Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Meta Ads for Optometry
Meta Ads for Optometry in Australia
Nobody scrolls Facebook looking for an eye exam, but plenty of people scroll past a reminder that they are overdue or a frame they like. Meta Ads puts your optometry practice in front of nearby families and style shoppers, then follows up with people who showed interest.
For optometry practices that want to fill exam slots, promote new frame ranges and bring lapsed patients back through Facebook and Instagram, with every lead followed up by a person.
What works on Facebook and Instagram
Context from how your customers search, compare and book.
Social media does not catch people at the moment of need. It reaches them while they scroll and reminds them of something they have put off. That suits optometry well, because a lot of eye care is delayed. Overdue exams, a child who squints at the screen and last year's frames all benefit from a gentle nudge.
Frames are visual, so they suit a feed. New arrivals, sunglasses before summer, kids' flexible frames and lens upgrades for computer work can be shown with simple photos and a clear invitation to try them in the shop. Style-led advertising brings people through the door, and the exam booking often follows.
Clinical services call for a quieter tone. Posts about myopia control for children or dry eye for people who work at screens need careful wording and no promises. We explain who the visit is for, what the optometrist looks at and how to book, and we leave out before and after claims.
Parents decide for the household. A school-age child, a teenager who lost a lens and a grandparent due for a check are often booked in one conversation. We aim advertising at parents and adult children of older relatives, and we make the lead form short enough for a quick tap on a phone.
Who we reach on Meta
groups Customer segments
- person Parents of school-age children who may need a first or repeat eye exam
- person Adults in screen-heavy jobs with strained eyes or a prescription that is a few years old
- person Style-conscious shoppers looking for new frames, sunglasses or lens upgrades
- person Past patients and website visitors who have not rebooked
psychology What drives their decision
- check_circle A friendly invitation instead of a hard sale
- check_circle Photos of real frames, real staff and the actual shop
- check_circle A short form that asks for a name and a preferred time
- check_circle A quick call or message back from the front desk
How we deliver Meta Ads
A clear, repeatable process built around how optometry customers search and decide.
1
Audience and area
We choose the suburbs and travel distance your patients actually come from, then build audiences of parents, workers and frame shoppers. We also upload your recall list if you agree, so we can reach past patients and keep them separate from new people.
2
Offers and creative
We shape simple offers such as a family exam day, a frame refresh or an invitation to try new ranges. We design photo and short video adverts from your own shop and team. Clinical text is checked with your optometrist first.
3
Lead forms and booking
We build short forms or a link to your booking page. Each lead goes to the front desk by email or text, with the service they chose. We help write a first message that is warm, brief and offers two time options.
4
Follow-up adverts
People who watched a video or visited a frame page see follow-up adverts a few days later with an exam slot or a frame reminder. We cap how often they appear, so a patient is not shown the same advert again and again.
5
Weekly check and monthly review
We watch the cost of each lead, how quickly each one is called and how many show up. Each month we report booked exams, frame visits and what changed, and we remove adverts that attract poor leads.
ads_click
What Optometry Meta Ads includes
Reach the right local audience on Facebook and Instagram with proof-led ads in Australia
- check_circle Audience building and area setup
- check_circle Photo and video advert production
- check_circle Lead form and front desk alerts
- check_circle Follow-up adverts for interested visitors
- check_circle Plain monthly reporting
What you can expect
- verified Parents and screen workers see your practice before they search
- verified Frame and sunglass offers draw style shoppers into the shop
- verified Overdue patients are reminded to rebook through a gentle recall advert
- verified Leads reach the front desk quickly with the service they asked about
- verified Follow-up adverts bring back people who looked but did not book
- verified Reports show booked exams and attended visits, not only form fills
Deliverables you receive
inventory_2 Audiences for parents, screen workers, frame shoppers and past patients
inventory_2 Photo and short video adverts using your own staff, shop and frame ranges
inventory_2 Lead forms and booking links wired to your front desk
inventory_2 Follow-up adverts for page visitors and video viewers
inventory_2 Recall adverts for patients who are overdue, built from your own list
inventory_2 Monthly report on leads, booked exams and frame visits
Technical approach
The mechanics behind Meta Ads for optometry, explained plainly.
Fast response
A lead from Facebook goes cold in hours. We set instant email or text alerts, and we suggest a first reply script so the front desk can answer within the working day. Speed matters more than polish for a booking.
Pixel and conversion events
We install the tracking code and set events for lead form, booking click and call. That lets Meta find people like those who booked, and lets us report how many leads became attended exams.
Privacy and consent
We collect only what is needed to book, such as a name, phone and preferred time. Forms never ask for health details. Lists of past patients are used only with your approval and in line with local privacy rules.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to enquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
What to expect from Meta Ads
Social advertising needs a few weeks to learn. We start small, learn which pictures and offers get replies, and then widen.
Days 1 to 14
We set up tracking, build audiences, produce first adverts and agree the lead path with your front desk. Small test budgets run so we learn which parents and frame shoppers respond.
Weeks 3 to 8
We compare adverts and offers, remove those that bring low-quality leads, and begin follow-up adverts. You see which leads booked and which were never reached, so we can fix call handling.
Months 3 to 6 and beyond
We scale what works, rotate fresh creative around school terms and holidays and add recall adverts for lapsed patients. We do not promise lead numbers, and results depend on your area and offer.
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Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓Frequently Asked Questions
Does Meta advertising work for optometry? expand_more
Optometry advertising on social works best as a reminder and an invitation, not an emergency channel. Families who planned to book an exam and style shoppers respond well. People with sudden symptoms mainly use search, so we do not rely on social for those.
Can you advertise myopia control on Facebook? expand_more
Yes, with careful words. For optometry we explain who the visit is for and what the optometrist assesses, and we avoid promises about results. Your optometrist reviews the text, and platform rules for health claims apply.
How do you reach overdue patients? expand_more
With your approval we use your recall list to show patients a friendly rebook advert. The list stays private, and we do not name any health detail in the advert or the form.
What kind of photos work for an optometry shop? expand_more
Real ones matter most for an optometry shop. Staff at the dispensing desk, frames on the wall, a child trying on glasses with a parent's consent and a bright waiting area all feel more trustworthy than stock photos.
How quickly should we respond to a lead? expand_more
As soon as the front desk can, ideally within the working day. Slow answers waste advert spend, and people comparing optometry practices often book with whoever replies first.
Will you write the first message to leads? expand_more
Yes. We provide a short, warm script for optometry leads that offers two times and a clear next step. The front desk edits it so it sounds like your practice.
Do you use the same adverts for frames and for exams? expand_more
No. Style-led frame adverts and clinical exam adverts attract different people and need different words. We run them separately and report each one.
Ready to get more from Optometry Meta Ads?
Get a free audit and we will show you where you are losing enquiries today.
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