Analytics for Longevity and Functional Medicine in Australia

Longevity medicine is bought thoughtfully. A prospective patient may spend weeks reading about hormone testing, metabolic panels or preventive imaging, compare two or three clinics and book nothing until a colleague mentions a name. The sale is large, so a report that stops at the form submission misses the part that matters.

The key events are particular to this field: a guide download, a discovery call, an intake visit that can run an hour or more, a set of lab orders, a results review and a membership start. We record each with its source, so the value of a patient can be set against what it cost to find them.

Brand searches matter a great deal. Many patients hear a clinic's name from a friend, an article or a podcast, and search it directly. Analytics should not credit a paid search for a patient who was already sold by a referral. We separate branded and unbranded searches and referral sources so credit lands where it belongs.

Health and lab data are highly sensitive. Advertising platforms limit what they may receive, so we keep test results, symptoms and medical history entirely inside your clinical system and send only simple event names. Your adviser reviews consent wording, and some contacts will always be untraced.