Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
SEM for Psychology and Counselling
Google Ads for Psychology Practices in the UK
A person who types anxiety therapist near me is asking for help and may have waited a long time to do it. Google Ads can put your psychology practice in front of them, if the campaign is careful, private and honest about availability.
For psychology and counselling practices that want paid search to bring suitable therapy requests, with spend matched to clinician availability and intake calls tracked.
Why paid search needs care in therapy
Context from how your customers search, compare and book.
Paid search suits therapy when a practice has open sessions to fill. Someone searching for couples counselling, trauma therapist or child psychologist is actively looking, and the advert can show the approach, the next free appointment and whether evenings or video sessions are offered. That information often decides who gets the call.
The risk is waste and wrong fit. A practice that sees adults for anxiety does not want clicks from people seeking medication, free counselling, diagnosis for a child it cannot see or a job as a therapist. Exclusions, location settings and clear wording in the advert keep the budget on people the clinicians can actually help.
Capacity decides the plan. If one clinician has a waiting list and another has openings, the campaign should follow the openings. We build campaigns for each service, such as couples, trauma or adolescent work, and pause or reduce them when the diary is full. Nothing is more wasteful than paying for a request nobody can book.
Platform rules and ethics apply. Adverts must not suggest that a viewer has a condition or promise a cure. We use plain service wording, avoid sensitive personal assumptions and keep remarketing off pages that reveal a client's problem. Your clinicians approve all advert text and set a clear note on crisis help.
Who this paid search is for
groups Customer segments
- person Private practices with open slots in specific services or times
- person Group practices wanting to even out clinician caseloads
- person Practices launching a new service, such as couples or adolescent therapy
- person Clinics adding online sessions to reach a wider area
psychology What drives their decision
- check_circle Adverts that name the service and availability without pressure
- check_circle Intake calls answered kindly and promptly
- check_circle Fees, session length and approach stated plainly
- check_circle Strong privacy and no intrusive follow-up
How we deliver SEM
A clear, repeatable process built around how psychology and counselling customers search and decide.
1
Capacity and goals
We ask which services have openings, which clinicians take new clients and what a booked intake call is worth. We set counting for calls, forms and booked first sessions, and agree budget limits that follow your diary.
2
Campaign structure
We build separate campaigns for each service, such as anxiety, trauma, couples, child and adolescent and online therapy. Each has its own budget and landing page, so you can reduce or pause one when its clinician is full.
3
Keywords and exclusions
We choose phrases such as couples counselling near me and trauma psychologist and exclude jobs, courses, free and crisis searches, and services you do not offer. Real search terms are reviewed each week, and the list is refined.
4
Adverts and extensions
Adverts name the service, availability and session type, with call and location extensions added. They avoid diagnostic language, health claims and anything that implies knowledge of the viewer. Your clinicians approve every line before it runs.
5
Intake handling and review
We help set a clear intake script, a call-back time and a polite reply for people who are not a fit. Each month we report spend, calls, first sessions booked and what we changed, so you can see the cost of each real session.
query_stats
What Psychology and Counselling SEM includes
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in the UK
- check_circle Campaigns for each service
- check_circle Keyword and exclusion management
- check_circle Call tracking and intake advice
- check_circle Advert text approved by clinicians
- check_circle Plain monthly report
What you can expect
- verified People ready to book therapy see your practice and its availability
- verified Each service has its own budget that follows your diary
- verified Waste from jobs, free services and crisis searches is cut steadily
- verified Calls and forms are counted and tied to the campaign behind them
- verified Adverts stay free of diagnostic assumptions and outcome claims
- verified Reports show first sessions booked, not just clicks
Deliverables you receive
inventory_2 Separate campaigns for anxiety, trauma, couples, child and adolescent, and online therapy
inventory_2 Keyword and exclusion lists built to avoid job, course, crisis and free-service searches
inventory_2 Advert copy approved by clinicians, free from diagnostic or outcome claims
inventory_2 Call and form tracking tied to intake and first session booking
inventory_2 Landing pages written for each service with fees and approach shown
inventory_2 Monthly review of search terms, spend and booked first sessions
Technical approach
The mechanics behind SEM for psychology and counselling, explained plainly.
Intake and call handling
Callers are often nervous and may hang up if they reach voicemail. We recommend set call hours, a warm greeting and a call-back promise, and we track missed calls so you can fix gaps before budget is wasted.
Privacy-minded setup
We turn off audiences and remarketing that depend on sensitive pages, keep forms short and avoid storing condition details. Tracking tags are placed on contact actions, not on the content of a person's concern.
Landing pages and counting
Each advert goes to a page for that service with fees, session types and a gentle form or phone number. We count a call or form as a request, and a booked first session where your system allows.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to enquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
What to expect from Google Ads
Paid search for therapy is built carefully. We start narrow and modest, listen to the search data and grow only what fits your diary.
Days 1 to 14
We confirm availability, write advert text for approval and set up counting and privacy settings. Spending begins small, with a few services and a long list of exclusions.
Weeks 3 to 8
We read the search terms, trim waste and test adverts and pages. You see which services bring calls and first sessions, and we discuss intake handling so requests are not lost.
Months 3 to 6 and beyond
We adjust budgets as clinicians fill or open up and add services that need attention. We never promise lead numbers or a set cost per client, and fit and availability remain your decision.
Other Psychology and Counselling marketing services
search SEO for Psychology and Counselling in the UK arrow_forward ads_click Meta Ads for Psychology and Counselling in the UK arrow_forward web Web Design for Psychology and Counselling in the UK arrow_forward monitoring Analytics for Psychology and Counselling in the UK arrow_forward handshake CRM Integration for Psychology and Counselling in the UK arrow_forward psychology AI Optimisation for Psychology and Counselling in the UK arrow_forward
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓Frequently Asked Questions
Is Google Ads appropriate for psychology practices? expand_more
Yes, when it is done with care. Search adverts reach people who are actively looking, and we keep wording plain, avoid outcome claims and respect platform health rules and your professional body's guidance.
How much should a counselling practice spend? expand_more
It depends on your area, your open sessions and the services you promote. We suggest a modest starting budget and adjust it as we see how many calls become first sessions.
Can you advertise only the services with openings? expand_more
Yes. Separate campaigns let us pause couples work while a trauma clinician has space, for example. This keeps psychology budgets matched to the diary.
What about people searching in a crisis? expand_more
We exclude crisis terms and put a clear note on landing pages about emergency help. A counselling practice is not a crisis service, and the advert should not pretend to be.
Do you track which clients booked from an advert? expand_more
We track calls, form requests and booked first sessions by source, not client details. For psychology practices, we match a request to a session only where your booking system allows, and store no clinical information.
Do you use remarketing for counselling adverts? expand_more
Not on pages that could reveal a person's concern. Remarketing is limited to general pages, if used at all, and many counselling practices choose to keep it off entirely.
What do we see each month? expand_more
A short report on spend, calls, requests and first sessions for your counselling practice, with the changes we made and the next steps. We keep language plain and show what each service brought in.
Ready to get more from Psychology and Counselling SEM?
Get a free audit and we will show you where you are losing enquiries today.
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