Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Australia.
Health, Wellness & Medical Aesthetics
More Referrals in Australia.
More Direct Bookings.
Better Outcomes.
Built for Australian owner-led businesses competing in AU search. Physical therapy (PT) clinics grow when patients and referring doctors trust your expertise before the first visit. We build that trust where people search for pain relief.
We bring in direct patient bookings, build stronger ties with referring doctors and specialists, and position your clinic as the physical therapy choice in Australia, without relying on generic health directories.
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Trusted by physiotherapy clinics to turn local demand into booked work Serving Sydney, Melbourne, Brisbane, Perth, Adelaide and Gold Coast across NSW, VIC, QLD, WA and SA.
Who This Is For
Our physical therapy marketing is built for clinics that compete on quality of care, clear communication and easy appointments, not the cheapest first visit in Australia. Campaigns follow Google.com.au and how local buyers actually enquire. Physiotherapy demand shows up on Google.com.au as "physical therapy near me" and "sports physical therapy". We build marketing around suburb and state pages across Sydney, Melbourne, Brisbane, Perth and regional Australia, suburb plus trade. Physiotherapy buyers book through an Australian number and a short form. Proof that converts here is Google reviews, ABN, and licence details on the page. Slow replies lose the job to Hipages, Oneflare, and Google Business Profile. Reporting is in A$ (AUD); GST at 10% belongs in the unit economics.
check_circle Physiotherapy operators covering Sydney, Melbourne, Brisbane, Perth and regional Australia
check_circle Teams that need "physical therapy near me" and "sports physical therapy" on Google.com.au
check_circle Businesses booking through an Australian number and a short form, not a shared directory
check_circle Owners who want proof via Google reviews, ABN, and licence details on the page
Who buys, and what they search
groups
Who you are marketing to
- personAdults with acute or chronic musculoskeletal pain in Australia
- personAthletes and active patients seeking sports physical therapy in Australia
- personPost-operative patients needing structured rehabilitation in Australia
- personDoctors and specialists choosing referral partners in Australia
- personWorkers' compensation patients and corporate health programs in Australia
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What buyers search for
searchphysical therapy near mesearchsports physical therapysearchback pain physical therapistsearchpost knee surgery rehabsearchphysical therapist open Saturday
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Ready to book
- boltForms that describe injury type, sport or surgery date in Australia
- boltCalls asking about first available appointment in Australia
- boltSearches combining condition plus neighborhood or near me in Australia
- boltReferrer landing page visits followed by contact or referral form use in Australia
What drives their decision
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Evidence of experience with their specific condition in Australia
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Appointment availability, location and online booking ease in Australia
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Referrer confidence in communication and report quality in Australia
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Reviews and word of mouth from similar patient profiles in Australia
How we capture intent
search
Condition and neighborhood pages in Australia
Pages for back pain, sports injury, post-surgery rehab and workplace injury that rank for symptom-led searches in Australia.
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Symptom-led paid search in Australia
Campaigns grouped by condition and urgency with negatives that filter casual research traffic in Australia.
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Referrer credibility content in Australia
Professional-facing pages, case summaries and outreach assets that support doctor and specialist relationships in Australia.
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Fast booking in Australia
Instant request alerts and booking prompts so high-intent patients secure an appointment while motivation is highest in Australia.
my_locationmarketing geo for physiotherapy covers Sydney, Melbourne, Brisbane, Perth and regional Australia with suburb and state pages.
Our Physiotherapy Marketing Approach
01
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Physiotherapy demand on Google.com.au
Physiotherapy shows up as "physical therapy near me" and "sports physical therapy" on Google.com.au. We capture suburb and state pages across Sydney, Melbourne, Brisbane, Perth and regional Australia, suburb plus trade.
02
filter_alt
Leads that can book via an Australian number and a short form
We filter tyre-kickers and job-seekers. The booking path is an Australian number and a short form. Proof that converts is Google reviews, ABN, and licence details on the page, not a shared directory lead.
03
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Local proof, not a price race
Messaging names coverage, Google reviews, ABN, and licence details on the page, and response time. Slow replies lose physiotherapy jobs to Hipages, Oneflare, and Google Business Profile in Australia.
04
event
From click to booked work
Quote, follow-up and repeat work run through an Australian number and a short form. Reporting is in A$ (AUD); GST at 10% belongs in the job maths.
05
insights
Attribution under Australian Privacy Act rules on lead forms
Every physiotherapy enquiry keeps source, campaign and page. Australian Privacy Act rules on lead forms is in the tag plan.
Physiotherapy marketing services
search
SEO for Physiotherapy in Australia
Help nearby customers find you on Google before they call a competitor in Australia
- checkService and location pages built around searches like "physical therapy near me" in Australia
- checkClear answers to questions people ask when comparing options like "sports physical therapy" in Australia
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, enquire or book in Australia
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SEM for Physiotherapy in Australia
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in Australia
- checkGoogle Ads campaigns for "physical therapy near me" and similar high-intent searches in Australia
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks in Australia
- checkLanding pages that match the ad and lead to calls or bookings in Australia
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Meta Ads for Physiotherapy in Australia
Reach the right local audience on Facebook and Instagram with proof-led ads in Australia
- checkLocation and interest targeting matched to how physiotherapy customers decide in Australia
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now in Australia
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages in Australia
web
Web Design for Physiotherapy in Australia
Pages that make it easy to understand the offer and take the next step in Australia
- checkPages built for searches like "back pain physical therapist" and for quote or booking requests in Australia
- checkReviews, credentials and the areas you serve visible before anyone scrolls in Australia
- checkForms, tap-to-call buttons and booking steps tested on phones in Australia
monitoring
Analytics for Physiotherapy in Australia
See which channels bring real enquiries and new customers in Australia
- checkCall, form and chat tracking by campaign and landing page in Australia
- checkReporting tied to qualified leads and new customers, not vanity clicks in Australia
- checkDashboards your team can use to decide where to spend more or cut back in Australia
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CRM Integration for Physiotherapy in Australia
Get every enquiry into your CRM (customer tracking system) fast, with its source recorded in Australia
- checkEnquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person in Australia
- checkSource tags so every sale traces back to the marketing that brought it in Australia
- checkAutomatic follow-up steps so new enquiries get a fast reply and more turn into sales in Australia
psychology
AI Optimisation for Physiotherapy in Australia
Make your business easier for AI search tools to understand and recommend in Australia
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately in Australia
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews in Australia
- checkMonitoring how AI surfaces your brand for searches like "physical therapy near me" in Australia
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in Australia.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in Australia.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in Australia.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in Australia.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in Australia.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in Australia.
Certified and experienced
Certified where it matters. Accountable for the outcome in Australia.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in Australia.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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Qualified physiotherapy enquiries from "physical therapy near me" on Google.com.au
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Less spend lost to Hipages, Oneflare, and Google Business Profile in Australia
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Faster replies on an Australian number and a short form
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A clear view of which channel booked the work
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More direct bookings for defined conditions and patient types in Australia
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Referral partner content that supports professional relationships in Australia
This is physiotherapy marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume in Australia.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning in Australia.
Budgets and reporting in A$ (AUD). GST at 10% belongs in the unit economics.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
starstarstarstarstar
format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
starstarstarstarstar
format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
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format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
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format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about physiotherapy marketing? We have got honest answers in Australia.
Most physiotherapy enquiries are time-wasters. Can you fix the quality?
Quality is targeting and message match. On Google.com.au we split "physical therapy near me" from cheap research. The filter is an Australian number and a short form plus Google reviews, ABN, and licence details on the page, not another form field.
How quickly will Physiotherapy see results?
Paid can produce qualified enquiries in weeks. SEO on Google.com.au compounds.
Do we have to sign a long contract?
No. It is month to month, with no commitment, and free to cancel with 1 month's notice. Most clients stay because "physical therapy near me" and booking via an Australian number and a short form perform.
How do you report on what is working?
Reporting is enquiries and booked work, tied to Google.com.au and suburb and state pages. Every lead has a source. Australian Privacy Act rules on lead forms is in the measurement plan.
How do you market direct physiotherapy patients differently from referred ones in Australia?
Direct patients search by pain, sport or injury and want a booking they can make today. Referring doctors and surgeons want proof that your physiotherapy clinic communicates well and treats the conditions they send. We build separate pages, campaigns and tracking, so you can see which route fills each therapist's diary in Australia. Campaigns follow Google.com.au and how local buyers actually enquire.
Can you target specific conditions such as back pain or post-surgery rehab in Australia?
Yes. Back pain, shoulder problems, running injuries and recovery after a joint operation each get their own pages and ad groups. That improves how well a search matches your service, cuts wasted requests and lets you steer demand toward the presentations you most want in Australia.
Health advertising limits claims about outcomes. How do you handle that in Australia?
We write about the assessment, the therapist's training, the treatment approach and what the first visit involves, never about guaranteed recovery or fixed timelines. Your clinical lead reviews wording before launch. Physiotherapy marketing stays honest and calm, which also suits the patient in Australia.
We rely on doctor referrals. Should we still invest in marketing in Australia?
Referrals are valuable but uneven. Your own marketing reaches people who search before they see a doctor, builds referrer confidence through visible expertise and fills gaps between referral waves. Many physiotherapy practices find the two sources support each other in Australia.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in Australia.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in Australia.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in Australia.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in Australia.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in Australia.
Let's Grow Your Bookings in Australia
If you run a physical therapy clinic and want more direct patients and more referrals, without racing on discount first visits, let us talk in Australia.