Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
SEM for Plastic & Cosmetic Surgery
Google Ads for Plastic Surgery in Australia
A patient who types rhinoplasty surgeon or breast augmentation consultation is nearing a decision. Paid search can put your practice in front of them that day, but surgery clicks are expensive and the rules are tight. We build campaigns procedure by procedure, with careful wording and tracking to the booked consult.
For plastic and cosmetic surgery practices that want search ads to bring consult-ready patients, with clear costs per booked consult for each procedure.
Paid search for surgery
Context from how your customers search, compare and book.
Surgical keywords are among the costliest in local advertising, because one patient can be worth a lot. That makes waste painful. Searches such as surgery gone wrong, training courses, jobs or do-it-yourself will never book a consult, and a loose account still pays for every one of them.
Procedures differ in intent and value. Someone searching eyelid surgery behaves unlike a person comparing body contouring after major weight loss. We give each procedure its own campaign, so budgets, ads and pages can be tuned to what that case is worth to the practice.
Ad platforms apply health and cosmetic rules, and surgical wording must stay factual. Outcome promises, shaming language and misleading comparisons have no place in them. Ads point to the consultation, surgeon training and process, and your clinical team approves the exact wording before anything runs.
Calls matter as much as clicks. A patient coordinator who answers politely and books a consult wins the case. Ad hours follow the hours your team can respond, and missed calls trigger an alert, because a patient who reaches voicemail will try the next practice on the list.
Who these ads are for
groups Customer segments
- person Practices launching or growing a core procedure such as rhinoplasty or breast surgery
- person Surgeons who want consult-stage patients and not early researchers
- person Groups with a coordinator team ready to answer calls promptly
- person Practices that want patients who travel in as well as local ones
psychology What drives their decision
- check_circle Ads that name the procedure and the surgeon's training
- check_circle Pages that explain the consult in plain terms
- check_circle Prompt answers to calls and forms
- check_circle Honest wording that passes platform and clinical review
How we deliver SEM
A clear, repeatable process built around how plastic & cosmetic surgery customers search and decide.
1
Campaigns by procedure
We build one campaign per procedure family: nose and face, breast, body contouring, eyelids and revision. Each has its own keywords, ads and page. That keeps rhinoplasty searches away from a breast page, and shows you cost per consult for each.
2
Negative keywords and wording review
We block searches about complications stories, training, jobs, free offers and do-it-yourself. Every ad is checked against platform health rules and sent to your clinical team before it runs. Search terms are read weekly to catch new waste.
3
Landing pages
Each ad leads to a page on that procedure with surgeon training, a plain outline of the consult and a short request form. Fees and financing appear only if you want them to. Images of results are shown only where rules and consent allow.
4
Call handling
Calls are routed to your coordinator and logged by campaign. Ad hours follow staffing. If calls go unanswered, we alert you and can pause the most expensive campaigns until someone is back, so spend is never wasted on voicemail.
5
Budget and monthly review
We start with a budget you set and watch which procedures bring consults. Money moves toward cases you want most. Each month you see cost per consult request and per booked consult by procedure, and decide where more spend is worth it.
query_stats
What Plastic & Cosmetic Surgery SEM includes
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in Australia
- check_circle Campaign build by procedure
- check_circle Landing pages and wording review
- check_circle Call and form tracking
- check_circle Weekly search term review
- check_circle Monthly report on cost per consult
What you can expect
- verified Ads reach patients who are near the point of booking a consult
- verified Each procedure has its own budget and its own cost per consult
- verified Complication-story and job searches are kept out of spend
- verified Calls and forms are logged against the ad that drove them
- verified Wording is checked by your clinical team before ads run
- verified Reports show booked consults and not just clicks
Deliverables you receive
inventory_2 Separate campaigns for each procedure family, with their own budgets
inventory_2 A negative keyword list covering complications stories, jobs and free searches
inventory_2 Ads and procedure pages approved by your clinical team before launch
inventory_2 Call tracking and form tracking tied to campaign and procedure
inventory_2 Weekly search term review with waste removed and strong phrases added
inventory_2 Monthly report on cost per consult request and per booked consult
Technical approach
The mechanics behind SEM for plastic & cosmetic surgery, explained plainly.
Conversion events
We record forms, calls above a minimum length and booked consults as separate events. A booked consult counts for more than a brochure view. No health details are passed into ad systems, and consent banners follow your local rules.
Location and radius
Most patients come from within reach of the practice, so we aim ads at your service area. If you want patients who travel, we add wider areas with their own pages and budgets, so local and distant demand stay separate.
Bidding and match types
Surgical terms are expensive and easy to waste. We use tight matching first, set bids by procedure value and widen only when the data supports it. Brand terms are protected, and competitor names are not used in a misleading way.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to enquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
The first months of paid search
Ads can reach patients quickly, but the early weeks are for learning which searches bring real consults at an acceptable cost.
Weeks 1 and 2
We build campaigns, pages and tracking, and your team reviews wording. Ads start on a modest budget while we read search terms daily and block anything off target.
Weeks 3 to 8
Weak ads are rewritten, waste is trimmed and budget shifts toward procedures that bring consults. You begin to see the cost per consult request for each procedure, and can decide which ones deserve more.
Months 3 to 6 and beyond
Spend settles into a rhythm. We test new procedures, pages and offers against booked surgery. No one can promise lead counts or revenue, because competition, your coordinator and your surgeons shape results.
Other Plastic & Cosmetic Surgery marketing services
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Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓Frequently Asked Questions
How much should a plastic surgery practice spend on Google Ads? expand_more
It depends on your procedures, your market and how many consults you can take. We agree a starting figure, watch the cost per consult and adjust. Because surgery is high value, a higher cost per good consult can make sense, but results are not promised.
Can Google Ads advertise cosmetic surgery? expand_more
Yes, within platform health and advertising rules, which change over time. We write factual ads, avoid outcome claims and send all wording to your clinical team. If a rule blocks a particular approach, we adapt it.
How do you avoid wasted clicks in plastic surgery campaigns? expand_more
We block searches about complications stories, training, jobs, free offers and do-it-yourself. Each week we read the real search terms and add blocks. Surgery is an area where unmanaged accounts burn money quickly.
Should each cosmetic surgery procedure have its own campaign? expand_more
Usually, yes. Procedures differ in intent, research time and value, so separate campaigns let you set budgets and judge cost per consult for each. Smaller practices may start with two or three.
Can paid search bring patients who travel for surgery? expand_more
It can, using wider areas with their own pages and budgets. The page explains remote consults, trip planning and follow-up care. We keep that separate from local campaigns so the numbers stay clear.
What happens if the practice misses calls from ads? expand_more
Missed calls trigger an alert and we can reduce or pause the costliest campaigns while no one is available. Patients who reach voicemail often try another practice. Good call handling is part of the plan.
How do you measure plastic surgery ad results? expand_more
We track calls, forms and booked consults by campaign and procedure, and where your systems allow, link them to a surgical plan. Spend is judged on booked consults, not clicks.
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