Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Demolition quotes take weeks to decide and hang on permits, surveys and a builder's calendar. Without a proper customer record system, those threads live in inboxes and notebooks. Integration puts every request, photo and quote on one record with its source, and reminds your team to chase before another firm does.
For demolition and strip-out companies that want each lead recorded with site details, permit status and next step, so long quotes are not forgotten.
Context from how your customers search, compare and book.
A demolition request often comes with baggage: photos of a shed, a slab or a gutted kitchen, a survey that may or may not exist, and a builder who wants a start date. The record has to hold all of it, plus what is still missing before a quote can be fixed.
Quotes are revised. An owner changes the scope, a certifier adds a condition, a survey finds something hazardous. Keeping each version against one record prevents the quiet disaster of two numbers circulating for the same job. It also shows what changed since the last conversation, who asked for the change and whether the client has seen the revised figure.
The wait is the danger. A developer who said yes in principle can take a month to confirm, and by then a competitor has called twice. A routine that nudges you at sensible intervals, with the permit status in view, keeps you present without pestering anyone, and it gives the estimator a reason to ring that the client actually welcomes.
Results should flow back. When a job is accepted, lost or paused, that outcome can be sent to reporting and advertising accounts. You then learn which campaigns bring slab-clearing work that actually starts, not just calls that sound promising. Over several months that history is far more useful than any click report, because it reflects real machine days and real invoices.
A clear, repeatable process built around how demolition customers search and decide.
We list the stages jobs pass through: request, photos received, assessment, quote, permit pending, accepted, scheduled, in progress and closed out. Each stage gets a clear owner, so no demolition job sits in a column that no one watches.
Website forms with photo upload, tracked calls, missed-call texts and email requests all create records. Fields include address, property type, scope, survey status, who owns the site and who is paying. Duplicate rules keep a developer from appearing under five names.
Reminders are timed for long decisions: a first reply within hours, a check after the assessment, then gentle prompts every couple of weeks. Messages use your wording. A job near a builder's start date moves to the top of the estimator's list.
Surveys, permits, insurance certificates and adjoining owner notices are logged against the record as received or outstanding. The estimator sees at once what is blocking a quote, and the client sees a short, polite request for the missing item.
Won, lost and paused marks flow back with reasons, such as price, timing, permit refused or scope changed. Where your ad accounts allow it, accepted jobs are sent as results, so campaigns learn from signed work rather than from clicks.
Get every enquiry into your CRM (customer tracking system) fast, with its source recorded in Australia
The mechanics behind CRM Integration for demolition, explained plainly.
Many demolition firms use estimating software, a job scheduler or accounting package. We connect what allows it and leave the rest alone. Costing sheets, machine bookings and waste dockets stay in their own tools, and nothing is moved without agreement.
Surveys and permits are stored as links to your own folders, not copied around by email. Large photo files are compressed on upload, and each document shows its date received, so you can tell at a glance whether a survey is current.
Site addresses, owner names and photos are personal data under local rules. Staff see only what their role needs, exports stay open to you and we log who changed a quote. Nothing is shared outside your firm without your approval.
Demolition CRM integration is scoped to the system you already use, or a simple one if you have none. We quote it after a short look at how leads reach you today.
What's included
Every lead from forms, calls and ads lands in one place with its source, and goes to the right person.
Fast first replies and follow-up steps, so fewer leads go quiet.
Booked and lost outcomes tagged, so reports and ad accounts learn which leads were real.
The cost depends on your current tools and how many steps you want automated. Talk to us for a fit.
The first job is getting current quotes into one place. The benefit builds as follow-up habits settle in.
Stages are agreed, forms and phones connected, and open quotes moved across. New requests create records and alert the estimator. Your team learns where permits, surveys and photos are recorded, and who owns each stage.
Reminders are tuned to how your clients actually decide. Stuck quotes are visible, and you can see which are waiting on documents, which are waiting on a permit and which are simply waiting on the client.
A history of won and lost jobs builds up, with reasons. Marketing can be compared to real demolition starts. Some clients will still vanish, but you will see how many and when.
Our team
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
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