Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
SEM for Concreting
Google Ads for Concreting in Australia
A homeowner with a cracked driveway, or a builder with a pour date coming, is ready to talk now. Google Ads puts your concreting firm at the top of those searches and sends the calls to your phone. We build and manage the campaigns, and we do not promise lead numbers or returns.
For concreting firms that want booked site visits and measure-ups from paid search, with spend that follows pour season and crew capacity.
How paid search fits a concreting business
Context from how your customers search, compare and book.
Paid search lets you choose the job. A campaign for driveway replacement behaves differently from one for house slabs or decorative paths, because the searcher, the budget and the size of the quote all differ. Splitting them lets you spend more on the work that pays and pause the work your crew cannot take this month.
Keywords show intent. Phrases such as driveway quote, concrete pour near me or exposed aggregate cost suggest a buyer weighing firms. Phrases about mixing your own, bagged cement or ready-mix price per load often come from people who will never hire you. A careful list of blocked words keeps your budget away from them.
Weather and capacity matter more here than in most trades. A crew booked solid for three weeks gains nothing from extra calls, and a wet fortnight can empty the diary. We shape budgets and ad hours around your pour calendar, and pause or boost with a quick message from you.
The phone does the selling. Most buyers want to describe the job, ask roughly when a visit could happen and hear that someone will measure up. Call buttons, a tidy form asking for area, access and finish, and a quick callback routine turn a click into a booked measure-up.
Who Google Ads suits in concreting
groups Customer segments
- person Driveway replacement firms with a clear sense of the area they can cover each week
- person Slab and extension crews quoting for builders and owner-builders
- person Decorative contractors selling stamped, exposed aggregate and polished floors
- person Pump hire and commercial pour teams bidding for larger projects
psychology What drives their decision
- check_circle Separate campaigns for each pour type and finish
- check_circle Ads that mention site visits, measure-up and pour dates
- check_circle Budget that tightens before wet weather and opens when the diary has gaps
- check_circle Call handling that catches every ring during a busy pour day
How we deliver SEM
A clear, repeatable process built around how concreting customers search and decide.
1
Account and tracking audit
We check any existing account, then set up call tracking, form tracking and a way to mark which leads become booked measure-ups and signed pours. Without this, clicks look the same as customers, and budget drifts toward cheap, poor leads.
2
Campaign structure by job
We build campaigns for driveways, house slabs, decorative finishes, paths and patios, and commercial floors. Each has its own keywords, ads and landing page, so a person typing exposed aggregate lands on a page about exposed aggregate.
3
Keywords and exclusions
We start with phrases showing quote intent, add the town names you serve and block do-it-yourself, bagged mix, supplier price and job-seeker searches. Each week we read the actual search terms people used and trim the ones that waste money.
4
Ads, extensions and call routing
Ads mention site visits, measure-up, reinforcement and tidy sites. Call buttons ring a phone someone actually answers, with hours that match your crew's day. We test short forms asking for area, access and finish, and we compare form leads with phone leads each week.
5
Weekly budget decisions
Each week we compare spend with your diary. If the next fortnight is full, we ease off. If rain has cleared your calendar, we widen areas and raise bids. You get a short note on calls, visits booked and what we changed, so nothing happens behind your back.
query_stats
What Concreting SEM includes
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in Australia
- check_circle Campaigns split by pour type
- check_circle Blocked words and weekly term reviews
- check_circle Call and form tracking to signed pours
- check_circle Budget changes around weather and capacity
- check_circle Short weekly note, fuller monthly review
What you can expect
- verified Quote-ready searchers for driveways, slabs and decorative work reach your phone directly
- verified Budget stops leaking into do-it-yourself and supplier price searches
- verified Spend rises and falls with your diary and the weather
- verified Builders looking for a slab crew see an ad written for them
- verified Every call and form can be traced to a campaign and a pour type
- verified Reports show cost per booked measure-up and per signed pour where you share results
Deliverables you receive
inventory_2 Separate campaigns for driveways, house slabs, decorative finishes, paths, patios and commercial floors
inventory_2 Keyword lists built on quote intent, with a growing blocked list for do-it-yourself and supplier searches
inventory_2 Ad text that mentions site visits, measure-up, preparation and cleanup, with call and location extensions
inventory_2 Service area targeting that matches the streets your trucks can reach in a working day
inventory_2 A call routing and missed-call plan so builders and homeowners reach a person quickly
inventory_2 Tracking from click to booked measure-up to signed pour, reported by campaign and job type
Technical approach
The mechanics behind SEM for concreting, explained plainly.
Area targeting around truck range
Concrete trucks and pumps can only travel so far. We target the towns and districts you can serve, exclude those you cannot, and check the search terms report so you are not paying for clicks from places outside your range.
Schedules and pause switches
Ads can run only during the hours someone can answer, and a pause switch lets you stop a campaign the same day when the diary is full. Weather shifts are handled by a quick message, not a long meeting.
Offline conversion tracking
A click that becomes a call, a visit and a signed pour passes through several steps. We record each step against the original campaign, so Google learns from signed work and not just from any call.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to enquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
What to expect from Google Ads
Paid search can start quickly, but the first weeks are for learning which searches bring real pours.
Days 1 to 14
Tracking, campaigns and ads are built and approved by you. Early clicks reveal which phrases bring quote requests and which bring window shoppers, and we add exclusions fast so money does not drain away.
Weeks 3 to 8
We shift spend toward the job types that book measure-ups, refine ads and tighten area settings. Call handling is reviewed against real recorded calls, and we suggest changes to how they are answered.
Months 3 to 6 and beyond
With enough data, bids follow signed work. We adjust to seasons, supplier changes and crew capacity. Returns depend on your quotes, close rate and competition, and we promise no particular numbers.
Other Concreting marketing services
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Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓Frequently Asked Questions
How much should a concreting firm spend on Google Ads? expand_more
It depends on your area, competition and how many pours your crew can take. We suggest a starting budget based on search volume near you, then adjust from real results. You set the ceiling, and we do not promise lead numbers.
Can you pause ads when my crew is fully booked? expand_more
Yes. Tell us the diary is full and we reduce or pause the relevant campaigns the same day. Pausing driveway ads while keeping decorative or commercial concreting ads running is simple because campaigns are separate.
How do you keep out people wanting a tiny patch or a bag of mix? expand_more
We block do-it-yourself and supplier terms, ask for area and access on the form and write ads that state the kind of concreting you do. Some small requests still arrive, and you choose whether to take them.
Should we bid on the word concrete alone? expand_more
Rarely. It draws suppliers, students and people mixing their own. Specific phrases such as driveway replacement, house slab or exposed aggregate bring concreting buyers closer to a decision, and they waste fewer clicks.
Do you run ads for pumps and commercial concreting? expand_more
Yes, in separate campaigns with their own pages and keywords. Commercial buyers search less often and want capacity, safety paperwork and project details, so volumes are smaller and call handling matters more.
What does call handling have to do with ads? expand_more
A missed call is a wasted click. During pours your team cannot answer, so we set up voicemail, text-back or an answering service, and record which calls became visits. Concreting buyers often ring two or three firms in a row.
Who owns the Google Ads account? expand_more
You do. We work inside your account, and you can see spend and results at any time. If we part ways, the account, its history and its data stay yours.
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