A Spinningfields office is cleaned at six in the evening and a Trafford Park food unit at four in the morning, yet both contracts are won long before the first shift.
Office managers, facilities managers and managing agents in Greater Manchester compare cleaners online long before they pick up the phone. HeyLead builds your Google search ads, your map listing and your website, and tracks every quote request. Reports show the cost of each quote request and each signed contract in pounds, with VAT on its own line. Your insurance, vetting, training and accreditations stay with your firm.
What we do
Four pieces that put your firm in front of facilities managers and managing agents for the buildings your crews can serve.
Pages and listings that appear when people nearby search Google for what you do.
Open service arrow_forward
Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
Open service arrow_forward
Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
Open service arrow_forward
Pages built to turn a visit into a call, form or booking.
Open service arrow_forward
Call and form tracking, so you can see which ad or search produced each lead.
Open service arrow_forward
Optional link to your customer system, so signed work flows back into your reports.
Open service arrow_forward
Who we work with
A contract cleaner with a dozen staff who cleans city-centre offices and wants larger floors and longer contracts.
A firm serving media and studio tenants at Salford Quays that wants managing agents to put it on their shortlist.
An owner with food and warehouse customers in Trafford Park who needs hygiene-minded work to be visible online.
A smaller operator in Stockport or Bolton who wins shops and clinics locally and now wants bigger sites.
The local picture
Your market
Manchester's cleaning market follows the way the city commutes. Office staff arrive by Metrolink and train, so most cleaning happens before eight or after six, and buyers care that crews turn up on time and leave nothing out of place.
Spinningfields holds law, finance and professional offices with shared reception areas and high standards. The Northern Quarter has older converted buildings with creative and tech tenants on short leases. Salford Quays has studios, broadcast space and hotel-style lobbies.
In Trafford Park, warehouses and food units need floor scrubbing and hygiene routines more than desk wiping. The universities buy in another way, often through a formal tender. Managing agents look after many sites, so one good reference from a nearby building carries weight.
Your customers
Searches come in two kinds. Contract searches come from someone who wants a weekly or nightly service for a floor, a block or a site, like 'office cleaning contract Manchester'.
One-off searches cover deep cleans, builders' cleans after refurbishment and window work, and they reach a yes faster. We run them as separate campaigns so you can see which earns more. A good lead names the building, the size, the days and the start date.
We do not chase domestic cleaning, cleaning jobs or 'cheap cleaner' searches. Each month you see cost per quote request and cost per signed contract, in pounds, with VAT on its own line.
Our approach
Start with the buildings that pay best for your crew size. We write one landing page for each: city offices, studio and media space, industrial and food units, and education or healthcare sites.
Each page lists the checks buyers usually ask for, such as insurance, vetting and training, but only where you can show proof. Ads point to the matching page with a short quote form.
Your Google Business Profile (the listing on the map) carries your service area and work photos you have permission to use.
We add a phone number we can trace, because facilities managers often ring after reading a reference page, and we log which page they came from.
About the area
City-centre office blocks, media and studio space at Salford Quays, and warehouse and food production units in Trafford Park
Licences you show on your page
No cleaning licence in England; the client shows employer and public liability insurance, vetting, training and any BICSc, CHAS or SafeContractor accreditation. This stays with the client.
Common mistakes
A facilities manager comparing five firms will look for insurance, vetting and accreditation first. If your site hides them, you lose the shortlist before anyone speaks to you. We put the documents and the names of the schemes you hold near the top of each page.
From first form to signed start date can take weeks, with a site walk and a written quote between. A report that only counts this month's signings looks poor. We follow each request through walk, quote and decision so you see where people drop out.
A Salford Quays tenant cares about look and feel. A Trafford Park food unit cares about hygiene routines and records. A single generic page bores both. Separate pages with the right proof and the right photos make each buyer feel you know their building.
How it works
You tell us which sites your crews do well and which contract sizes pay. We build the plan around those, not around every cleaning search.
Offices, studios, industrial units and education sites each get a page with the right proof, photos you own and a short quote form.
You tell us which requests led to a walk round, a quote and a signed start. We link each outcome back to the ad or page that brought it.
Each month we show what each lead type cost and which ones turned into contracts. Budget shifts to the building types that keep closing. SEO takes months, so ads lead at first.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| office cleaning Spinningfields | city-centre contract enquiry |
| commercial cleaners Trafford Park | industrial or food unit contract |
| cleaning company Salford Quays offices | studio or media tenant |
| post construction clean Manchester | one-off job after fit-out |
| school cleaning contractor Stockport | education site contract |
Testimonials from HeyLead clients
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
We'd worked with HeyLead before and knew what they were capable of - so when performance with another agency didn't meet expectations, coming back was an easy decision. The difference was immediate. They rebuilt our entire Google Ads account from scratch, fixed our tracking so we finally had accurate data, and gave us the confidence to scale our spend. What impressed us most was how well they understood our franchise expansion goals - they didn't just manage campaigns, they built a system that supports every new location we open. The leads are consistent, the quality is there, and the relationship is one we genuinely trust.
Robert Niroshan
CEO, Clean Australia Service
FAQs
Answers on proof, contract timing and what we leave to your bid team.
No agency can fairly name itself best for every cleaner. Ask each one to show how it tracks a form through to a signed contract, how it reports in pounds, and how it keeps offices apart from industrial sites. HeyLead is built around those answers.
Most ask for employer and public liability insurance, staff vetting, training records and any scheme such as BICSc, CHAS or SafeContractor. There is no cleaning licence in England. Those documents stay with your firm, and we only put on the page what you can show.
Yes. They are different buyers with different words, so they get different ads, pages and numbers in your report. You can then see if food and warehouse work pays better than office work for your crews.
Paid search can bring quote requests within weeks. SEO usually needs several months and nobody can promise a position. Contracts then take more weeks to close, so judge the first quarter on requests and site walks.
No. Tender and bid writing stays with your team. We make sure buyers can find you, see your proof and ask for a quote, and we can show which enquiries came from search.
No, HeyLead works online and has no Manchester premises to visit. We aim campaigns at the buildings and routes your crews cover. Reports reach you by email each month.