A Sembawang landed owner and a Yishun HDB flat owner do not scroll past the same ad, so the North should never share one audience.
Plenty of Woodlands and Yishun households will never search for a chemical wash or a tenancy review, but they scroll Facebook and Instagram every day. HeyLead builds and runs Meta ads for property managers, aircon and pest crews, waterproofing specialists and cleaning companies across the North Region. We shape the offers, show them to the right towns and follow up the leads that come back. Budgets and reports are in S$, and you can start with a free audit by form or WhatsApp.
What we do
Paid social works harder when search, organic pages and landing pages point at the same towns. Each one catches people at a different point in their decision.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Property managers and small managing agents who want more owner and landlord enquiries out of Woodlands and Marsiling
Aircon servicing and pest control crews in Yishun that can turn a WhatsApp message into a booked slot this week
Cleaning companies selling recurring contracts to Sembawang households and small industrial tenants around Senoko
Waterproofing and repair specialists whose before-and-after work gives homeowners a reason to stop scrolling
The local picture
Your market
Meta is a reach tool, and the North Region has plenty of reach to spend. Woodlands and Yishun are among the largest HDB towns on the island, so a loose audience burns budget on households nowhere near your crew's day.
Sembawang looks smaller beside them, yet it mixes HDB blocks near Canberra and Sembawang MRT with older landed streets and the industrial land around Senoko. Those are three different buyers.
Woodlands adds its own mix: the Causeway approach, Woodlands Regional Centre and Woodlands Industrial Park sit close together but draw different crowds. Property ads must stay within CEA rules, and aircon, pest or building claims must be ones an NEA or BCA-registered firm can stand behind.
Any price in an ad should say whether GST at 9% is included.
Your customers
Nobody on Facebook is typing a search, so demand here is created by a well-timed offer. A Yishun family notices a chemical wash slot, a Woodlands landlord sees a tenancy review, a Sembawang homeowner meets a waterproofing before-and-after on the way home.
A good lead is a person in a town you serve who replied on WhatsApp or filled the short form and can be booked for an inspection or a quote.
We do not chase likes, video views or follower counts, and we avoid giveaway contests that fill the inbox with entrants from across the island. Reports show leads, booked visits and cost per booked job by town, in S$.
Our approach
Each campaign carries one offer: a chemical wash slot, a pest inspection, a tenancy check, a waterproofing site visit.
We build several audiences (the groups of people who see the ads): a tight area around Woodlands, another around Yishun, past visitors to your landing page, and your own customer list where consent allows.
Ads for new customers and follow-up ads for past visitors run as separate campaigns so the numbers stay readable. Instant lead forms are tested against click-to-WhatsApp and against a landing page, and we keep whichever produces more booked visits, not more submissions.
New images and video go in regularly so the same household does not watch the same clip for weeks. Before spend goes live, we agree who replies and how fast.
About the area
Large HDB towns, some private, industrial pockets
Licences you show on your page
CEA; NEA, BCA as relevant
Common mistakes
An area drawn around Woodlands quietly includes people near Admiralty and Sembawang. If your crew cannot reach them by the end of the day, the leads go cold and the cost per booked job climbs. We build audiences town by town and widen them only when you confirm coverage.
Meta leads go stale fast. A form filled at nine at night in a Yishun flat is forgotten by lunchtime if nobody messages back. We agree who replies and what the WhatsApp message says before spend goes live, and we judge a lead by whether it turns into a visit or a quote.
Discount banners and product carousels tell a Woodlands landlord nothing. A service offer needs a job, a town and a next step. We build the ads around the inspection, the quote or the tenancy check, using real work your firm is happy to show.
How it works
Pick a single offer, such as a pest inspection or a tenancy check, and the towns you can staff this month. Woodlands and Yishun usually come first, with Sembawang added once a crew can reach it.
We set up a town audience for each area, a follow-up group of past site visitors, and your customer list where consent allows. Then we make two or three versions of the ad for each offer, so there is something to compare within the first fortnight.
Before the first ad runs, someone owns the WhatsApp inbox and the form alerts. We test the lead form, the WhatsApp route and the landing page, and check that every lead reaches the right person.
Each week we compare cost per booked visit by town and offer, cut what is not producing, and swap in fresh ads before an audience tires of them. You get a plain report in S$.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| facebook ads agency North | An owner hiring paid social help for a service firm, not a shop |
| best meta ads agency in North | An owner comparing agencies on how they work and what they report |
| instagram ads agency North | Firms with visual work such as cleaning or waterproofing results |
| North facebook ads | A broad search that needs area pages to turn into calls |
| Yishun facebook ads for aircon servicing | Town-level trade search where audience and offer are easy to match |
Niches
Google Maps
Live Google Map. Tap a region to open its page.
Testimonials from HeyLead clients
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
FAQs
Practical answers for North Region owners weighing a Meta ads agency, with fit and reporting standing in for badges.
Be wary of anyone who names themselves the best. Look for an agency that splits Woodlands, Yishun and Sembawang into separate audiences, builds service offers instead of shop banners, and reports booked jobs in S$. HeyLead runs Meta that way, and we will show you the account structure in the free audit.
Service firms are our focus: property managers, aircon and pest crews, waterproofing and cleaning companies. The goal is a booked visit or a quote, so the route looks more like a WhatsApp conversation than a shopping cart. Online shops are a different job.
Yes, when the offer is easy to picture, such as a servicing slot or a before-and-after clip. Both platforms sit in the same Meta account, so we can test where your customers respond and move the budget there.
Google Ads catches people already searching, such as someone with a leaking ceiling in Yishun. Meta reaches people before they search and brings back visitors who did not enquire. Many firms start with search for urgent work and add Meta for planned jobs like servicing and contracts.
Use the free audit form or WhatsApp. Bring your offer, the towns you can cover and how quickly someone can reply to a lead. We also need access to your Facebook page and any past ad account. We will come back with a plan quoted in S$ and say whether GST is included.
No. HeyLead is an online team, so there is no North Region office to show. Location targeting follows the towns you serve, and the ad names your business.