Analytics & Tracking

Landing Page & Form Tracking
See Exactly Where Users Hesitate and Convert.for the UK

Built for UK owner-led businesses competing in British search. We track how visitors use your landing pages and forms: how far they scroll, what they see, which form fields they fill in, and where they quit. Every action is captured with its context, so you know not just who converted, but where people almost did not.

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↑ 2.7×
CRO Insight Quality
40%+
Avg. Form Field Completion
↓ 35%
Form Abandonment After Fixes
110+
Landing Pages Instrumented

Most Landing Page "Analytics" Only Tells You the Surface in the UK

What You Usually Miss

  • Only one "form submit" count, with no view of individual form fields in the UK
  • Scroll depth that does not distinguish between skimmers and readers in the UK
  • No idea which headline, button, or trust signal actually got people to act in the UK
  • Ad tracking tags (UTM) that disappear the moment the form is submitted in the UK
  • No view of rage clicks (angry repeated clicking), hesitation, or form errors in the UK

What We Capture

When someone starts, enters, leaves, or makes an error in each form field. How far they scroll, tied to named sections of the page. How long the top banner, benefits, testimonials, and button stay in view. The full source of the visit, kept through the whole session and passed into your CRM in the UK.

Advanced Tracking Techniques

Form Intelligence

  • Field-Level Events: form_start, field_focus, field_blur, field_error, field_complete, form_submit, form_success, form_abandon in the UK.
  • Context: form_id, form_variant, offer, step (for multi-step), visible headline or offer at the time of interaction in the UK.
  • Validation Errors: We capture which fields errored and how many times so you can fix the real friction in the UK.

Page & Content Engagement

  • Scroll & Visibility: 25/50/75/90/100% scroll with section names. Element visibility with time-in-view thresholds in the UK.
  • Click & Rage: CTA clicks with context, rage clicks on non-interactive elements, dead clicks that indicate confusion in the UK.
  • UTM & Attribution Persistence: First and last touch UTM stored in session + local storage or first-party cookie so the form submission carries the true source even on long sessions in the UK.

Our Landing Page & Form Tracking Process

01

Page & Form Inventory

Catalog every landing page, hero variation, form, and multi-step flow. Note which offers and CTAs are currently in play in the UK.

02

Engagement & Friction Mapping

Decide which sections and fields are worth measuring to improve your conversion rate. Define the actions that show hesitation and the ones that show progress in the UK.

03

Implementation (GTM + Custom)

Add tracking for scrolling, what is in view, and form activity. Build triggers that survive design changes. Keep the ad source through to the form in the UK.

04

CRM & Attribution Handoff

Make sure every qualified form submission arrives in the CRM with full source, campaign, offer, and landing page context in the UK.

05

Validation & Baseline

Watch real traffic. Confirm field events, scroll depth, and UTM persistence are accurate. Establish current completion and drop-off baselines in the UK.

06

Improvement Loop & Documentation

Deliver the event catalog + example explorations. Set up alerts for sudden form or scroll behaviour changes in the UK.

FAQ

Common questions

Answers for businesses in the UK.

How do you track multi-step forms without losing context? expand_more
We add a step parameter and persist form_id + offer across steps. Each step change fires an event with the current step and any fields completed so far. The final success event carries the full path in the UK.
Do you track field-level data or just whether the field was touched? expand_more
We track interactions (focus, blur, error, complete) per field without capturing the actual values entered (to avoid PII). We know which fields cause the most friction and which are usually left blank in the UK.
How do you handle forms loaded dynamically or inside modals/SPAs? expand_more
We use mutation observers or framework-specific hooks (React, Vue, etc.) plus GTM triggers on visible form elements. We also listen for custom success events from the form library when available in the UK.
What scroll and visibility thresholds do you usually use? expand_more
25/50/75/90/100% scroll depth plus element visibility with 1s+ time-in-view for hero, value props, social proof, pricing, and CTA areas. We name the sections so reports are human-readable in the UK.
How do you keep UTM parameters attached to the form submission even after 20 minutes on site? expand_more
We store first-touch and last-touch UTM in sessionStorage + a first-party cookie with reasonable expiry. On form submit we read the stored values and include them in the event payload in the UK.
Can you tell which headline or CTA variant the user saw when they converted? expand_more
Yes. We push experiment or variant context into the dataLayer (or read it from the DOM) and include it on every engagement and conversion event. This powers clean A/B and multivariate analysis in the UK.
How do you track rage clicks or dead clicks that indicate UX problems? expand_more
We listen for rapid repeated clicks on non-interactive elements and clicks on elements that look like buttons but do nothing. These are sent as diagnostic events with element selector and page context in the UK.
Do you track form abandonment with reasons? expand_more
We detect when a user starts a form and leaves without submitting (visibility change, navigation away, or inactivity timeout). We include the last field touched and time spent to help diagnose why they bailed in the UK.
How do you handle forms that use AJAX and never do a full page navigation? expand_more
We listen for the AJAX success callback or a dataLayer push from the site. We also watch the DOM for success messages. The event still carries the full landing page and UTM context in the UK.
Can you feed this level of detail into the CRM? expand_more
Yes. We pass the most useful signals (offer seen, time on page, fields started, scroll depth, experiment variant) as hidden fields or via the CRM integration layer so sales knows the quality and context of the lead in the UK.
What about privacy and consent for all this behavioral tracking? expand_more
We respect your consent framework. Behavioral events that are not strictly necessary are gated behind consent. We document what fires under each consent state and make sure analytics still works for consented users in the UK.
How do you avoid sending too many events and blowing up your GA4 limits? expand_more
We are selective. We batch where possible, use sensible sampling for high-volume diagnostic events, and focus on the 10-15 events per page that actually drive CRO or attribution decisions in the UK.
Can you track on pages we do not control (embedded widgets, third-party landing pages)? expand_more
Limited. If we can add GTM or a small script we can do a lot. If it is a completely black-box third-party page we are usually restricted to thank-you pixels and post-redirect data in the UK.
How do you measure the impact of fixes after we instrument everything? expand_more
We establish clear baselines (completion rate, time to first field, field error rate, scroll-to-CTAs) and then track the same metrics after each design or copy change. We also set up anomaly alerts in the UK.
How long does thorough landing page and form instrumentation take? expand_more
Core forms + scroll + UTM persistence on 5-10 high-value pages: 2-3 weeks. Full site with many variants, multi-step flows, and CRM handoff: 4-6 weeks in the UK.

Ready to know exactly why people almost convert but do not in the UK?

Get a free landing page & form audit. We will show you the friction and the opportunities hiding in your current pages in the UK.

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Marketing from $500 USD a month

Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in the UK.

Starting at

$500 USD per month

Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in the UK.

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What $500 a month covers

  • Pages

    Included

    Pages built around the searches your buyers actually type in the UK.

  • Search and ads

    Included

    Search and ads aimed at people ready to enquire in the UK.

  • Tracking

    Included

    Calls, forms and bookings tagged to the search, ad or page behind them in the UK.

Our team

The same people on the audit and on the work

Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in the UK.

Martin, Founder, strategy and audits in the UK

Martin

Founder, strategy and audits

Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in the UK.

Yoana, Social and app development in the UK

Yoana

Social and app development

Shapes social strategy and builds practical app experiences that turn attention into action in the UK.

Mike, SEO in the UK

Mike

SEO

Owns technical, local and content SEO so the right buyers find you when demand is highest in the UK.

Robert, Paid media in the UK

Robert

Paid media

Plans and manages paid search and social campaigns around qualified leads in the UK.

Elmer, Analytics in the UK

Elmer

Analytics

Connects tracking, attribution and reporting so decisions are based on revenue-quality data in the UK.

Dino, Design in the UK

Dino

Design

Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in the UK.

Certified and experienced

Certified where it matters. Accountable for the outcome in the UK.

Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in the UK.

Google AdsCertified
Google AnalyticsCertified
Google Tag ManagerCertified
Operating since 2010Proven experience