Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
SEM for Double Glazing
Google Ads for Double Glazing in Australia
Double glazing is a big, slow purchase, so every click needs a plan. Some searchers have a misted unit and want it fixed this month. Others are comparing frames for a whole house. Paid search lets you meet each with the right ad, the right page and a survey booked before a competitor calls.
For double glazing companies that want paid search separating quick replacements from whole-house projects, with surveys booked and every signed order traced to its keyword.
How glazing buyers use paid search
Context from how your customers search, compare and book.
Searchers fall into groups with different values. Misted glass replacement is quick and modest, whole-house replacement is large and slow, and noise-driven buyers are somewhere between. Mixing them in one campaign hides which is profitable. We separate them and give each its own ads, pages and target cost.
High ticket, long cycle. A buyer might click your ad three times over a month, visit a showroom and compare quotes before signing. Tracking must follow that path, and call handling must bring them back when they go quiet. We set longer conversion windows so slow sales still count.
Many clicks are curious rather than ready. Searches for secondary glazing film kits, curtains, window cleaning, car windows and second-hand frames look relevant but never book. Negative keywords, which block words you never want to show for, clear them out. We review search terms weekly.
Capacity matters. Surveys take time, and factory lead times mean a signed order may take weeks to fit. We agree how many surveys your team can complete weekly and set budgets to match, so ads do not promise quick fitting when the diary and factory queue say otherwise.
Who the ads must catch
groups Customer segments
- person Owners with misted sealed units who want a fast, modest replacement
- person Households near busy roads or rail lines who want quieter rooms
- person Renovators replacing every window in a period or older home
- person Landlords and builders pricing several properties at once
psychology What drives their decision
- check_circle Ad wording that names the exact problem they searched for
- check_circle Visible accreditation, warranty and survey process
- check_circle A free survey with no pressure to sign
- check_circle Photos of finished houses similar to theirs
How we deliver SEM
A clear, repeatable process built around how double glazing customers search and decide.
1
Account review and survey capacity
We study existing campaigns, call handling and your survey diary. We agree how many surveys the team can do weekly, which areas to cover and how long made-to-order windows take, so spend matches what you can deliver.
2
Keyword groups by problem
We build separate groups for misted unit replacement, noise reduction, condensation, sash windows, full replacement and secondary glazing. Each gets its own ads and landing page. Film kits, curtains, cleaners, car glass and second-hand frames are blocked.
3
Ads, extensions and offers
Ads state the problem, your area, the free survey and your warranty. Call buttons, showroom details and links to gallery and finance pages sit below. We test headlines and keep the wording honest about fitting times and what a survey involves.
4
Call handling and follow-up
We set up call tracking and a short script: number of windows, frame type, reason for replacing, owner or tenant. Quiet leads get a polite follow-up call or message, since glazing decisions are often made after a second visit to the site.
5
Weekly tuning and monthly review
Each week we clean search terms and shift budget toward the groups that book surveys. Each month we report calls, surveys and signed orders against cost, and explain every change in everyday language so you can challenge it.
query_stats
What Double Glazing SEM includes
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in Australia
- check_circle Problem-based glazing campaigns
- check_circle Call tracking and qualifying script
- check_circle Weekly search term cleanup
- check_circle Capacity-linked budget plan
- check_circle Monthly report on surveys and orders
What you can expect
- verified Misted-unit owners reach an ad and page built for their small, quick job
- verified Noise and condensation buyers see wording that matches their complaint
- verified Budget stops draining into film kits, curtains and car glass
- verified Calls arrive with window count, frame type and reason noted
- verified Slow sales are credited to the keyword that started them
- verified Reports show cost per survey and per signed order
Deliverables you receive
inventory_2 Separate campaigns for misted units, noise, condensation and whole-house replacement
inventory_2 Keyword groups with matching ads and landing pages for each problem
inventory_2 Negative list blocking film kits, curtains, cleaners, car glass and second-hand frames
inventory_2 Call tracking, a qualifying script and a follow-up routine for quiet leads
inventory_2 Budget plan linked to weekly survey capacity and factory lead times
inventory_2 Monthly report on cost per survey and cost per signed order
Technical approach
The mechanics behind SEM for double glazing, explained plainly.
Long conversion windows
A buyer may take weeks between first click and signed order. We track conversions over a longer window and link signed orders back to the original keyword, so slow but valuable sales are credited properly.
Match types and negatives
Tight matches protect the budget on costly terms like replacement windows, while broader ones are reviewed weekly. Terms containing film, curtains, car or cleaning are blocked early, since they can swamp a glazing account.
Location control
We target your service area rather than the whole region, and add areas near known noise sources when that suits the offer. Out-of-area clicks are excluded so surveys stay within a sensible travel radius.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to enquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
What to expect from Google Ads
Paid search begins to produce calls quickly, but glazing sales take weeks to close. Judging results over a few months gives a fairer picture.
Days 1 to 14
We audit the account, set up call tracking and launch the highest-value groups first, usually misted units and noise-related searches. Early calls are reviewed to improve wording and the booking path.
Weeks 3 to 8
Whole-house and sash campaigns go live with their own pages. Search terms are cleaned weekly, budgets shift to groups that book surveys, and you can see which areas and window types respond best.
Months 3 to 6 and beyond
With enough signed orders, we steer spend to the most valuable work. We do not guarantee a number of leads, and cost per survey depends on competition, season and your response speed.
Other Double Glazing marketing services
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Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓Frequently Asked Questions
How much should a glazing company spend on ads? expand_more
It depends on your area, survey capacity and order value. We start with what your team can survey weekly and increase as surveys become signed orders. We do not guarantee lead numbers.
Is it worth bidding on misted unit terms? expand_more
Usually yes. Replacing sealed units is a smaller job, but it brings in customers who often return for full replacement. We keep it in a separate group so you can see its value.
Can double glazing ads mention noise reduction? expand_more
Yes, in everyday language. We avoid specific decibel claims unless you can support them. Ads focus on quieter rooms and describe what the glass and gap do.
What about buyers who only want a cheap quote? expand_more
Ads state that you offer a free survey and describe your double glazing quality. Price-only shoppers will still click, so we use forms and scripts that find out what the buyer is trying to fix.
How do you handle long sales cycles? expand_more
Longer conversion windows and follow-up routines keep slow buyers in view. Reminder messages, finance information and gallery links help those who go quiet after the survey.
Can we advertise secondary glazing too? expand_more
Yes, as its own group. Secondary glazing is cheaper and suits heritage homes or rented properties. It also reaches people who would otherwise rule out double glazing on cost.
How do you prove ads led to double glazing orders? expand_more
Calls and forms are tagged by keyword, and you tell us which surveys became signed orders. The monthly report shows cost per survey and cost per signed order.
Ready to get more from Double Glazing SEM?
Get a free audit and we will show you where you are losing enquiries today.
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