Analytics for Massage Practices in Australia

A massage practice sells hours, and the hours are limited. One therapist has perhaps thirty or forty on the table each week. The point of tracking is therefore not volume, it is whether paid work fills the quiet hours with clients who stay, and whether a click became a booked session or only a visit to a menu.

Not all sessions are equal. A first deep tissue booking, a prenatal client who will return through pregnancy, a monthly regular and an office manager asking about workplace sessions each have different value. Reports must separate new clients, returning clients and group requests so the owner can see which kind each source brings.

Clients often search at odd moments. Someone with a stiff neck at nine at night looks at a few therapists, reads reviews and books for the morning. Tracking the booking button, the call from the listing and the form together, with time of day, shows when people decide and when the phone should be covered.

Some of it cannot be traced. A doctor's suggestion, a gym referral or a friend's mention leaves no click. We add a simple question to the booking form about how the client heard of you, and we state which figures are estimates. Health information is never part of measurement.