a fast turnaround between tenants. For a maintenance team this is a job to book, not a listing click.
Who we work with
Typical clients in Plymouth
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Independent estate agents in Mannamead, Peverell, Plymstock and Plympton who want valuation requests and landlord instructions to come to them directly.
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Property managers and letting teams adding managed homes around Mutley, Greenbank, Stonehouse and Devonport, including shared student houses.
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Commercial agents and owners marketing offices, shops and workshop units in the rebuilt city centre and along the main routes off the Parkway.
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Property maintenance firms handling damp treatment, communal repairs and empty-home turnarounds for landlords and owners of post-war blocks and Victorian conversions.
The local picture
Real estate and property marketing in Plymouth: what to know
Your market
What is different about Plymouth
Plymouth property splits into a few distinct markets inside one city. Students at the University of Plymouth fill shared houses around Mutley and Greenbank, which keeps landlords in need of managers who can handle a yearly turnover.
Victorian terraces in Stonehouse, Devonport, Peverell and Mannamead range from first homes to family houses, and many have been split into flats. The city centre, rebuilt after wartime bombing, has post-war blocks with flats above shops, often owned by investors who never visit.
Naval and dockyard work around Devonport brings tenants who move on postings, and Derriford Hospital draws staff to rent and buy in the north of the city. Plymstock, Plympton and Roborough offer the Devon suburban houses families move up to.
Damp and salt-laden weather mean repairs are constant, so maintenance enquiries are worth chasing on their own. Rightmove, Zoopla and OnTheMarket hold the browsing searches, agents belong to a redress scheme, and agency fees carry VAT at 20 per cent.
Your customers
How customers find you
The portals capture the person already scrolling listings. You can win the people who search before a listing exists.
That might be a landlord asking who manages student houses in Mutley, a Plympton owner asking about a valuation, a business looking for office space near the city centre or a landlord who needs damp and mould sorted between tenants.
These people usually compare two or three firms before they pick up the phone. We build pages and ads for those searches and leave alone the portal search terms you would never outrank.
Your monthly report shows instructions (a signed agreement to sell or let), new managed properties and maintenance jobs by district, in pounds.
Our approach
How HeyLead runs it for you
Google Ads covers searches such as student letting agent Plymouth and property maintenance Plymouth, and only in the districts your team can follow up. SEO builds a page for each area and service, and we sort out your Google Business Profile (your listing on Google Maps).
Facebook and Instagram ads reach landlords and owners with a valuation or management offer, timed around the student letting season, then show the ad again to people who visited but did not enquire.
Each offer has its own page and form, so a repair request never lands in the sales inbox. Every enquiry is labelled with the ad and the district behind it.
If you use a customer database (a CRM), we can send each enquiry straight to the right person, because a landlord comparing agents does not wait long for a reply.
Building stock
Victorian terraces, post-war city-centre flats, and Devon suburban houses
Listing sites in this market
Rightmove, Zoopla, OnTheMarket
Licences you show on your page
UK estate agent redress schemes
Common mistakes
Common real estate and property marketing mistakes in Plymouth
Treating Plymouth and Saltash as one patch
A sales desk in Plymstock, a letting team in Mutley and a maintenance crew that will not cross the Tamar do not cover the same ground. One citywide campaign sends Saltash sellers to the wrong desk. Match each campaign to the people who will follow it up.
Bidding on searches the portals own
Rightmove, Zoopla and OnTheMarket keep the people browsing homes. Paying for those searches buys attention you cannot use. The better target is landlords, sellers and owners, with pages that say whether you handle student houses, terraces or suburban homes.
Valuations and repairs on one form
A valuation request and a message about mould in a bedroom are different jobs. Mixed on one form, they get lost and you cannot see which turned into work. Give each offer its own page and its own route to the right person.
How it works
How Plymouth property lead generation runs, step by step
- 01
Pick the enquiry types and the districts
Seller, landlord, commercial and maintenance enquiries are separate jobs. We choose the districts each desk can follow up, often starting with Mutley or Plymstock, and leave the rest out until there is capacity.
- 02
Launch search, pages and social ads
Google Ads buys searches from people ready to act, SEO builds the district pages and Facebook and Instagram bring visitors back. Every offer has its own page so the form fits the job.
- 03
Route each enquiry to the right person
Tracking, and a CRM if you use one, sends seller, letting, commercial and maintenance enquiries to different people, so the first reply comes quickly.
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Judge leads by what they become
We report cost per instruction, per managed property and per maintenance job, by district, in pounds. A cheap enquiry of the wrong type is worth very little.
Searches
What people search for
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| Plymouth property management | Landlord or owner looking for a local managing agent |
| Plymouth real estate agent | Seller or landlord, not someone browsing a portal |
| student letting agent Plymouth | Landlord with a shared house near the university |
| Plymouth property maintenance | Landlord or owner needing damp, communal or empty-home repairs |
| Plymouth commercial real estate marketing | Owner or occupier with a building rather than a single home |
Niches
Niches that match Plymouth
Testimonials from HeyLead clients
What clients say about working with HeyLead
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HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs. They brought innovations to the table that increased the visibility of the online journeys our prospects and customers were taking.
Paul Liddiatt
Chief Marketing Officer, NewBook
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I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to enquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓FAQs
Questions about real estate and property in Plymouth
Plain answers on lead types, methods, coverage and how Plymouth property enquiries are counted.
What leads do you generate for Plymouth real estate? expand_more
Seller, landlord, commercial and property maintenance enquiries that your team can work across districts such as Mutley, Peverell, Plymstock and Plympton. We do not sell people browsing listings as the product. Each type of lead has its own route and its own line in the report.
Which lead generation methods do you use in Plymouth? expand_more
Google Ads for people searching now, SEO for district and service pages, Facebook and Instagram ads for reach and repeat visits, and a web page for each offer. Reports show cost per qualified lead. Routing leads to the right desk through a CRM is optional.
How is this different from Rightmove, Zoopla and OnTheMarket? expand_more
The portals bring people browsing listings. We build your own stream of landlords, sellers and owners who contact you directly. We work alongside the portals and do not try to replace them.
Can you target landlords of student houses? expand_more
Yes. Shared houses around Mutley and Greenbank get their own pages and adverts, timed around the months when landlords line up the next academic year. Family lettings and student lettings stay on separate pages.
Do you cover Saltash and the Cornish side? expand_more
Only if your team works there. Saltash is in Cornwall across the Tamar, so it runs as a separate campaign with its own page. That way you can see whether Cornish instructions are worth the crossing.
How do you measure lead quality? expand_more
By cost per instruction, per managed property and per maintenance job, split by district. A plain cost per lead hides whether the enquiry was a sale, a let or a repair, so we count each type separately.
What do you need from me to start? expand_more
Access to your website, Google Business Profile and any ads accounts, plus the districts you cover and your redress scheme details. It helps to know how many new instructions or managed homes you can take each month. We set up whatever is missing with you.