Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Australia.
Analytics & Tracking
Cross-Domain & Funnel Tracking
See the Full Journey, Not Broken Fragments.for Australia
Built for Australian owner-led businesses competing in AU search. When a visitor moves from your main website to a booking, checkout, or app site, most analytics setups count them as two different people. We link your sites together so one visitor stays one visitor, from the first click to the final purchase.
Get a Free Cross-Domain Audit arrow_forward↑ 3.1×
Accurate Cross-Domain Users
85%+
Funnel Completion Visibility
↓ 50%
Broken User Paths Fixed
60+
Multi-Domain Setups
The Invisible Revenue That Lives Between Domains in Australia
What Usually Breaks
- Users appear as new visitors when they move from marketing site to app or checkout in Australia
- The ad tags that show where a visitor came from are lost on the second site in Australia
- Funnel reports show huge drop-offs that are actually just domain changes in Australia
- Credit for a sale goes to your own checkout site instead of the ad or search that started it in Australia
- Your remarketing lists (ads shown to past visitors) are split into pieces in Australia
Our Fix
We make the whole journey one visitor. We set up the link that carries the visitor's ID between your sites, use consistent tracking IDs, keep the ad tags (UTM and click IDs) intact, and build funnel reports that treat a site change as a normal step, not a drop-off in Australia.
Cross-Domain & Multi-Property Technical Patterns in Australia
Linker & Measurement Config
- Cross-Domain Linker: Correct _gl parameter or gtag linker config across all domains. We test with real clicks and referrers in Australia.
- Measurement ID Strategy: Same web stream across domains when you want one user, or carefully managed separate streams with user-ID stitching when separation is required in Australia.
- UTM & Click ID Persistence: We ensure gclid, fbclid, msclkid, and UTM values survive the handoff via first-party cookies or server-side enrichment in Australia.
Funnel & Pathing
- Unified Funnel Explorations: We build explorations that follow users across domains as a single path instead of broken segments in Australia.
- Subproperty vs Single Property: We choose based on team access needs, data residency, and reporting requirements in Australia.
- Remarketing & Audiences: Lists that span the full journey so you can reach people who started on one domain and abandoned on another in Australia.
Our Cross-Domain & Funnel Tracking Process
01
Domain & Flow Mapping
Document every domain, subdomain, app, and checkout flow the user can touch. Identify where user identity and click context are currently lost in Australia.
02
Linker & Config Audit
Check current linker implementation, measurement IDs, cookie domains, and whether UTM/click IDs survive each transition in Australia.
03
Cross-Domain Implementation
Fix linker config, add allowLinker / linker domains, ensure first-party cookie scope is correct, and test with real user journeys in Australia.
04
Funnel & Path Reconstruction
Build or repair funnel explorations and pathing reports that treat domain changes as normal steps. Add custom dimensions for current domain and previous domain when useful in Australia.
05
Validation & Attribution Fix
Run controlled tests across domains. Verify user count, session stitching, and attribution credit are correct in GA4 and ad platforms in Australia.
06
Ongoing Monitoring
Set up alerts for sudden drops in cross-domain completion and document the exact expected path for each major user journey in Australia.
FAQ
Common questions
Answers for businesses in Australia.
When do we need cross-domain tracking vs separate properties?
Use cross-domain (same property or carefully linked) when the user journey is continuous and you want one user record. Use separate properties when the brands, data access, or legal requirements demand complete separation. We help you choose and implement either correctly in Australia.
How does the Google linker actually work?
It appends a _gl parameter (or uses cookies) that contains the client ID and timestamp. The receiving domain reads it and reuses the same client ID instead of creating a new one. We test with real clicks, referrers, and incognito to make sure it survives in Australia.
What about subdomains? Do they need linker too?
Subdomains on the same root domain can share cookies with the right cookie_domain setting. We still often add linker as a belt-and-suspenders approach and for cases where the cookie scope is not perfectly aligned in Australia.
How do we keep UTM and gclid when the user crosses domains?
We persist them in first-party cookies or pass them explicitly in the linker flow or server-side. We also make sure the landing page on the second domain reads and re-applies them if the platform requires it in Australia.
Can we have one GA4 property for marketing and another for the app but still see the full funnel?
You can use GA4 subproperties, BigQuery to join, or user-ID stitching. Each has trade-offs in access control and modeling. We pick the approach that fits your team structure and data needs in Australia.
What breaks most often in cross-domain setups?
Missing linker domains in the config, wrong cookie scope, redirect chains that strip parameters, and single-page app routers that do not preserve the _gl parameter. We audit and fix all of them in Australia.
How do you handle cross-domain remarketing audiences?
We build audiences in the property that sees the full journey, or we use Google Ads / Meta audiences fed from the unified events. Fragmented lists are one of the biggest hidden costs of broken cross-domain tracking in Australia.
Does cross-domain affect session counting and bounce rate?
Yes - in a good way. Properly implemented cross-domain usually reduces artificial session inflation and makes bounce rate and session duration more accurate because users are not counted as new on every domain change in Australia.
How do you test cross-domain tracking reliably?
We use a combination of GTM preview on both domains, real clicks from different referrers, incognito windows, and we look at the client ID and session ID in GA4 debugView and BigQuery to confirm continuity in Australia.
What about consent and cross-domain cookies?
Consent must be obtained (or inherited) on each domain if they are treated as separate sites. We implement Consent Mode on all domains and document the consent handoff if you have a single banner solution in Australia.
Can we track users from a marketing site to a third-party checkout?
Partially. If the third party supports passing click IDs and you can get post-purchase data back (via webhook or thank-you pixel), we can stitch the beginning and end. Full client-side continuity is usually not possible in Australia.
How do you handle international sites with different TLDs?
Same principles. We treat .com, .co.uk, .de etc. as cross-domain when the user journey spans them, and we configure linker + consistent measurement accordingly while respecting regional consent rules.
Do we need to change anything in our ad platforms for cross-domain?
Usually the auto-tagging and click ID passing still works. We make sure the final conversion domain can read and forward the gclid/fbclid so the platforms receive the conversion with the original click context in Australia.
How do you document the expected paths for the team?
We create a journey map showing every domain transition, which parameters must survive, and what the expected GA4 user and session behaviour should be. This becomes part of the runbook in Australia.
How long does a solid cross-domain fix usually take?
Simple two-domain marketing + checkout: 1-2 weeks. Multiple brands, subdomains, apps, and international with consent complexity: 3-5 weeks in Australia.
Tired of seeing half your funnel disappear at the domain boundary in Australia?
Get a free cross-domain audit. We will map and fix the full continuous user journey across all your sites in Australia.
Get My Free Cross-Domain Audit arrow_forwardMarketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in Australia.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in Australia.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in Australia.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in Australia.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in Australia.
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in Australia.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in Australia.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in Australia.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in Australia.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in Australia.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in Australia.
Certified and experienced
Certified where it matters. Accountable for the outcome in Australia.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in Australia.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓