Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Australia.
Home Services and Trades
Outdoor Living in Australia.
Built to Last.
Quotes That Close.
Built for Australian owner-led businesses competing in AU search. A deck is a big outdoor project, so owners want a builder who can explain footings, permits and wood choices before they sign. We help you be the deck builder they call, not the lowest number on a shared form.
We build the ads, website and call tracking that bring you deck design consults and build quotes from homeowners investing in outdoor living, not people comparing DIY kit prices in Australia.
handshake verified star
Trusted by decking businesses to turn local demand into booked work Serving Sydney, Melbourne, Brisbane, Perth, Adelaide and Gold Coast across NSW, VIC, QLD, WA and SA.
Who This Is For
Our decking marketing is for builders who win on engineering, a clean handover and code-compliant footings, not on the cheapest price per square foot in Australia. Campaigns follow Google.com.au and how local buyers actually enquire. Decking demand shows up on Google.com.au as "deck builder near me" and "composite decking installation quote". We build marketing around suburb and state pages across Sydney, Melbourne, Brisbane, Perth and regional Australia, suburb plus trade. Decking buyers book through an Australian number and a short form. Proof that converts here is Google reviews, ABN, and licence details on the page. Slow replies lose the job to Hipages, Oneflare, and Google Business Profile. Reporting is in A$ (AUD); GST at 10% belongs in the unit economics.
check_circle Decking operators covering Sydney, Melbourne, Brisbane, Perth and regional Australia
check_circle Teams that need "deck builder near me" and "composite decking installation quote" on Google.com.au
check_circle Businesses booking through an Australian number and a short form, not a shared directory
check_circle Owners who want proof via Google reviews, ABN, and licence details on the page
Who buys, and what they search
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Who you are marketing to
- personHomeowners upgrading backyard entertaining in Australia
- personPool owners needing compliant surround decks in Australia
- personHospitality venues expanding outdoor seating in Australia
- personRenovators tying decks to indoor outdoor flow in Australia
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What buyers search for
searchdeck builder near mesearchcomposite decking installation quotesearchpool deck buildersearchpergola and deck packagesearchoutdoor decking cost per square foot
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Ready to book
- boltConsult forms with yard photos and approximate size in Australia
- boltLeads mentioning permit or building approval in Australia
- boltCommercial forms with seating capacity needs in Australia
- boltReturn visits to material comparison and gallery pages in Australia
What drives their decision
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Portfolio of similar scale and materials in Australia
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Permit and footing process explained clearly in Australia
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Warranty on structure and hardware in Australia
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Reviews on timeline, site cleanliness and finish detail in Australia
How we capture intent
search
Material and project SEO in Australia
Composite, hardwood, pool and commercial deck pages with suburb galleries in Australia.
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Consult-intent paid search in Australia
Campaigns for deck builder near me with photo-upload consult forms in Australia.
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Outdoor proof locally in Australia
GBP project photos and reviews on structural quality and communication.
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Consult response speed in Australia
Fast scheduling and deposit links for spring install slots in Australia.
my_locationmarketing geo for decking covers Sydney, Melbourne, Brisbane, Perth and regional Australia with suburb and state pages.
Our Decking Marketing Approach
01
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Decking demand on Google.com.au
Decking shows up as "deck builder near me" and "composite decking installation quote" on Google.com.au. We capture suburb and state pages across Sydney, Melbourne, Brisbane, Perth and regional Australia, suburb plus trade.
02
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Leads that can book via an Australian number and a short form
We filter tyre-kickers and job-seekers. The booking path is an Australian number and a short form. Proof that converts is Google reviews, ABN, and licence details on the page, not a shared directory lead.
03
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Local proof, not a price race
Messaging names coverage, Google reviews, ABN, and licence details on the page, and response time. Slow replies lose decking jobs to Hipages, Oneflare, and Google Business Profile in Australia.
04
event
From click to booked work
Quote, follow-up and repeat work run through an Australian number and a short form. Reporting is in A$ (AUD); GST at 10% belongs in the job maths.
05
insights
Attribution under Australian Privacy Act rules on lead forms
Every decking enquiry keeps source, campaign and page. Australian Privacy Act rules on lead forms is in the tag plan.
Decking marketing services
search
SEO for Decking in Australia
Help nearby customers find you on Google before they call a competitor in Australia
- checkService and location pages built around searches like "deck builder near me" in Australia
- checkClear answers to questions people ask when comparing options like "composite decking installation quote" in Australia
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, enquire or book in Australia
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SEM for Decking in Australia
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in Australia
- checkGoogle Ads campaigns for "deck builder near me" and similar high-intent searches in Australia
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks in Australia
- checkLanding pages that match the ad and lead to calls or bookings in Australia
ads_click
Meta Ads for Decking in Australia
Reach the right local audience on Facebook and Instagram with proof-led ads in Australia
- checkLocation and interest targeting matched to how decking customers decide in Australia
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now in Australia
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages in Australia
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Web Design for Decking in Australia
Pages that make it easy to understand the offer and take the next step in Australia
- checkPages built for searches like "pool deck builder" and for quote or booking requests in Australia
- checkReviews, credentials and the areas you serve visible before anyone scrolls in Australia
- checkForms, tap-to-call buttons and booking steps tested on phones in Australia
monitoring
Analytics for Decking in Australia
See which channels bring real enquiries and new customers in Australia
- checkCall, form and chat tracking by campaign and landing page in Australia
- checkReporting tied to qualified leads and new customers, not vanity clicks in Australia
- checkDashboards your team can use to decide where to spend more or cut back in Australia
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CRM Integration for Decking in Australia
Get every enquiry into your CRM (customer tracking system) fast, with its source recorded in Australia
- checkEnquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person in Australia
- checkSource tags so every sale traces back to the marketing that brought it in Australia
- checkAutomatic follow-up steps so new enquiries get a fast reply and more turn into sales in Australia
psychology
AI Optimisation for Decking in Australia
Make your business easier for AI search tools to understand and recommend in Australia
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately in Australia
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews in Australia
- checkMonitoring how AI surfaces your brand for searches like "deck builder near me" in Australia
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in Australia.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in Australia.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in Australia.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in Australia.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in Australia.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in Australia.
Certified and experienced
Certified where it matters. Accountable for the outcome in Australia.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in Australia.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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Qualified decking enquiries from "deck builder near me" on Google.com.au
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Less spend lost to Hipages, Oneflare, and Google Business Profile in Australia
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Faster replies on an Australian number and a short form
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A clear view of which channel booked the work
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More design consult and measure bookings in Australia
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Higher average project value on multi-level and pool decks in Australia
This is decking marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume in Australia.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning in Australia.
Budgets and reporting in A$ (AUD). GST at 10% belongs in the unit economics.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
starstarstarstarstar
format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
starstarstarstarstar
format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
starstarstarstarstar
format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
starstarstarstarstar
format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about decking marketing? We have got honest answers in Australia.
Most decking enquiries are time-wasters. Can you fix the quality?
Quality is targeting and message match. On Google.com.au we split "deck builder near me" from cheap research. The filter is an Australian number and a short form plus Google reviews, ABN, and licence details on the page, not another form field.
How quickly will Decking see results?
Paid can produce qualified enquiries in weeks. SEO on Google.com.au compounds.
Do we have to sign a long contract?
No. It is month to month, with no commitment, and free to cancel with 1 month's notice. Most clients stay because "deck builder near me" and booking via an Australian number and a short form perform.
How do you report on what is working?
Reporting is enquiries and booked work, tied to Google.com.au and suburb and state pages. Every lead has a source. Australian Privacy Act rules on lead forms is in the measurement plan.
How do I filter out people who only want the cheapest decking quote in Australia?
Start the conversation with a design consult instead of a price list, state a minimum project size and explain what sits under a good deck: footings, framing and fixings. Buyers who value those things stay, and bargain hunters tend to leave. Pages on composite and wood decking help them self-select in Australia. Campaigns follow Google.com.au and how local buyers actually enquire.
Can marketing help me sell lighting, pergolas and railing upgrades in Australia?
Yes. Bundle pages and follow-up ads show what an upgraded deck looks like at night or with shade overhead. Owners who have received a quote can be shown those options later, which often raises the size of the project beyond a bare platform in Australia.
Permits and engineering confuse owners. Can content help them say yes in Australia?
Plain guides to how your decking projects handle drawings, permits and inspections remove much of the fear. We describe your process in general terms and tell visitors to confirm local rules, leaving legal and engineering advice with the professionals in Australia.
We are seasonal. Can marketing fill the quiet months in Australia?
Yes. Winter is when owners plan, so design consults, early booking slots for next season and decking refinishing or repair requests can keep the diary moving. We plan the calendar with you so spend follows what owners are doing in Australia.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in Australia.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in Australia.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in Australia.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in Australia.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in Australia.
Let's Build Your Deck Pipeline in Australia
If you run a decking business and want more signed outdoor builds without shared quote races, let us talk in Australia.