Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Australia.
Advisory
More Briefs in Australia.
Better-Paying Clients.
Built for Australian owner-led businesses competing in AU search. Companies hire a copywriter when the site, emails or ads are not converting. They look for samples, a niche and a first step that is not a 20-page proposal.
HeyLead helps freelance copywriters and small copy studios fill the pipeline with search, samples and enquiry forms that screen for project type in Australia.
handshake verified star
Trusted by copywriters and copy studios to win more qualified requests from the buyers already searching for them in Australia.
Who This Is For
For freelance copywriters and boutique copy teams who want more of the briefs they write well in Australia. Copywriters demand shows up on Google.com.au as "copywriter near me" and "website copywriter". We build marketing around suburb and state pages across Sydney, Melbourne, Brisbane, Perth and regional Australia, suburb plus trade. Copywriters buyers book through an Australian number and a short form. Proof that converts here is Google reviews, ABN, and licence details on the page. Slow replies lose the job to Hipages, Oneflare, and Google Business Profile. Reporting is in A$ (AUD); GST at 10% belongs in the unit economics.
check_circle Copywriters operators covering Sydney, Melbourne, Brisbane, Perth and regional Australia
check_circle Teams that need "copywriter near me" and "website copywriter" on Google.com.au
check_circle Businesses booking through an Australian number and a short form, not a shared directory
check_circle Owners who want proof via Google reviews, ABN, and licence details on the page
Who buys, and what they search
groups
Who you are marketing to
- personBusiness owners with a website that does not convert in Australia
- personMarketing managers who need a writer for a launch in Australia
- personAgencies that need a reliable freelance writer in Australia
- personFounders writing their first brand message in Australia
travel_explore
What buyers search for
searchcopywriter near mesearchwebsite copywritersearchhire a freelance copywritersearchemail copywritersearchcopywriter for small business
bolt
Ready to book
- boltEnquiries that describe a project type and a deadline in Australia
- boltVisits to sample and pricing pages in Australia
- boltSearches for a niche plus copywriter in Australia
- boltReplies to a short starting offer in Australia
What drives their decision
check_circle
Samples in their industry in Australia
check_circle
Clear starting packages and price ranges in Australia
check_circle
Fast, clear replies in Australia
check_circle
Testimonials from past clients in Australia
How we capture intent
search
Niche and sample pages in Australia
Pages for the industries and project types you write best, each with samples that prove fit in Australia.
article
Samples that sell in Australia
Before-and-after examples and short case notes that show what changed in Australia.
ads_click
Search ads for ready buyers in Australia
Ads for people searching for a copywriter, sent to a sample-led page and not a vague bio in Australia.
hub
Tracking to booked project in Australia
We record each lead's source from the first click to the booked kickoff in Australia.
my_locationmarketing geo for copywriters covers Sydney, Melbourne, Brisbane, Perth and regional Australia with suburb and state pages.
Our Copywriters Marketing Approach
01
flight_takeoff
Copywriters demand on Google.com.au
Copywriters shows up as "copywriter near me" and "website copywriter" on Google.com.au. We capture suburb and state pages across Sydney, Melbourne, Brisbane, Perth and regional Australia, suburb plus trade.
02
filter_alt
Leads that can book via an Australian number and a short form
We filter tyre-kickers and job-seekers. The booking path is an Australian number and a short form. Proof that converts is Google reviews, ABN, and licence details on the page, not a shared directory lead.
03
auto_awesome
Local proof, not a price race
Messaging names coverage, Google reviews, ABN, and licence details on the page, and response time. Slow replies lose copywriters jobs to Hipages, Oneflare, and Google Business Profile in Australia.
04
event
From click to booked work
Quote, follow-up and repeat work run through an Australian number and a short form. Reporting is in A$ (AUD); GST at 10% belongs in the job maths.
05
insights
Attribution under Australian Privacy Act rules on lead forms
Every copywriters enquiry keeps source, campaign and page. Australian Privacy Act rules on lead forms is in the tag plan.
Copywriters marketing services
search
SEO for Copywriters in Australia
Help nearby customers find you on Google before they call a competitor in Australia
- checkService and location pages built around searches like "copywriter near me" in Australia
- checkClear answers to questions people ask when comparing options like "website copywriter" in Australia
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, enquire or book in Australia
query_stats
SEM for Copywriters in Australia
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in Australia
- checkGoogle Ads campaigns for "copywriter near me" and similar high-intent searches in Australia
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks in Australia
- checkLanding pages that match the ad and lead to calls or bookings in Australia
ads_click
Meta Ads for Copywriters in Australia
Reach the right local audience on Facebook and Instagram with proof-led ads in Australia
- checkLocation and interest targeting matched to how copywriters customers decide in Australia
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now in Australia
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages in Australia
web
Web Design for Copywriters in Australia
Pages that make it easy to understand the offer and take the next step in Australia
- checkPages built for searches like "hire a freelance copywriter" and for quote or booking requests in Australia
- checkReviews, credentials and the areas you serve visible before anyone scrolls in Australia
- checkForms, tap-to-call buttons and booking steps tested on phones in Australia
monitoring
Analytics for Copywriters in Australia
See which channels bring real enquiries and new customers in Australia
- checkCall, form and chat tracking by campaign and landing page in Australia
- checkReporting tied to qualified leads and new customers, not vanity clicks in Australia
- checkDashboards your team can use to decide where to spend more or cut back in Australia
handshake
CRM Integration for Copywriters in Australia
Get every enquiry into your CRM (customer tracking system) fast, with its source recorded in Australia
- checkEnquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person in Australia
- checkSource tags so every sale traces back to the marketing that brought it in Australia
- checkAutomatic follow-up steps so new enquiries get a fast reply and more turn into sales in Australia
psychology
AI Optimisation for Copywriters in Australia
Make your business easier for AI search tools to understand and recommend in Australia
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately in Australia
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews in Australia
- checkMonitoring how AI surfaces your brand for searches like "copywriter near me" in Australia
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in Australia.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in Australia.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in Australia.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in Australia.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in Australia.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in Australia.
Certified and experienced
Certified where it matters. Accountable for the outcome in Australia.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in Australia.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
check
Qualified copywriters enquiries from "copywriter near me" on Google.com.au
check
Less spend lost to Hipages, Oneflare, and Google Business Profile in Australia
check
Faster replies on an Australian number and a short form
check
A clear view of which channel booked the work
check
More qualified project enquiries in Australia
check
Visibility for copywriter and website copy searches in Australia
This is copywriters marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume in Australia.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning in Australia.
Budgets and reporting in A$ (AUD). GST at 10% belongs in the unit economics.
You are in good company
starstarstarstarstar
format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
person
Warren Stokes
Director of Sales and Marketing, Avidian
starstarstarstarstar
format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
person
Andrew Woodruff
CEO, Woodruff Property Management
starstarstarstarstar
format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
person
Michael Sweet
CEO, 1800 CLEANER
starstarstarstarstar
format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
person
Paul Liddiatt
Chief Marketing Officer, NewBook
starstarstarstarstar
format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
person
Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
person
Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about copywriters marketing? We have got honest answers in Australia.
Most copywriters enquiries are time-wasters. Can you fix the quality?
Quality is targeting and message match. On Google.com.au we split "copywriter near me" from cheap research. The filter is an Australian number and a short form plus Google reviews, ABN, and licence details on the page, not another form field.
How quickly will Copywriters see results?
Paid can produce qualified enquiries in weeks. SEO on Google.com.au compounds.
Do we have to sign a long contract?
No. It is month to month, with no commitment, and free to cancel with 1 month's notice. Most clients stay because "copywriter near me" and booking via an Australian number and a short form perform.
How do you report on what is working?
Reporting is enquiries and booked work, tied to Google.com.au and suburb and state pages. Every lead has a source. Australian Privacy Act rules on lead forms is in the measurement plan.
Should copywriters pick a niche or stay general in Australia?
A niche page alongside a general services page usually wins. A buyer in software or health wants to see samples from their own world, and a niche makes you easier to remember and refer. We can lead with the industry that already pays you best in Australia. Campaigns follow Google.com.au and how local buyers actually enquire.
Do copywriters need paid ads, or is search enough in Australia?
Search and a strong sample library often do most of the work, and ads can add speed when you have open weeks. If we run ads, they go to a page built around your samples, not a vague bio. We agree the budget with you first in Australia.
How can copywriters show samples when old clients conflict or contracts forbid it in Australia?
Use rewritten samples, anonymised before-and-after pieces and a few named projects you have the rights to share. A short note on the assignment and the result makes each piece persuasive. We never invent samples or testimonials in Australia.
Can you help copywriters sell monthly retainers and not only one-off projects in Australia?
Yes. A monthly retainer for emails or content is bought differently from a single website rewrite. We build a separate page and starting offer for each, so buyers can see what the first month looks like in Australia.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in Australia.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in Australia.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in Australia.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in Australia.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in Australia.
Let's Fill More Copy Briefs in Australia
If you write copy for a living and want more of the right clients, let us talk in Australia.