Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
SEM for Conveyancing
Google Ads for Conveyancing in Australia
The search that matters most to a conveyancer happens in a few hours. A contract has arrived, the agent has asked who will act, and the client opens a phone. Google Ads puts your practice on that search. We build campaigns around the transactions you want, keep claims inside your rules and set up fast quote handling.
For conveyancing practices that want buyers and sellers requesting quotes the day a contract appears, with campaigns by matter type and reporting down to signed instructions.
What paid search means for a conveyancer
Context from how your customers search, compare and book.
Conveyancing demand is short and sharp. The window between an accepted offer and the choice of a practice can be a day or two. Paid search lets you be there during it. The cost is that many practices and online services bid on the same words, so careless campaigns burn money fast.
Price comparison fills the searches. Phrases like conveyancing fees or cheap conveyancing draw people who will call five firms for a number. Ads that explain what a fixed fee covers, and landing pages with a short quote form, bring in people who value clarity over the lowest figure.
Matter type should drive structure. A buyer with an auction win, a seller with a signed listing, an owner doing both and a purchaser of a new apartment have different needs. Each deserves its own ads, its own words and a page that talks to them.
Speed after the click decides the result. A person who asks for a quote at nine at night will often instruct whoever replies first the next morning. Alerts, text confirmations and a clear promise about when you will call back protect your ad spend, and they cost very little to set up.
Who these ads are for
groups Customer segments
- person Buyers with an accepted offer or an auction win and a settlement date approaching
- person Sellers who have just signed with an agent and need a contract prepared
- person Owners selling one property and buying another on linked dates
- person Buyers of new apartments or shared-ownership units who need a practice that knows the documents
psychology What drives their decision
- check_circle Clear fee information and what is included
- check_circle A fast, human reply
- check_circle Experience with their kind of transaction
- check_circle Reviews that mention calm, regular updates
How we deliver SEM
A clear, repeatable process built around how conveyancing customers search and decide.
1
Capacity and goals
We agree the matter types you want, your service area, the hours when someone answers and how many new matters you can take each week. We also record any ads or phrases your rules forbid so the campaign starts inside the lines.
2
Campaigns by matter type
We build separate groups for purchase, sale, linked sale and purchase, off-the-plan and investor matters. Each has its own words, ads and landing page, so a seller never lands on a first-home buyer page and a buyer never has to look for the right form.
3
Quote-led landing pages
Each page explains the service in plain words, says what a fee typically covers and offers a short quote form. The form asks for the matter type, property type and settlement date. Phone buttons are large and tap to call.
4
Negative words and compliance review
We block searches for jobs, courses, templates, do-it-yourself guides and legal advice outside your area. Ads promise service, not outcomes. Every ad and every landing page goes to you for approval before it runs, and nothing is changed afterwards without your say.
5
Response routine and weekly review
We set up alerts, a confirming text and a call-back routine for evenings and weekends. Each week we read search terms and results, move budget toward matters that instruct and send a short monthly note.
query_stats
What Conveyancing SEM includes
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in Australia
- check_circle Campaigns by matter type
- check_circle Negative lists and ad review
- check_circle Quote pages and short forms
- check_circle Alerts and text confirmations
- check_circle Weekly checks and monthly report
What you can expect
- verified Ads reach clients on the day a contract appears
- verified Buyers, sellers and linked transactions each get a fitting message
- verified Price shoppers see what a fee covers before they call
- verified Rules on legal advertising are respected, with your sign-off
- verified Fast alerts help you reply before another practice does
- verified Reports show cost per quote and per signed instruction
Deliverables you receive
inventory_2 Separate campaigns for purchase, sale, linked transactions, off-the-plan and investor matters
inventory_2 Keyword lists built around quote and instruction searches, with long negative lists for do-it-yourself seekers
inventory_2 Ads written for review, claiming service and clarity rather than results
inventory_2 Quote landing pages with a short form, tap-to-call buttons and fee explanation as you approve it
inventory_2 Call tracking, instant alerts and an automatic text confirming receipt
inventory_2 Reporting from click to quote to signed instruction
Technical approach
The mechanics behind SEM for conveyancing, explained plainly.
Search term discipline
Legal words attract students, jobs seekers and people wanting free templates. We review real search terms often, add negatives and pull back words that produce calls without instructions. The aim is a budget spent on people with a contract in hand.
Evening and weekend coverage
Many requests arrive after office hours. We schedule ads for the times you respond, and the form promises a specific call-back window. An automatic text confirms that the request arrived, so the client is less likely to ring a second practice.
Conversion events tied to matters
We count calls of a minimum length, form submissions and, once you report them, quotes sent and matters opened. This lets the account learn from instructions rather than only from clicks, and lets you see the true cost of a new client.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to enquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
What to expect from Google Ads
Paid search can bring requests quickly, but the first weeks are for finding which searches and pages suit your practice.
Days 1 to 14
Campaigns are built and approved by you, tracking is tested with real calls and forms, and ads go live on a careful budget. We read search terms daily and block odd ones as they show up.
Weeks 3 to 8
We shift spend toward the matter types and areas that produce instructions, and rework pages and forms based on what clients do. Response times are reviewed with you.
Months 3 to 6 and beyond
With quotes and instructions tied to searches, we plan around the property market's busy and quiet periods and your own staffing. We do not promise lead numbers, instructions or returns, since those depend on the market.
Other Conveyancing marketing services
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Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓Frequently Asked Questions
What does Google Ads cost for a conveyancing practice? expand_more
Budgets depend on your area and competition. We start with an amount that suits your capacity and review it against instructions each month. You pay the platform directly for clicks, and our fee is quoted separately.
Which searches should a conveyancing practice target? expand_more
Local, intent-rich ones such as conveyancer near me, conveyancing quote for a purchase and conveyancing for a sale. We avoid broad legal words that draw students and do-it-yourself seekers, and we check real searches weekly.
Can ads for conveyancing show our fees? expand_more
If you choose. Many practices show what a fixed fee covers and invite a quote rather than printing a number. Anything shown should be accurate, current and approved by you.
How do we avoid paying for price shoppers? expand_more
By explaining the service in the ad, using a quote form that asks for property details, and blocking words like cheap or free. Some price shoppers will still click, but fewer of them reach the form.
How quickly should we respond to a conveyancing request? expand_more
Within minutes in office hours, and first thing the next morning for evening requests. A buyer with a settlement date often instructs whoever gives clear next steps first. Alerts and text replies help.
Can we run ads for sellers separately from buyers? expand_more
Yes, and we recommend it. A seller wants a contract prepared quickly, while a buyer wants documents reviewed and searches done. Each group gets its own ads, pages and form so the message fits.
How do we know conveyancing ads lead to instructions? expand_more
We tag calls and forms by ad and search. As you mark which became quotes and instructions, reports show cost per signed matter, not just per click.
Ready to get more from Conveyancing SEM?
Get a free audit and we will show you where you are losing enquiries today.
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