Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
SEM for NDIS Providers
Google Ads for NDIS Providers in Australia
Search advertising for NDIS providers who want participant and referrer enquiries in weeks, not months. Campaigns are scoped to your supports and regions, with controls that keep job seekers and out-of-area clicks off your budget.
We build campaigns around matter-level intent, such as SIL vacancies or support coordination, and count qualified enquiries, not clicks. NDIS compliance stays with you.
Why paid search suits NDIS intake
Context from how your customers search, compare and book.
Paid search captures people already asking for a service. A nominee searching for a SIL vacancy in a specific suburb is different from someone researching how the NDIS works. Campaigns should separate those intents and bid only on searches that can lead to a service agreement.
Keyword control matters more than budget. Broad match on terms like disability support pulls in job seekers, students, carers seeking employment and people in other states. We use exact and phrase match, review search terms weekly and add negatives until spend follows genuine participant demand.
Landing pages should match the search. Someone typing support coordination in Brisbane expects a page about support coordination in Brisbane, with a clear next step. A general homepage wastes the click and makes qualified enquiries look weaker than they are.
Measurement needs care. A form fill from a job seeker is not a lead. We track calls of a meaningful length, form submissions and intake status, and ask your team to flag which enquiries were qualified so reporting shows cost per qualified intake.
Who paid search reaches
groups Customer segments
- person Participants and nominees seeking a named support type in a specific area
- person Families looking for a vacancy or a start date for a loved one
- person Support coordinators looking for providers with current capacity
- person Plan-managed and self-managed participants comparing provider options
psychology What drives their decision
- check_circle A landing page that matches the support and location searched
- check_circle Clear availability and a quick, accessible way to make contact
- check_circle Plain wording about registration and what the service covers
- check_circle A prompt, respectful response from the intake team
How we deliver SEM
A clear, repeatable process built around how ndis providers customers search and decide.
1
Account and tracking setup
We set up conversion tracking for calls and forms, agree what counts as qualified, and connect intake outcomes back to the campaign. Without this, spend cannot be judged against service agreements.
2
Campaign structure
Campaigns are split by support type, region and intent, such as SIL vacancy, community access, support coordination and therapy. Each gets its own keywords, budget and landing page rather than sharing a generic pool.
3
Keyword and negative control
We start with exact and phrase match on terms your team can serve. A negative list removes job seekers, students, free-advice seekers and other-state queries, and grows as search term reports come in.
4
Landing pages and schedules
Each campaign points to a specific page with a clear phone number and short form. Ad schedules follow intake hours, so calls are answered and forms are followed up while the enquirer is still engaged.
5
Review and refine
Every week we read search terms, pause waste and shift budget to what produces qualified enquiries. Monthly reports show cost per qualified intake in AUD, with GST shown separately where needed.
query_stats
What NDIS Providers SEM includes
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in Australia
- check_circle Google Ads account build or audit, with the account in your name
- check_circle Conversion tracking for calls, forms and intake outcomes
- check_circle Weekly search term review and negative keyword maintenance
- check_circle Monthly report covering spend, enquiries and qualified intakes
- check_circle Advice on landing pages and intake response times
What you can expect
- verified Enquiries from people searching for the exact supports you deliver
- verified Less budget spent on job seekers and out-of-area searches
- verified Ad spend visible against qualified intakes rather than clicks
- verified Campaigns that follow your intake hours and capacity
- verified Landing pages matched to each support type and region
- verified A clear picture of which searches turn into service agreements
Deliverables you receive
inventory_2 Campaign structure by support type, region and intent, with budgets you approve
inventory_2 Exact and phrase match keyword sets with a maintained negative keyword list
inventory_2 Responsive search ads written to your registration scope and reviewed with you
inventory_2 Call tracking, form tracking and intake status feedback into the account
inventory_2 Landing page recommendations or builds for each campaign
inventory_2 Weekly search term review and monthly reporting
Technical approach
The mechanics behind SEM for ndis providers, explained plainly.
Negative keyword architecture
Shared negative lists cover recruitment terms, training courses, employment queries and other-state locations. Campaign-level negatives keep support types from competing with each other for the same search.
Call and form measurement
Call tracking numbers and form events record source, campaign and duration. Health or disability details are not fed into ad platforms. Only enquiry-level signals are used for optimisation.
Intake-hours scheduling
Bids and ad schedules follow when your team can answer the phone and reply to forms. Out-of-hours enquiries get an acknowledgement and a clear expectation of when you will be in touch.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to enquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
What to expect from NDIS Google Ads
Paid search can produce enquiries faster than SEO, though the first weeks are for learning what your market actually searches.
Days 1 to 14
Tracking, structure and ads are built and reviewed. Campaigns launch with conservative budgets and tight match types so we can see which searches are real.
Days 15 to 60
Search term data drives negatives and landing page changes. We compare enquiry quality by campaign and adjust budgets toward the supports you can staff.
Month 3 onward
With enough data, we refine bidding, test new ad angles and expand to further regions only where intake capacity exists.
Other NDIS Providers marketing services
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓Frequently Asked Questions
Are there restrictions on advertising disability services? expand_more
Platforms apply policies to health and sensitive categories, and the provider is responsible for compliance with the rules of the NDIS Quality and Safeguards Commission and the NDIA. We write ads within platform policy and ask you to approve wording before launch.
How do you stop job seekers clicking? expand_more
We use exact and phrase match, negative keywords such as jobs, careers and employment, and copy that speaks to participants. We also review search terms weekly and remove anything that drifts toward recruitment.
What conversion actions do you track? expand_more
Phone calls above a set length, form submissions and click-to-call taps, plus intake outcomes your team feeds back. That lets us report cost per qualified enquiry rather than cost per click.
Do you bid on competitor provider names? expand_more
Only if you ask and the platform rules allow it. We tend to advise focusing on service and location searches, where intent is clearer and there is less confusion.
Can you advertise a single SIL vacancy? expand_more
Yes. A dedicated campaign and page for a vacancy lets us reach the right suburbs and pause once it is filled. Eligibility for supports remains a matter for the NDIA and the participant's plan.
What budget do we need? expand_more
That depends on region, support type and competition. We suggest starting with a level that produces enough data to judge, and increasing only when intake capacity supports it.
Who owns the ad account? expand_more
You do. The account, billing and data sit in your name and we work as managers within it.
How fast can campaigns launch? expand_more
Once tracking, wording and landing pages are agreed, campaigns can go live in a matter of days. Optimisation continues after launch as real search terms arrive.
Ready to get more from NDIS Providers SEM?
Get a free audit and we will show you where you are losing enquiries today.
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