Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Australia.
Retail and Local Services
More Shoppers Through the Door in Australia.
More Community Reach.
Built for Australian owner-led businesses competing in AU search. Thrift shoppers chase discovery: new stock, fair prices and a store that feels worth the trip. Marketing should create that sense of fresh finds without overhyping.
We help thrift and resale stores drive foot traffic with Australian local search, donation messaging and content that shows what just came in.
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Trusted by thrift stores to turn local demand into booked work Serving Sydney, Melbourne, Brisbane, Perth, Adelaide and Gold Coast across NSW, VIC, QLD, WA and SA.
Who This Is For
For thrift, resale and nonprofit shops that need more regular shoppers and donors in Australia. Thrift Stores demand shows up on Google.com.au as "thrift store near me" and "donation drop off near me". We build marketing around suburb and state pages across Sydney, Melbourne, Brisbane, Perth and regional Australia, suburb plus trade. Thrift Stores buyers book through an Australian number and a short form. Proof that converts here is Google reviews, ABN, and licence details on the page. Slow replies lose the job to Hipages, Oneflare, and Google Business Profile. Reporting is in A$ (AUD); GST at 10% belongs in the unit economics.
check_circle Thrift Stores operators covering Sydney, Melbourne, Brisbane, Perth and regional Australia
check_circle Teams that need "thrift store near me" and "donation drop off near me" on Google.com.au
check_circle Businesses booking through an Australian number and a short form, not a shared directory
check_circle Owners who want proof via Google reviews, ABN, and licence details on the page
Who buys, and what they search
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Who you are marketing to
- personBargain hunters and regular treasure seekers in Australia
- personStudents and first-time renters furnishing a place in Australia
- personResellers and vintage collectors looking for finds in Australia
- personHouseholds clearing out and looking for a drop-off point in Australia
- personVolunteers and community members who support the cause in Australia
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What buyers search for
searchthrift store near mesearchdonation drop off near mesearchfurniture thrift storesearchthrift store open todaysearchvintage clothing store near me
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Ready to book
- boltA call asks what donations the store accepts and when in Australia
- boltSomeone asks about furniture pickup in Australia
- boltA visitor follows the store's posts about new arrivals in Australia
- boltA person asks about half-price days or sales in Australia
What drives their decision
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Fresh stock and a sense of finding something new in Australia
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Fair prices and clean, well-organised racks in Australia
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Easy donation drop-off with clear hours and what you accept in Australia
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A store with a clear cause or community role in Australia
How we capture intent
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Map listing in Australia
Your Google Business Profile (the listing that shows on the map) with hours, donation rules and photos, so shoppers and donors find the right door in Australia. Campaigns follow Google.com.au and how local buyers actually enquire.
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New arrivals posts in Australia
Regular posts showing real new stock and sale days, so shoppers have a reason to come back in Australia.
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Donation info page in Australia
A page that explains what you accept, what you cannot take and when drop-off is open in Australia.
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Community content in Australia
Local stories and events that show what the store supports, which builds loyalty without heavy ad spend in Australia.
my_locationmarketing geo for thrift stores covers Sydney, Melbourne, Brisbane, Perth and regional Australia with suburb and state pages.
Our Thrift Stores Marketing Approach
01
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Thrift Stores demand on Google.com.au
Thrift Stores shows up as "thrift store near me" and "donation drop off near me" on Google.com.au. We capture suburb and state pages across Sydney, Melbourne, Brisbane, Perth and regional Australia, suburb plus trade.
02
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Leads that can book via an Australian number and a short form
We filter tyre-kickers and job-seekers. The booking path is an Australian number and a short form. Proof that converts is Google reviews, ABN, and licence details on the page, not a shared directory lead.
03
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Local proof, not a price race
Messaging names coverage, Google reviews, ABN, and licence details on the page, and response time. Slow replies lose thrift stores jobs to Hipages, Oneflare, and Google Business Profile in Australia.
04
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From click to booked work
Quote, follow-up and repeat work run through an Australian number and a short form. Reporting is in A$ (AUD); GST at 10% belongs in the job maths.
05
insights
Attribution under Australian Privacy Act rules on lead forms
Every thrift stores enquiry keeps source, campaign and page. Australian Privacy Act rules on lead forms is in the tag plan.
Thrift Stores marketing services
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SEO for Thrift Stores in Australia
Help nearby customers find you on Google before they call a competitor in Australia
- checkService and location pages built around searches like "thrift store near me" in Australia
- checkClear answers to questions people ask when comparing options like "donation drop off near me" in Australia
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, enquire or book in Australia
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SEM for Thrift Stores in Australia
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in Australia
- checkGoogle Ads campaigns for "thrift store near me" and similar high-intent searches in Australia
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks in Australia
- checkLanding pages that match the ad and lead to calls or bookings in Australia
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Meta Ads for Thrift Stores in Australia
Reach the right local audience on Facebook and Instagram with proof-led ads in Australia
- checkLocation and interest targeting matched to how thrift stores customers decide in Australia
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now in Australia
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages in Australia
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Web Design for Thrift Stores in Australia
Pages that make it easy to understand the offer and take the next step in Australia
- checkPages built for searches like "furniture thrift store" and for quote or booking requests in Australia
- checkReviews, credentials and the areas you serve visible before anyone scrolls in Australia
- checkForms, tap-to-call buttons and booking steps tested on phones in Australia
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Analytics for Thrift Stores in Australia
See which channels bring real enquiries and new customers in Australia
- checkCall, form and chat tracking by campaign and landing page in Australia
- checkReporting tied to qualified leads and new customers, not vanity clicks in Australia
- checkDashboards your team can use to decide where to spend more or cut back in Australia
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CRM Integration for Thrift Stores in Australia
Get every enquiry into your CRM (customer tracking system) fast, with its source recorded in Australia
- checkEnquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person in Australia
- checkSource tags so every sale traces back to the marketing that brought it in Australia
- checkAutomatic follow-up steps so new enquiries get a fast reply and more turn into sales in Australia
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AI Optimisation for Thrift Stores in Australia
Make your business easier for AI search tools to understand and recommend in Australia
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately in Australia
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews in Australia
- checkMonitoring how AI surfaces your brand for searches like "thrift store near me" in Australia
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in Australia.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in Australia.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in Australia.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in Australia.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in Australia.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in Australia.
Certified and experienced
Certified where it matters. Accountable for the outcome in Australia.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in Australia.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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Qualified thrift stores enquiries from "thrift store near me" on Google.com.au
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Less spend lost to Hipages, Oneflare, and Google Business Profile in Australia
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Faster replies on an Australian number and a short form
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A clear view of which channel booked the work
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More local visits from people hunting for new stock in Australia
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Clearer donation and drop-off communication in Australia
This is thrift stores marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume in Australia.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning in Australia.
Budgets and reporting in A$ (AUD). GST at 10% belongs in the unit economics.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
starstarstarstarstar
format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
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format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
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format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
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format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about thrift stores marketing? We have got honest answers in Australia.
Most thrift stores enquiries are time-wasters. Can you fix the quality?
Quality is targeting and message match. On Google.com.au we split "thrift store near me" from cheap research. The filter is an Australian number and a short form plus Google reviews, ABN, and licence details on the page, not another form field.
How quickly will Thrift Stores see results?
Paid can produce qualified enquiries in weeks. SEO on Google.com.au compounds.
Do we have to sign a long contract?
No. It is month to month, with no commitment, and free to cancel with 1 month's notice. Most clients stay because "thrift store near me" and booking via an Australian number and a short form perform.
How do you report on what is working?
Reporting is enquiries and booked work, tied to Google.com.au and suburb and state pages. Every lead has a source. Australian Privacy Act rules on lead forms is in the measurement plan.
How do you market stock that changes every day in Australia?
We promote what stays constant: the categories, the weekly or daily restock rhythm, the sale days and the feeling that a visit turns up something new. Single items sell too fast to advertise one by one. Photos of fresh racks and featured corners show the hunt without promising a particular piece in Australia. Campaigns follow Google.com.au and how local buyers actually enquire.
Can donation marketing really help sales in Australia?
Yes. Better donations mean better stock, and better stock brings shoppers back more often. Clear drop-off hours, a plain list of what you accept and an easy furniture pickup request all raise the quality and volume of what arrives. We treat donors as a customer group, not an afterthought in Australia.
Do thrift stores need paid ads in Australia?
Not always. Map visibility, a good donation page and social posts usually come first. Paid ads earn their place at openings, during big sale weeks, for furniture pickups and in slow stretches when you want more people through the door in Australia.
How do we handle shoppers who compare us with online resale apps in Australia?
Lean into what an app cannot give: trying things on, finding the unexpected and taking furniture home the same day. Local stores also win on price for everyday items and on supporting a cause when that is true. We write that into pages and posts without running down anyone else in Australia.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in Australia.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in Australia.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in Australia.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in Australia.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in Australia.
Let's Bring More Finders and Donors In Australia
If you run a thrift store and want more local traffic and awareness, let us talk in Australia.