Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
AI Optimisation for Things to Do
AI Search Visibility for Things to Do in the UK
Visitors and locals now ask assistants what to do this weekend, where to take visiting parents or how to fill a wet afternoon with children. Answers come from clear pages, consistent details and honest reviews. We improve those sources so your experience can be named, but no result is promised.
For attractions, tours and venues that want clear pages and matching details, so assistants can describe and recommend them accurately.
How people ask assistants what to do
Context from how your customers search, compare and book.
Questions are about a situation. What can we do with a toddler and a grandparent when it rains, which tour is good for a first day in town, is there something for a group of eight on a Friday night. Assistants prefer pages that say plainly who an experience suits, how long it lasts and what it costs.
Practical details win trust. Duration, what is included, accessibility, parking, age or height limits, food on site and what happens in bad weather are the facts people ask next. If they are buried in a PDF or missing, an assistant may skip you or, worse, state something out of date.
Many experiences are sold on several sites. Your own page, a marketplace listing, a tourist board guide and a map profile may each describe the same tour differently. We align duration, price band, meeting point and policies, because assistants compare sources and are less likely to repeat a place that contradicts itself.
Reviews and local mentions supply the detail. A visitor who writes that the guide kept children interested, or that the escape room felt fair, hands an assistant a useful sentence. Nobody controls these answers, they differ between assistants and over time, and we promise no ranking.
Experiences that gain most
groups Customer segments
- person Attractions that depend on visitors who search once and choose quickly
- person Tour operators selling on marketplaces and wanting direct bookings too
- person Venues with indoor options that suit rainy days
- person Newer experiences with strong feedback and few listings
psychology What drives their decision
- check_circle Plain pages stating duration, price band and suitability
- check_circle Matching details across every listing
- check_circle Reviews that describe the experience
- check_circle Mentions in trusted local guides
How we deliver AI Optimisation
A clear, repeatable process built around how things to do customers search and decide.
1
Try the questions visitors type
We start by asking assistants what visitors ask on the day: a wet afternoon with a toddler, an outing for visiting parents, a first day in town. Then we note which experiences come back, what is claimed about yours and what is stale or wrong.
2
Settle the seasonal facts
Last entry times, season dates, meeting points, price bands, accessibility notes and weather rules go onto one sheet that you approve. That sheet feeds your website, map profile, marketplace pages and tourist guide entries, so a change for the summer is made once.
3
Give each experience a page that answers first
Every experience gets a page whose opening lines say who it is for, how long it takes, what it costs and what is included. Situation pages such as rainy day, family outing and group of eight link to it, and you approve each line.
4
Collect visitor voices and local mentions
After a visit, guests are invited to say what they did and who they came with. We also look for honest places your experience fits, such as school holiday lists, community calendars and local guides. Nothing is bought or posted for you.
5
Label the pages and keep watching
Behind-the-scenes labels describe the business, hours, offers and questions in a form machines read. Every month the same visitor questions go back to the assistants, and you receive a plain note on what changed, what did not and what we will tackle next.
psychology
What Things to Do AI Optimisation includes
Make your business easier for AI search tools to understand and recommend in the UK
- check_circle Visitor question baseline
- check_circle Seasonal fact sheet
- check_circle Experience and situation pages
- check_circle Visitor review and mention plan
- check_circle Monthly assistant comparison note
What you can expect
- verified Assistants can quote correct hours, prices and inclusions
- verified Every experience has a page that answers the next question
- verified Rainy day and group questions land on pages written for them
- verified Marketplace and guide entries agree with your own site
- verified A monthly note shows how assistants describe your experience
- verified Stale seasonal details are caught before visitors find out
Deliverables you receive
inventory_2 Baseline report of assistant answers for typical what-to-do questions
inventory_2 One plain page per experience with duration, price band, inclusions and suitability
inventory_2 Rainy day, family, group and first-visit pages where they apply
inventory_2 Aligned hours, policies and meeting points across the web
inventory_2 Structured data for the business, offers, hours and questions
inventory_2 Monthly recheck of assistant answers with plain notes
Technical approach
The mechanics behind AI Optimisation for things to do, explained plainly.
Offers and hours labelled
Hidden labels give machines your opening hours, ticket offers and common questions. They must match the page exactly, so seasonal hours and special event dates are changed in both places in the same sitting.
Text that can be read
Durations, prices and inclusions sit in ordinary page text, not inside images, sliders or brochure downloads. Booking pages stay open to automatic readers and load quickly on a phone, so a quoted price or time is the real one.
One tour, many sites
Marketplaces, tourist boards and hotel desks may each list your experience with a different length or price band. We keep a running list, review it monthly and correct whatever differs, directly or by asking the platform to amend it.
What Things to Do AI search work costs
Things to Do AI search setup starts at $500 USD one-time. Repeat checks of what AI tools say about you are scoped separately.
What's included
Baseline check
IncludedWe ask the main AI tools the questions your customers ask, and note what they say about you and your rivals.
Clear facts and structure
IncludedService, area, hours and credential facts stated plainly on your pages and listings, with the labels machines read.
Fix list and handover
IncludedA short list of gaps found, with the fixes made or handed to your team.
Repeat checks every month or quarter are scoped separately. No one controls AI answers, so results vary. Talk to us for a fit.
What a first season looks like
Assistants refresh at different speeds, so the first weeks go on accuracy before anything is polished.
Days 1 to 14
Visitor questions are run and answers logged. Stale seasonal hours, missing access details and old price bands are repaired first, and the list of pages to write is agreed with you before any are published.
Weeks 3 to 8
Experience pages and labels go live, and the visit-review invitation starts. The visitor questions are asked once more to catch early movement. Some assistants adopt changes within days and others take much longer, and the report says which.
Months 3 to 6 and beyond
Reviews, mentions and clearer pages accumulate across a full season. We revise pages for holidays and events. No mention can be promised, results hinge on competition and each assistant's source choices, and no guarantee is offered.
Other Things to Do marketing services
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Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓Frequently Asked Questions
Will an assistant name our experience when people ask for things to do? expand_more
Nobody can promise that, including us. The aim is that when an assistant looks for things to do in your area, your facts are easy to find, agree everywhere and are backed by honest reviews. What it says is its own decision.
What do visitors usually ask? expand_more
Mostly situations: a wet afternoon, visiting relatives, a group of friends. People ask for things to do that fit the situation, then ask about cost, length, access and weather. Pages that answer these in their first lines are the easiest for an assistant to quote.
Is a marketplace listing a problem? expand_more
It can be if it disagrees with your site. Assistants compare sources, and a listing with another price or length weakens trust in both. We line the details up and keep them aligned as things change.
How do you learn what assistants say about us? expand_more
Each month we ask a fixed list of visitor-style questions and place the answers beside last month's. Answers differ from day to day, so we watch for steady patterns instead of a single reply.
Why do seasonal changes matter so much? expand_more
Winter hours, closed routes and holiday dates linger on listings for months. We keep a seasonal checklist so changes reach your site, profile and guides together, which matters most when things to do are weather-dependent.
Do reviews affect what an assistant writes? expand_more
They do. A visitor who explains how the guide handled children or how the room felt fair gives it real words. We help you ask after visits but never write, buy or filter reviews.
When might things start to move? expand_more
Repaired hours and prices may show in a few weeks. Reviews and mentions build over a season, and assistants refresh on their own schedule, so we report trends and mark any figure too thin to trust.
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