Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Australia.
Retail and Local Services
More Grooming Bookings in Australia.
More Returning Pet Owners.
Built for Australian owner-led businesses competing in AU search. Pet owners choose groomers based on care, handling, reviews and how easy booking feels. One bad online experience and they stay with the last place they trusted.
We help pet groomers fill appointment books with Australian local SEO, breed and service pages, and booking flows that reduce no-shows.
handshake verified star
Trusted by pet groomers to turn local demand into booked work Serving Sydney, Melbourne, Brisbane, Perth, Adelaide and Gold Coast across NSW, VIC, QLD, WA and SA.
Who This Is For
For salon and mobile groomers who want steadier calendars and better-fit clients in Australia. Pet Groomers demand shows up on Google.com.au as "dog groomer near me" and "mobile dog grooming". We build marketing around suburb and state pages across Sydney, Melbourne, Brisbane, Perth and regional Australia, suburb plus trade. Pet Groomers buyers book through an Australian number and a short form. Proof that converts here is Google reviews, ABN, and licence details on the page. Slow replies lose the job to Hipages, Oneflare, and Google Business Profile. Reporting is in A$ (AUD); GST at 10% belongs in the unit economics.
check_circle Pet Groomers operators covering Sydney, Melbourne, Brisbane, Perth and regional Australia
check_circle Teams that need "dog groomer near me" and "mobile dog grooming" on Google.com.au
check_circle Businesses booking through an Australian number and a short form, not a shared directory
check_circle Owners who want proof via Google reviews, ABN, and licence details on the page
Who buys, and what they search
groups
Who you are marketing to
- personDog owners who need regular grooming for coats and nails in Australia
- personOwners of cats or breeds with complex coats in Australia
- personBusy owners who want mobile grooming at home in Australia
- personOwners of anxious or older pets who need gentle handling in Australia
- personNew pet owners looking for their first groomer in Australia
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What buyers search for
searchdog groomer near mesearchmobile dog groomingsearchcat grooming near mesearchpuppy first groomsearchdog grooming appointment
bolt
Ready to book
- boltThe owner gives a breed, size and coat type in Australia
- boltThe person asks about anxious, senior or special-needs pets in Australia
- boltA call asks for the next open appointment in Australia
- boltThe owner asks about regular visits or a package in Australia
What drives their decision
check_circle
Reviews and photos that show calm, careful handling in Australia
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Clear information on breeds, coat types and vaccine requirements in Australia
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Simple online or phone booking with reminders in Australia
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Clean premises, or a clean and well-equipped mobile van in Australia
How we capture intent
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Map and Australian local search
Your Google Business Profile (the listing that shows on the map) with photos of happy, groomed pets and up-to-date hours and services in Australia.
search
Breed and service pages in Australia
Pages on the breeds and coat types you handle, plus nail trims, de-shedding and puppy first groom in Australia.
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Reviews on handling in Australia
A way to ask happy owners for reviews that mention gentle handling and safety in Australia.
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Easy booking and reminders in Australia
Online or phone booking with reminders, which cuts no-shows and helps clients rebook in Australia.
my_locationmarketing geo for pet groomers covers Sydney, Melbourne, Brisbane, Perth and regional Australia with suburb and state pages.
Our Pet Groomers Marketing Approach
01
flight_takeoff
Pet Groomers demand on Google.com.au
Pet Groomers shows up as "dog groomer near me" and "mobile dog grooming" on Google.com.au. We capture suburb and state pages across Sydney, Melbourne, Brisbane, Perth and regional Australia, suburb plus trade.
02
filter_alt
Leads that can book via an Australian number and a short form
We filter tyre-kickers and job-seekers. The booking path is an Australian number and a short form. Proof that converts is Google reviews, ABN, and licence details on the page, not a shared directory lead.
03
auto_awesome
Local proof, not a price race
Messaging names coverage, Google reviews, ABN, and licence details on the page, and response time. Slow replies lose pet groomers jobs to Hipages, Oneflare, and Google Business Profile in Australia.
04
event
From click to booked work
Quote, follow-up and repeat work run through an Australian number and a short form. Reporting is in A$ (AUD); GST at 10% belongs in the job maths.
05
insights
Attribution under Australian Privacy Act rules on lead forms
Every pet groomers enquiry keeps source, campaign and page. Australian Privacy Act rules on lead forms is in the tag plan.
Pet Groomers marketing services
search
SEO for Pet Groomers in Australia
Help nearby customers find you on Google before they call a competitor in Australia
- checkService and location pages built around searches like "dog groomer near me" in Australia
- checkClear answers to questions people ask when comparing options like "mobile dog grooming" in Australia
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, enquire or book in Australia
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SEM for Pet Groomers in Australia
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in Australia
- checkGoogle Ads campaigns for "dog groomer near me" and similar high-intent searches in Australia
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks in Australia
- checkLanding pages that match the ad and lead to calls or bookings in Australia
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Meta Ads for Pet Groomers in Australia
Reach the right local audience on Facebook and Instagram with proof-led ads in Australia
- checkLocation and interest targeting matched to how pet groomers customers decide in Australia
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now in Australia
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages in Australia
web
Web Design for Pet Groomers in Australia
Pages that make it easy to understand the offer and take the next step in Australia
- checkPages built for searches like "cat grooming near me" and for quote or booking requests in Australia
- checkReviews, credentials and the areas you serve visible before anyone scrolls in Australia
- checkForms, tap-to-call buttons and booking steps tested on phones in Australia
monitoring
Analytics for Pet Groomers in Australia
See which channels bring real enquiries and new customers in Australia
- checkCall, form and chat tracking by campaign and landing page in Australia
- checkReporting tied to qualified leads and new customers, not vanity clicks in Australia
- checkDashboards your team can use to decide where to spend more or cut back in Australia
handshake
CRM Integration for Pet Groomers in Australia
Get every enquiry into your CRM (customer tracking system) fast, with its source recorded in Australia
- checkEnquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person in Australia
- checkSource tags so every sale traces back to the marketing that brought it in Australia
- checkAutomatic follow-up steps so new enquiries get a fast reply and more turn into sales in Australia
psychology
AI Optimisation for Pet Groomers in Australia
Make your business easier for AI search tools to understand and recommend in Australia
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately in Australia
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews in Australia
- checkMonitoring how AI surfaces your brand for searches like "dog groomer near me" in Australia
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in Australia.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in Australia.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in Australia.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in Australia.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in Australia.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in Australia.
Certified and experienced
Certified where it matters. Accountable for the outcome in Australia.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in Australia.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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Qualified pet groomers enquiries from "dog groomer near me" on Google.com.au
check
Less spend lost to Hipages, Oneflare, and Google Business Profile in Australia
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Faster replies on an Australian number and a short form
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A clear view of which channel booked the work
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More first-time grooming appointments in Australia
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Stronger rebooking and package uptake in Australia
This is pet groomers marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume in Australia.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning in Australia.
Budgets and reporting in A$ (AUD). GST at 10% belongs in the unit economics.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
starstarstarstarstar
format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
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format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
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format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
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format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
person
Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about pet groomers marketing? We have got honest answers in Australia.
Most pet groomers enquiries are time-wasters. Can you fix the quality?
Quality is targeting and message match. On Google.com.au we split "dog groomer near me" from cheap research. The filter is an Australian number and a short form plus Google reviews, ABN, and licence details on the page, not another form field.
How quickly will Pet Groomers see results?
Paid can produce qualified enquiries in weeks. SEO on Google.com.au compounds.
Do we have to sign a long contract?
No. It is month to month, with no commitment, and free to cancel with 1 month's notice. Most clients stay because "dog groomer near me" and booking via an Australian number and a short form perform.
How do you report on what is working?
Reporting is enquiries and booked work, tied to Google.com.au and suburb and state pages. Every lead has a source. Australian Privacy Act rules on lead forms is in the measurement plan.
Can you market mobile grooming separately from the salon in Australia?
Yes. A mobile van sells convenience and a calmer setting, and its customers care about service area, parking and arrival windows. A salon sells location and a lively, full schedule. We build separate pages, ads and booking paths so each message is clear and neither one confuses the other in Australia. Campaigns follow Google.com.au and how local buyers actually enquire.
How do you help reduce no-shows in Australia?
Marketing can support policies you already have: clear deposit or cancellation wording, reminder messages and an easy way to rebook before leaving. We make those policies visible during booking so they are no surprise. Whether to charge a deposit and how much is your decision in Australia.
Do breed-specific pages help groomers in Australia?
Often, for breeds people search by name, such as doodles, poodles, double-coated dogs and terriers. Each page should say how you handle that coat, how often it needs grooming and what the first visit involves. Thin pages that only swap the breed name do not help in Australia.
What trust signals matter most to pet owners in Australia?
Calm handling, clean premises or a clean van, recent reviews that mention nervous pets, real photos of dogs and cats after a groom and clear policies on vaccines and matting. Owners hand over a family member, so evidence of gentle, careful work counts for more than a slogan in Australia.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in Australia.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in Australia.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in Australia.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in Australia.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in Australia.
Let's Fill More Grooming Appointments in Australia
If you run a pet grooming business and want more quality bookings, let us talk in Australia.