Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Australia.
Financial Services
More Clients on the Books in Australia.
Cleaner Recurring Revenue.
Built for Australian owner-led businesses competing in AU search. Business owners outsource bookkeeping when the books feel messy and tax season is closing in. They hire the firm that looks organised, responsive and fluent in QuickBooks.
We help bookkeepers and outsourced accounting firms win monthly clients with Australian local search, clear service pages and contact forms that ask about business type and accounting software.
handshake verified star
Trusted by bookkeeping firms to turn local demand into booked work Serving Sydney, Melbourne, Brisbane, Perth, Adelaide and Gold Coast across NSW, VIC, QLD, WA and SA.
Who This Is For
For bookkeepers and small accounting firms that want more monthly retainers, not one-off catch-up jobs only in Australia. Bookkeeping demand shows up on Google.com.au as "bookkeeper near me" and "small business bookkeeping services". We build marketing around suburb and state pages across Sydney, Melbourne, Brisbane, Perth and regional Australia, suburb plus trade. Bookkeeping buyers book through an Australian number and a short form. Proof that converts here is Google reviews, ABN, and licence details on the page. Slow replies lose the job to Hipages, Oneflare, and Google Business Profile. Reporting is in A$ (AUD); GST at 10% belongs in the unit economics.
check_circle Bookkeeping operators covering Sydney, Melbourne, Brisbane, Perth and regional Australia
check_circle Teams that need "bookkeeper near me" and "small business bookkeeping services" on Google.com.au
check_circle Businesses booking through an Australian number and a short form, not a shared directory
check_circle Owners who want proof via Google reviews, ABN, and licence details on the page
Who buys, and what they search
groups
Who you are marketing to
- personSmall business owners who fell behind and need catch-up work in Australia
- personGrowing companies that want a monthly bookkeeper in Australia
- personFreelancers and sole proprietors starting to keep proper books in Australia
- personContractors, shops and service firms moving to QuickBooks in Australia
- personOwners whose current bookkeeper left or is not responding in Australia
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What buyers search for
searchbookkeeper near mesearchsmall business bookkeeping servicessearchQuickBooks bookkeepersearchcatch up bookkeepingsearchmonthly bookkeeping services
bolt
Ready to book
- boltThe enquiry says what software the business uses in Australia
- boltIt names how far behind the books are or which months are missing in Australia
- boltIt mentions a tax deadline or a bank or lender request in Australia
- boltIt asks about monthly pricing and what is included in Australia
What drives their decision
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Clear scope and pricing for catch-up and monthly work in Australia
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Experience with the software they use, such as QuickBooks or Xero in Australia
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Quick, plain answers from a person they can reach in Australia
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Reviews or references from similar small businesses in Australia
How we capture intent
search
Search for local bookkeeping in Australia
Pages for catch-up work, monthly bookkeeping and payroll support, written around the searches owners make in Australia.
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Search ads with qualifying forms in Australia
Ads that send owners to a short form asking about software, business type and what they need in Australia.
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Local listing in Australia
A Google Business Profile (the listing that shows on the map) with services, hours and reviews for local trust in Australia.
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Pages by business type in Australia
Separate pages for trades, agencies and shops, so owners see their own situation explained in Australia.
my_locationmarketing geo for bookkeeping covers Sydney, Melbourne, Brisbane, Perth and regional Australia with suburb and state pages.
Our Bookkeeping Marketing Approach
01
flight_takeoff
Bookkeeping demand on Google.com.au
Bookkeeping shows up as "bookkeeper near me" and "small business bookkeeping services" on Google.com.au. We capture suburb and state pages across Sydney, Melbourne, Brisbane, Perth and regional Australia, suburb plus trade.
02
filter_alt
Leads that can book via an Australian number and a short form
We filter tyre-kickers and job-seekers. The booking path is an Australian number and a short form. Proof that converts is Google reviews, ABN, and licence details on the page, not a shared directory lead.
03
auto_awesome
Local proof, not a price race
Messaging names coverage, Google reviews, ABN, and licence details on the page, and response time. Slow replies lose bookkeeping jobs to Hipages, Oneflare, and Google Business Profile in Australia.
04
event
From click to booked work
Quote, follow-up and repeat work run through an Australian number and a short form. Reporting is in A$ (AUD); GST at 10% belongs in the job maths.
05
insights
Attribution under Australian Privacy Act rules on lead forms
Every bookkeeping enquiry keeps source, campaign and page. Australian Privacy Act rules on lead forms is in the tag plan.
Bookkeeping marketing services
search
SEO for Bookkeeping in Australia
Help nearby customers find you on Google before they call a competitor in Australia
- checkService and location pages built around searches like "bookkeeper near me" in Australia
- checkClear answers to questions people ask when comparing options like "small business bookkeeping services" in Australia
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, enquire or book in Australia
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SEM for Bookkeeping in Australia
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in Australia
- checkGoogle Ads campaigns for "bookkeeper near me" and similar high-intent searches in Australia
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks in Australia
- checkLanding pages that match the ad and lead to calls or bookings in Australia
ads_click
Meta Ads for Bookkeeping in Australia
Reach the right local audience on Facebook and Instagram with proof-led ads in Australia
- checkLocation and interest targeting matched to how bookkeeping customers decide in Australia
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now in Australia
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages in Australia
web
Web Design for Bookkeeping in Australia
Pages that make it easy to understand the offer and take the next step in Australia
- checkPages built for searches like "QuickBooks bookkeeper" and for quote or booking requests in Australia
- checkReviews, credentials and the areas you serve visible before anyone scrolls in Australia
- checkForms, tap-to-call buttons and booking steps tested on phones in Australia
monitoring
Analytics for Bookkeeping in Australia
See which channels bring real enquiries and new customers in Australia
- checkCall, form and chat tracking by campaign and landing page in Australia
- checkReporting tied to qualified leads and new customers, not vanity clicks in Australia
- checkDashboards your team can use to decide where to spend more or cut back in Australia
handshake
CRM Integration for Bookkeeping in Australia
Get every enquiry into your CRM (customer tracking system) fast, with its source recorded in Australia
- checkEnquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person in Australia
- checkSource tags so every sale traces back to the marketing that brought it in Australia
- checkAutomatic follow-up steps so new enquiries get a fast reply and more turn into sales in Australia
psychology
AI Optimisation for Bookkeeping in Australia
Make your business easier for AI search tools to understand and recommend in Australia
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately in Australia
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews in Australia
- checkMonitoring how AI surfaces your brand for searches like "bookkeeper near me" in Australia
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in Australia.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in Australia.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in Australia.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in Australia.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in Australia.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in Australia.
Certified and experienced
Certified where it matters. Accountable for the outcome in Australia.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in Australia.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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Qualified bookkeeping enquiries from "bookkeeper near me" on Google.com.au
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Less spend lost to Hipages, Oneflare, and Google Business Profile in Australia
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Faster replies on an Australian number and a short form
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A clear view of which channel booked the work
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More monthly bookkeeping retainers in Australia
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Visibility for bookkeeper near me and QuickBooks searches in Australia
This is bookkeeping marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume in Australia.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning in Australia.
Budgets and reporting in A$ (AUD). GST at 10% belongs in the unit economics.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
starstarstarstarstar
format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
starstarstarstarstar
format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
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format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
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format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
person
Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about bookkeeping marketing? We have got honest answers in Australia.
Most bookkeeping enquiries are time-wasters. Can you fix the quality?
Quality is targeting and message match. On Google.com.au we split "bookkeeper near me" from cheap research. The filter is an Australian number and a short form plus Google reviews, ABN, and licence details on the page, not another form field.
How quickly will Bookkeeping see results?
Paid can produce qualified enquiries in weeks. SEO on Google.com.au compounds.
Do we have to sign a long contract?
No. It is month to month, with no commitment, and free to cancel with 1 month's notice. Most clients stay because "bookkeeper near me" and booking via an Australian number and a short form perform.
How do you report on what is working?
Reporting is enquiries and booked work, tied to Google.com.au and suburb and state pages. Every lead has a source. Australian Privacy Act rules on lead forms is in the measurement plan.
Should a bookkeeping firm advertise catch-up work or monthly retainers in Australia?
Both, on separate pages. Catch-up bookkeeping is usually the door, because the owner is behind and worried. Monthly work is the steady income, so we track the two apart and show how many catch-up clients move on to a retainer in Australia. Campaigns follow Google.com.au and how local buyers actually enquire.
Do contractors, shops and agencies need different pages in Australia?
Usually yes. A builder's books involve job costs and subcontractors, an online shop has stock and platform payouts, and an agency has retainers and contractors. A page that shows you understand their kind of mess converts better than one generic bookkeeping page in Australia.
Is Google still useful if accountants send us work in Australia?
Referrals are valuable but uneven, and they depend on someone else remembering you. Search finds owners who have never asked an accountant for a bookkeeper. It also gives you work you can plan for, which referrals alone rarely do in Australia.
How do we compete on price with cheap or offshore firms in Australia?
We do not race to the bottom. Bookkeeping clients keep a firm that answers quickly, knows their software and hands clean books to the accountant. Pages and ads should say so, show your process and make the first call easy in Australia.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in Australia.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in Australia.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in Australia.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in Australia.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in Australia.
Let's Fill the Client Roster in Australia
If you offer bookkeeping and want more monthly clients, let us talk in Australia.