Many Tampines sellers check an agent's CEA registration and transaction record before they call, so your page should make that check easy.
Tampines property agents and small agencies want more HDB sellers, upgraders and buyers, and fewer weeks spent on another round of portal listings. HeyLead runs Google Ads, SEO, Facebook and Instagram ads and landing pages built around flat type, estate and seller intent, and follows each WhatsApp message through to a valuation visit and a signed estate agency agreement. Spend and reporting are in S$. Your CEA registration stays with you and appears on every page.
What we do
SEO, Google Ads, Meta and web design each have their own Tampines city page. Here they are aimed at owners deciding on an agent and buyers ready to view.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Salespersons who specialise in HDB resale and want sellers in the Tampines estates to contact them directly
Agents helping upgraders move from a Tampines flat to an executive condominium or private condominium
Small agency teams that share leads and want one page per estate instead of one page for the island
Agents working with buyers who need a flat near Tampines MRT, good schools or the regional centre
The local picture
Your market
Tampines is one of the largest HDB towns in the east, and its resale market runs on repeat families: long-time owners in Tampines East and West, upgraders looking at Tampines North or Simei, and buyers who want to stay near schools and the regional centre.
Sellers check an agent's profile on PropertyGuru or 99.co, then look up the public register run by CEA, where registration and transaction records are visible. Every registered salesperson works under a licensed estate agent, so the page shows both.
The HDB resale process runs through HDB's own portal, and buyers need an eligibility letter before they can go far. That process is explained by you, not by a portal, and it is where agents earn trust.
Your customers
Seller-intent searches carry the budget: 'sell hdb flat tampines', 'tampines 4 room flat valuation' and 'how much can I sell my flat for', usually with a street or estate attached.
Buyer searches run as a separate campaign with its own page, because a buyer wants viewings and a grant checklist while a seller wants a number and a plan.
We stay out of broad portal searches like 'hdb flat for sale', where PropertyGuru and 99.co outspend any individual agent, and we exclude 'become an agent' searches. A useful lead is a seller with a flat type, a block or street and a timeline.
Reports show messages, valuation visits, signed agency agreements and completed sales by estate, in S$.
Our approach
Each estate gets a seller page, because Tampines West, Tampines East, Simei and Tampines North read differently to an owner: block age, distance to the MRT interchange and nearby schools all change the conversation.
Google Ads bids on seller-intent searches with flat type and estate names, and a short form asks for block, floor and intended timing.
SEO guides explain the resale steps in plain language, from the minimum occupation period to the buyer's eligibility letter, with your CEA registration number in the footer. Facebook and Instagram ads remind page visitors with a short market update you film yourself.
A separate buyer landing page runs on its own budget.
Building stock
A large stock of resale HDB flats built over several decades, plus executive condominiums and private condominiums among the blocks
Listing sites in this market
PropertyGuru, 99.co, HDB resale portal
Licences you show on your page
CEA estate agent licence and salesperson registration. Stays with the client.
Common mistakes
An individual agent cannot out-bid PropertyGuru or 99.co on 'flat for sale Tampines'. Budget spent there buys browsers, not sellers. Seller-intent searches with a flat type and estate reach owners who have not yet picked an agent, at a better cost per useful message.
A seller wants a valuation and a timeline. A buyer wants listings and a grant checklist. One form for both gives sellers a questionnaire they abandon and buyers a call you cannot use. Two pages, two forms and two budgets fix that.
Sellers check your name on the CEA public register and your listings on the portals before they reply. A thin landing page loses the message. Put your registration number, agency name, the estates you work and a plain explanation of how you handle a sale.
How it works
We begin with the blocks and streets where you already have listings or repeat clients, then add estates as your calendar allows.
One page for owners asking what their flat is worth, one for buyers who need viewings and an eligibility check, each with its own number and form.
Your name, CEA registration number, agency name and licence number go on every page, in line with CEA's advertising guidelines, beside a phone number or WhatsApp link.
Monthly reports show messages, valuation visits, signed agency agreements and completed sales by estate, in S$.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| sell hdb flat tampines | A seller at an early stage |
| tampines 4 room flat valuation | A seller wanting a price range |
| property agent simei | An owner choosing an agent |
| upgrade from hdb to condo tampines | An upgrader, usually with higher value |
| hdb resale process for sellers | A seller reading up, a good topic for a guide |
Google Maps
Live Google Map. Tap a region to open its page.
Testimonials from HeyLead clients
HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs. They brought innovations to the table that increased the visibility of the online journeys our prospects and customers were taking.
Paul Liddiatt
Chief Marketing Officer, NewBook
I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
FAQs
Answers for Tampines agents comparing agencies.
The one that reports valuation visits and signed agency agreements, not clicks, and keeps seller and buyer campaigns apart. Ask how it treats the portals you already pay for. HeyLead builds seller and buyer pages by estate and reports in S$.
CEA sets rules for property advertisements, including the salesperson's name and registration number and the agency's name and licence number. Put those on every landing page. HeyLead is the marketing team, so check CEA's current guidelines for exact wording.
Listings there still matter for buyers and for how sellers judge you. They do not replace search ads aimed at sellers. We treat them as a separate line in the report so you can see which source produced signed agreements.
We would run them apart. Flat sellers and condominium buyers search differently, need different pages and respond to a different kind of reply. Separate budgets mean one weak month on one side does not hide a strong one on the other.
Estate pages and resale guides usually take several months to build traction, and we do not promise rankings. Paid search and Facebook and Instagram ads carry the leads in the meantime.
No. Our team works online, so there is no HeyLead office in Tampines to visit. We run campaigns for the estates you cover and report in S$.
Other pages for this city.