Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
CRM Integration for Tires
CRM Integration for Fitting Shops in Australia
A driver who asks for a fitted price and hears nothing until tomorrow has usually booked elsewhere. A CRM, meaning a customer record system, keeps each driver, vehicle, size and quote in one place with a next step. We connect it to your shop system so quotes, stock arrivals and changeover reminders do not depend on memory.
For wheel and tread shops where quotes, backorders and seasonal changeovers are handled from a phone, a notepad and a stock system that do not share information.
Where fitting jobs are won or lost
Context from how your customers search, compare and book.
The window for a quote is short. A driver comparing three shops will book with the one that gives a clear fitted price and a time slot first. If the quote sits until the afternoon, or a back-order is promised and forgotten, the job and sometimes the customer are lost for years.
A big part of the work depends on stock that is not on the shelf. A driver wants a particular size, you order it, and a week passes. A record that notes the size, the order date and the driver's contact lets you send a message the day it arrives, instead of waiting for them to ring again.
Seasonal changeovers repeat on a rhythm. Drivers who swap sets in spring and autumn, or store a winter set with you, are due at predictable times. A reminder with a booking link before the rush brings them in while bays are free, and fills the quiet weeks before the first cold snap.
Safety follow-up builds trust. Some shops invite drivers back for a re-check of wheel fixings after a short drive, or send a note when tread is getting low. All messages go to people who agreed, at sensible hours, and the record shows the consent, the vehicle and what was done.
Who this CRM work suits
groups Customer segments
- person Fitting shops with one advisor covering phones, counter and stock orders
- person Shops that store seasonal sets for regular customers
- person Garages that fit for work vans and trucks and need repeat contact
- person Owners who want more alignments and rotations booked with each fitting
psychology What drives their decision
- check_circle A reply to every size and price request the same day
- check_circle A message when a back-ordered size arrives
- check_circle Seasonal changeover reminders sent before the rush
- check_circle Consent recorded before any text or email goes out
How we deliver CRM Integration
A clear, repeatable process built around how tires customers search and decide.
1
Map how requests arrive
We list every route: phone, text, quote form, map listing message, walk-in, fleet email and install-only requests from drivers who bought online. We note who checks each and how long it sits. Most shops find one channel that is checked only once a day.
2
Build the record
Each driver gets a record with vehicle, size, brand, last fitting date, storage if any, source, consent and status. Fleets carry a vehicle count and a named contact. Statuses run from new, to quote sent, to booked, to fitted, to reminder due.
3
Write the messages you approve
We draft a quick reply to a size and price request, a quote follow-up, a stock-arrived notice, a booking reminder, a changeover reminder and a review request. The tone is brief and plain. Nothing claims safety outcomes, and you edit every line.
4
Connect the shop and stock systems
Where your shop system offers a connection, customers, vehicles and jobs flow into the record, and back-ordered items trigger a note when received. Where it does not, a nightly export or a simple form does the job. We test the whole chain with sample jobs.
5
Feed results back
Fitted sets, alignments and flat repairs are marked as won and valued in reports. Where suitable, they go to ad accounts as counts and values, never names, so spend follows searches that bring real sets. We review lost quotes with you each month.
handshake
What Tires CRM Integration includes
Get every enquiry into your CRM (customer tracking system) fast, with its source recorded in Australia
- check_circle Route map
- check_circle Driver and vehicle record
- check_circle Shop and stock connection
- check_circle Approved message set
- check_circle Seasonal reminder review
What you can expect
- verified Size and price requests receive a quick, clear reply
- verified Open quotes are followed up politely and on time
- verified Back-ordered sizes trigger a notice the day they arrive
- verified Regulars receive changeover reminders before the rush
- verified Fitted sets and alignments feed reports and ad budgets
- verified The advisor sees one list of what needs attention today
Deliverables you receive
inventory_2 A map of every request route, with owner and current delay
inventory_2 A driver and vehicle record with size, last fitting, storage and consent
inventory_2 A link to your shop and stock systems, or a clean daily export
inventory_2 Approved templates for quotes, stock arrival, reminders and review requests
inventory_2 A daily list of open quotes and back-orders waiting for a call
inventory_2 A monthly view of quotes, bookings, fittings and lost sales by source
Technical approach
The mechanics behind CRM Integration for tires, explained plainly.
Quote follow-up rules
Open quotes older than a chosen age appear on a daily list for the advisor. A first follow-up goes out by text or email, and a second only if the driver has opened the first. The advisor can add a call. After that the quote closes politely, so nobody is chased.
Stock arrival alerts
When an ordered size is received, the record triggers a message to the waiting driver with a booking link. This one step converts many back-orders into fitted sets and prevents the common case of a driver who stopped waiting and bought elsewhere.
Consent and timing
Service messages and promotions are separate, and drivers choose what they receive. Texts go out in sensible hours and each carries a way to stop. We help with the wording, and your adviser should confirm that it follows local rules.
What Tires CRM integration costs
Tires CRM integration is scoped to the system you already use, or a simple one if you have none. We quote it after a short look at how leads reach you today.
What's included
Lead routing
IncludedEvery lead from forms, calls and ads lands in one place with its source, and goes to the right person.
Reply and follow-up rules
IncludedFast first replies and follow-up steps, so fewer leads go quiet.
Results back to ad accounts
IncludedBooked and lost outcomes tagged, so reports and ad accounts learn which leads were real.
The cost depends on your current tools and how many steps you want automated. Talk to us for a fit.
What to expect from CRM integration
The change should feel like fewer lost quotes and fewer awkward calls about stock.
Days 1 to 14
We map the routes, set up the record, connect the quote form and write the messages for approval. We send test requests through each path, including a size you do not stock, to be sure the follow-up works.
Weeks 3 to 8
Real quotes and back-orders appear in the record. We review open quotes with your advisor, adjust the follow-up timing and make sure arrivals trigger notices. Storage customers are loaded in for the next changeover.
Months 3 to 6 and beyond
You can see how many quotes become fitted sets and how many back-orders are rescued. Changeover reminders show their effect when the next rush starts. Results depend on stock, price and competition, and we cannot promise conversion rates.
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Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
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✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓Frequently Asked Questions
Why does a wheel and tread shop need a CRM? expand_more
A shop system knows what was billed. A CRM also holds the drivers who asked for a quote, were waiting on a back-order or simply were not due yet. That group holds a lot of fitted sets, especially once a worn set wears out from the car.
How does the CRM help with back-orders? expand_more
The record notes the size, the order date and the driver's contact. When the size arrives, a message with a booking link goes out. Fitting shops often recover sales that would otherwise drift to another shop while a worn set wears out and the driver cannot wait.
Can it manage seasonal changeovers? expand_more
Yes. Drivers who swap winter and summer sets, or store one with you, get a reminder before the rush with a booking link. Bays fill earlier, and the changeover is spread across more days, long before a worn set wears out in a hurry.
What should the first reply to a price request say? expand_more
It confirms the vehicle and size, gives the fitted price or a time to expect it, says what the price includes and offers a slot. It makes no safety promise. You approve the wording, and it is short, since the driver may be reading it while the old set wears out at the roadside.
Do we have to store personal details? expand_more
Only what you need: a name, a contact, the vehicle, the size and the last visit. Anything else stays out. Shops remain responsible for customer data, and we suggest an adviser reviews the set-up, even for a simple record kept when a set wears out.
Will it work with fleet customers? expand_more
Yes. Fleets get a tag, a named contact and a rhythm of reminders. Their jobs are reported separately, so they do not distort what it costs to win a private driver whose set wears out.
What stays with the shop? expand_more
Prices, stock, advice on tread and safety, and every message sent are yours, including the one a driver reads when a set wears out. Our part is the record, the connections and the draft texts you approve. Conversion rates are not promised.
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