Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in the UK.
Home Services and Trades
Safe Flues in the UK.
Certified Sweeps.
Full Diaries.
Chimney sweep growth in the UK is not about being the cheapest sweep on a generic tradesperson directory. It is about filling autumn diaries with HETAS-aware bookings before wood burner season and insurance inspections bite.
We build marketing systems that book chimney sweeps and CCTV flue surveys across UK towns, without leads that only want a one-off bargain with no certificate.
handshake verified star
Trusted by chimney sweeps to turn local demand into booked work Serving London, Manchester, Birmingham, Leeds and Glasgow across England, Scotland, Wales and Northern Ireland in the UK.
Who This Is For
Our chimney sweep marketing is built for certified sweeps who win on thorough cleaning, issued certificates and stove owner education, not undercutting on brush-only shortcuts in the UK. Campaigns follow Google.co.uk and how local buyers actually enquire. Chimney Sweep demand shows up on Google.co.uk as "chimney sweep near me" and "wood burner chimney sweep cost". We build marketing around postcode and town pages across London, Manchester, Birmingham, Leeds and UK towns, town plus trade. Chimney Sweep buyers book through a UK number and a short form. Proof that converts here is Trustpilot, licence marks, and a Google Business Profile that matches Companies House. Slow replies lose the job to Checkatrade, Bark, and Google Business Profile. Reporting is in £ (GBP); VAT at 20% belongs in the unit economics.
check_circle Chimney Sweep operators covering London, Manchester, Birmingham, Leeds and UK towns
check_circle Teams that need "chimney sweep near me" and "wood burner chimney sweep cost" on Google.co.uk
check_circle Businesses booking through a UK number and a short form, not a shared directory
check_circle Owners who want proof via Trustpilot, licence marks, and a Google Business Profile that matches Companies House
Who buys, and what they search
groups
Who you are marketing to
- personWood burner owners pre-winter in the UK
- personOpen fire households in period cottages in the UK
- personLandlords certifying flues between tenancies in the UK
- personThatched property owners needing CCTV surveys in the UK
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What buyers search for
searchchimney sweep near mesearchwood burner chimney sweep costsearchhetas chimney sweep certificatesearchchimney cctv survey thatch cottagesearchlandlord chimney safety certificate
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Ready to book
- boltBookings requesting certificate for insurance in the UK
- boltAutumn searches September to November spike in the UK
- boltLandlord multi-property sweep requests in the UK
- boltCalls mentioning smoke indoors or bird nest in the UK
What drives their decision
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Certified sweep credentials and issued sweep certificate in the UK
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Knowledge of stove types and liner conditions in the UK
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Tidy work leaving no soot through the house in the UK
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Reviews mentioning punctuality and honest flue advice in the UK
How we capture intent
search
Sweep and survey SEO in the UK
Wood burner, open fire, landlord and thatch CCTV pages by town in the UK.
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Seasonal sweep ads in the UK
September to November campaigns with certificate messaging and online booking in the UK.
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Local sweep trust in the UK
GBP with guild badges, stove photos and review prompts post-certificate.
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Autumn booking speed in the UK
Instant confirmation and annual reminder emails for next season in the UK.
my_locationmarketing geo for chimney sweep covers London, Manchester, Birmingham, Leeds and UK towns with postcode and town pages.
Our Chimney Sweep Marketing Approach
01
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Chimney Sweep demand on Google.co.uk
Chimney Sweep shows up as "chimney sweep near me" and "wood burner chimney sweep cost" on Google.co.uk. We capture postcode and town pages across London, Manchester, Birmingham, Leeds and UK towns, town plus trade.
02
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Leads that can book via a UK number and a short form
We filter tyre-kickers and job-seekers. The booking path is a UK number and a short form. Proof that converts is Trustpilot, licence marks, and a Google Business Profile that matches Companies House, not a shared directory lead.
03
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Local proof, not a price race
Messaging names coverage, Trustpilot, licence marks, and a Google Business Profile that matches Companies House, and response time. Slow replies lose chimney sweep jobs to Checkatrade, Bark, and Google Business Profile in the UK.
04
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From click to booked work
Quote, follow-up and repeat work run through a UK number and a short form. Reporting is in £ (GBP); VAT at 20% belongs in the job maths.
05
insights
Attribution under Consent Mode v2 and UK GDPR
Every chimney sweep enquiry keeps source, campaign and page. Consent Mode v2 and UK GDPR is in the tag plan.
Chimney Sweep marketing services
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SEO for Chimney Sweep in the UK
Help nearby customers find you on Google before they call a competitor in the UK
- checkService and location pages built around searches like "chimney sweep near me" in the UK
- checkClear answers to questions people ask when comparing options like "wood burner chimney sweep cost" in the UK
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, enquire or book in the UK
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SEM for Chimney Sweep in the UK
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in the UK
- checkGoogle Ads campaigns for "chimney sweep near me" and similar high-intent searches in the UK
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks in the UK
- checkLanding pages that match the ad and lead to calls or bookings in the UK
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Meta Ads for Chimney Sweep in the UK
Reach the right local audience on Facebook and Instagram with proof-led ads in the UK
- checkLocation and interest targeting matched to how chimney sweep customers decide in the UK
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now in the UK
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages in the UK
web
Web Design for Chimney Sweep in the UK
Pages that make it easy to understand the offer and take the next step in the UK
- checkPages built for searches like "hetas chimney sweep certificate" and for quote or booking requests in the UK
- checkReviews, credentials and the areas you serve visible before anyone scrolls in the UK
- checkForms, tap-to-call buttons and booking steps tested on phones in the UK
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Analytics for Chimney Sweep in the UK
See which channels bring real enquiries and new customers in the UK
- checkCall, form and chat tracking by campaign and landing page in the UK
- checkReporting tied to qualified leads and new customers, not vanity clicks in the UK
- checkDashboards your team can use to decide where to spend more or cut back in the UK
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CRM Integration for Chimney Sweep in the UK
Get every enquiry into your CRM (customer tracking system) fast, with its source recorded in the UK
- checkEnquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person in the UK
- checkSource tags so every sale traces back to the marketing that brought it in the UK
- checkAutomatic follow-up steps so new enquiries get a fast reply and more turn into sales in the UK
psychology
AI Optimisation for Chimney Sweep in the UK
Make your business easier for AI search tools to understand and recommend in the UK
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately in the UK
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews in the UK
- checkMonitoring how AI surfaces your brand for searches like "chimney sweep near me" in the UK
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in the UK.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in the UK.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in the UK.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in the UK.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in the UK.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in the UK.
Certified and experienced
Certified where it matters. Accountable for the outcome in the UK.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in the UK.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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Qualified chimney sweep enquiries from "chimney sweep near me" on Google.co.uk
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Less spend lost to Checkatrade, Bark, and Google Business Profile in the UK
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Faster replies on a UK number and a short form
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A clear view of which channel booked the work
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More autumn and pre-winter sweep bookings in the UK
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Landlord compliance certificate recurring routes in the UK
This is chimney sweep marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume in the UK.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning in the UK.
Budgets and reporting in £ (GBP). VAT at 20% belongs in the unit economics.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
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format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
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format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
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format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
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format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
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format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about chimney sweep marketing? We have got honest answers in the UK.
Most chimney sweep enquiries are time-wasters. Can you fix the quality?
Quality is targeting and message match. On Google.co.uk we split "chimney sweep near me" from cheap research. The filter is a UK number and a short form plus Trustpilot, licence marks, and a Google Business Profile that matches Companies House, not another form field.
How quickly will Chimney Sweep see results?
Paid can produce qualified enquiries in weeks. SEO on Google.co.uk compounds.
Do we have to sign a long contract?
No. It is month to month, with no commitment, and free to cancel with 1 month's notice. Most clients stay because "chimney sweep near me" and booking via a UK number and a short form perform.
How do you report on what is working?
Reporting is enquiries and booked work, tied to Google.co.uk and postcode and town pages. Every lead has a source. Consent Mode v2 and UK GDPR is in the measurement plan.
How do we fill the diary before the first cold weeks of autumn in the UK?
Start earlier than feels natural. We time reminders to past customers, ads and fresh pages for the weeks when stove owners begin to think about the first fire. Booking links that show real appointment slots turn good intentions into bookings before the rush in the UK. Campaigns follow Google.co.uk and how local buyers actually enquire.
Can marketing reach wood burner owners separately from open fire households in the UK?
Yes, because they ask different questions. Stove owners care about flue liners, glass, seals and fuel, while open fire households ask about soot fall and old brickwork. Each group gets its own pages, wording and ad groups in the UK.
Landlords need a sweep certificate for each property. Can you help in the UK?
We build a landlord page and form that accepts several addresses at once, with clear notes on the paperwork you issue after each visit. Any compliance wording comes from you and your trade body, not from us in the UK.
Do thatched properties and camera surveys need a different approach in the UK?
They do. Owners of thatched homes and buyers who need a flue checked want to see camera footage, tidy work and insurance-friendly paperwork. We give that work its own page, proof and booking route in the UK.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in the UK.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in the UK.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in the UK.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in the UK.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in the UK.
Let's Fill Your Sweep Diary in the UK
If you sweep chimneys in the UK and want more certified bookings before burner season without race-to-bottom directory leads, let us talk.