Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
SEM for Tiling
Google Ads for Tiling in the UK
A person with a gutted bathroom needs a tiler this week, not next quarter. Paid search can put your name in front of them at that moment, if the account is built to ignore roof tiles, tile shops and do-it-yourself buyers. We structure the campaigns, protect the budget and report every call, and we do not guarantee leads.
For tilers who want bathroom, shower, kitchen and floor job requests from paid search, with budget kept off shopping and roof tile clicks and reported by room type.
Why tiling ads need careful building
Context from how your customers search, compare and book.
Search terms around tiling are crowded with people who are not hiring. They want roof tiles, a tile cutter, bulk floor tiles, a tile shop, grout cleaning tips or a course. An ad for bathroom tiling that is allowed to run on these will spend money and book nothing, so exclusions are as important as keywords.
Real buyers search by room and problem: bathroom tiler, shower waterproofing, wet room installer, tiling a kitchen splashback, large floor tiles fitted, regrout and reseal. They often have tiles chosen or on order. That makes them better buyers, because they have already committed to the project.
Timing is tied to other trades. A bathroom reno sits between the plumber and the painter, so a gap of a few days matters. Ads that state how soon you can start, and landing pages that let a builder or owner book a measure online, win jobs that a slower reply loses.
Tiling jobs are also priced by the room, so a few good calls can fill a month. That makes call quality more important than volume. The person answering should ask the room, rough size, whether tile is bought and a photo, then book a measure or explain why the job is not a fit.
Who this advertising is for
groups Customer segments
- person Bathroom tilers wanting shower, wet room and full refit work
- person Floor tilers handling large formats, stone, patios and heated floors
- person Splashback and feature wall tilers working with kitchen firms
- person Commercial tilers looking for restaurant, retail and washroom projects
psychology What drives their decision
- check_circle Keywords that name the room and the problem
- check_circle Exclusions that block roofing, shopping and training
- check_circle Ad text with a start window and a clear next step
- check_circle Calls that are answered and qualified the same way
How we deliver SEM
A clear, repeatable process built around how tiling customers search and decide.
1
Room-based campaign plan
We build campaigns for bathrooms and showers, floors, kitchens and splashbacks, repairs and regrouting, and commercial. Each has its own budget and landing page, so a bathroom budget is not eaten by repair clicks that you would rather not chase.
2
Keywords and exclusions
Keywords come from phrases owners use when hiring. Exclusions remove roof tiles, tile shops, cutters, free advice, courses and jobs. Each week we read the search terms report and add new exclusions, since irrelevant phrases keep appearing.
3
Start-window ads and extensions
Ad text states the rooms you tile, your service area and how soon you can come to measure, as long as you can keep that promise. Extensions add call buttons, your location and short links to bathroom, floor and commercial pages.
4
Landing pages and call script
Each campaign leads to a page with finished work, a short explanation of preparation and a form asking room, size, tile supplied by and photos. A call script helps whoever answers qualify the job and offer a measure slot.
5
Review and report
Every week we cut waste, test new ad text and re-read the search terms. Each month you see spend, calls, measures booked and jobs signed by room type, with changes made and plans for the next stretch.
query_stats
What Tiling SEM includes
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in the UK
- check_circle Room-based campaign structure
- check_circle Weekly exclusion updates
- check_circle Landing pages with qualifying form
- check_circle Call tracking and answering script
- check_circle Monthly report by room type
What you can expect
- verified Clicks come from owners with a stripped bathroom or chosen floor tile
- verified Roof tile, shop and course searches stop costing money
- verified Callers are asked about room, size and supply before a measure is booked
- verified Bathroom and floor jobs rise while single-tile repairs fall
- verified You see cost per measure and cost per signed tiling job
- verified Missed calls get a text before the owner rings another tiler
Deliverables you receive
inventory_2 Campaigns for bathrooms and showers, floors, kitchens, repairs and commercial tiling with separate budgets
inventory_2 Keyword lists from real hiring phrases, with exclusions for roof tiles, shops, tools, courses and jobs
inventory_2 Ad text and extensions stating the rooms you tile, your service area and your next free window
inventory_2 Landing pages with finished work, preparation notes and a form for room, size and photos
inventory_2 Call tracking and a short qualifying script for whoever answers the phone
inventory_2 Monthly report of spend, calls, measures and signed jobs split by room type
Technical approach
The mechanics behind SEM for tiling, explained plainly.
Exclusion library
A shared exclusion list sits at account level and grows from each week's search terms. Roof tile, tile cutter, grout cleaner, tiling course and cheap tile warehouse phrases never see a bid. We review the list with you so no good phrase is blocked by mistake.
Real conversion counting
Results are calls of meaningful length, completed forms with a room and size, and booked measures. Wrong numbers, suppliers and job seekers are excluded. That teaches the account what a bathroom lead looks like, rather than rewarding cheap clicks.
Schedule and missed-call handling
Tilers are often on a ladder or in a wet room, so calls get missed. A text reply with a booking link and a request for photos keeps the lead warm until you can ring back, using wording you approve.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to enquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
What to expect from Google Ads
Tiling campaigns are small and sharp. The early weeks teach the account which searches bring serious bathroom owners.
Days 1 to 14
Campaigns, exclusions, pages and tracking are built, then launched on careful budgets. Search terms are read often at first, so unwanted phrases are blocked before they cost much.
Weeks 3 to 8
Irrelevant phrases are mostly gone and weaker ad groups are paused. You see which rooms bring good calls, how many measures are booked and where small repair requests still sneak in.
Months 3 to 6 and beyond
Spend settles on rooms that sign, and busy periods are planned around your diary. Lead counts and return are not promised, since they depend on rivals, capacity and how calls are handled.
Other Tiling marketing services
search SEO for Tiling in the UK arrow_forward ads_click Meta Ads for Tiling in the UK arrow_forward web Web Design for Tiling in the UK arrow_forward monitoring Analytics for Tiling in the UK arrow_forward handshake CRM Integration for Tiling in the UK arrow_forward psychology AI Optimisation for Tiling in the UK arrow_forward
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓Frequently Asked Questions
How much should a tiling business spend on Google Ads? expand_more
It depends on your area, your diary and the rooms you want. We start with a modest budget on bathroom and floor searches, then adjust once we see call quality. We do not guarantee leads.
How do you stop roof tile and tile shop clicks? expand_more
Those phrases are blocked from the first day, together with tile cutter, course, jobs and free advice. We also read search terms weekly, because new unwanted phrases appear in tiling all the time.
Should I advertise all tiling or one room at a time? expand_more
One room at a time works better. A bathroom owner and a floor owner worry about different things, and a campaign for each lets the ad and page speak to them. It also shows which room earns most.
What if I am booked for weeks? expand_more
Say so in the ad or on the page. We can reduce the budget, raise the minimum job size or invite people to book a later measure. Honest timing often draws better tiling customers.
Can ads help me win commercial tiling work? expand_more
Sometimes. Searches from restaurant, shop and washroom managers are fewer, but a separate campaign and page covering slip resistance and overnight work can reach them. Many commercial jobs also come from direct contacts.
Who answers calls from the ads? expand_more
You or whoever you choose. We provide a short script and a missed-call text, but we never quote, advise on waterproofing or schedule on your behalf. A quick, calm reply is what turns a tiling click into a measure.
How do you know an ad brought a good tiling job? expand_more
We count calls, forms and booked measures, then ask your office to mark which became signed work. Reports compare spend against signed jobs by room, so you can judge bathrooms against floors and splashbacks.
Ready to get more from Tiling SEM?
Get a free audit and we will show you where you are losing enquiries today.
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