Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
SEM for Audiology
Google Ads for Audiologists in the UK
Google Ads puts your specialised clinic in front of people already searching for a hearing test, hearing aids or an audiologist near them. We split the intents and count booked tests, not clicks.
We manage the account, pages, call and form tracking and reporting. The audiologist reviews ad copy against CAP Code and HCPC rules and owns compliance.
Paid search for audiology in your part of the UK
Context from how your customers search, compare and book.
Audiology paid search is a matter of buying the right conversations. Someone typing hearing aid prices and someone typing hearing test near me are at different points and deserve different ads, pages and budgets. Campaigns separate those intents rather than buying every phrase that contains the word hearing.
Wasted clicks come from predictable places. Audiologist jobs, audiology courses, wireless earbuds, ear piercing, eye tests, ENT surgeons and hearing aid batteries all share words with your keywords. We start with exact and phrase match around tests, hearing aids, tinnitus and the audiologist, add those negatives from day one and prune weekly from the search terms report.
A fitted pair of hearing aids with follow-up is worth enough that one booked test can carry a month of spend, as long as the account is counting tests and not clicks. We do not quote a cost per click, because it says nothing about whether the person booked. Reporting ties spend in GBP to booked tests.
Claims stay inside the rules. The CAP Code, enforced by the ASA, says in rule 12.1 that objective claims must be backed by evidence, if relevant consisting of trials conducted on people. The HCPC Register lists hearing aid dispensers as one of its 15 professions. The British Academy of Audiology membership code, OD1824, published April 2025, says members abide by the standards of their own registration body, such as AHCS or HCPC, and that code applies when members represent BAA, do BAA work or attend a BAA event. Pages state the registrations you actually hold, in the words of the register that lists you, and the clinic owner signs off before anything clinical runs.
Who audiology Google Ads suit
groups Customer segments
- person Independent clinics with open test slots they want filled within weeks
- person Clinics with a new audiologist who needs a test book
- person Clinics opening a second site in a new part of town
- person Owners who ran ads before and were burned by job seekers and earbud shoppers
psychology What drives their decision
- check_circle Hearing test and hearing aid campaigns with their own budgets and landing pages
- check_circle Negative keywords that keep out jobs, courses, earbuds and eye test searches
- check_circle Call tracking that shows which keyword produced each test request
- check_circle Transparent spend, billed by Google directly to your account in GBP
How we deliver SEM
A clear, repeatable process built around how audiology customers search and decide.
1
Account and booking review
We review any existing account or plan a new one around the services you want more of, the areas each clinic serves and the hours the front desk answers. We also agree what counts as a booked test so reporting means something.
2
Campaign structure
Separate campaigns for hearing tests, hearing aids, tinnitus assessment, earwax removal and the audiologist by name, each with its own budget, ads and landing page. Location targeting follows the area around each clinic and the towns your referring GPs cover.
3
Keywords and negatives
We start with exact and phrase match on booking-intent searches, then add negatives such as jobs, salary, course, degree, earbuds, headphones, batteries, piercing, optometrist and ENT surgeon. The search terms report guides weekly pruning in the early months.
4
Landing pages and call and form tracking
Each campaign gets a page that names the service, states your fee range and what the test includes, and shows the audiologist. Dynamic call tracking shows which ad and keyword produced each call, and missed calls are flagged for follow-up.
5
Conversion counting and tuning
Conversions count calls above a minimum length, forms that name a service and, where your practice software shares it, tests attended. Bids and budgets follow those numbers, not clicks.
query_stats
What Audiology SEM includes
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in the UK
- check_circle Campaign build and ongoing management
- check_circle Landing pages for hearing tests and hearing aids
- check_circle Call and form tracking and conversion setup
- check_circle Weekly search term reviews in the early months
- check_circle Monthly report with spend in GBP and tests by keyword
What you can expect
- verified Test requests from people actively looking for an audiologist
- verified Fewer calls about jobs, courses, earbuds or eye tests
- verified Budget concentrated on whichever of hearing tests or hearing aids is booking
- verified Ads that stay inside CAP Code and HCPC rules, approved by the audiologist
- verified Spend in GBP tied to booked tests, not clicks
- verified A front desk that knows which campaign each call came from
Deliverables you receive
inventory_2 Campaigns structured by hearing test, hearing aid, tinnitus, earwax and audiologist intent, each with its own budget
inventory_2 Exact and phrase match keyword lists with an ongoing negative keyword list
inventory_2 Ad copy written plainly for review by the audiologist against the CAP Code and the HCPC's standards
inventory_2 Dedicated landing pages for hearing tests and hearing aids with fees stated
inventory_2 Call tracking numbers and form tracking connected to Google Ads
inventory_2 Ad scheduling around front-desk hours, with after-hours form routing
Technical approach
The mechanics behind SEM for audiology, explained plainly.
Match types and search terms
We review the search terms report weekly at the start and add negatives as unrelated queries appear. Broad match is only used once there is conversion data behind it, and it is watched closely so hearing aid budget does not drift to earbud or eye test searches.
Conversion tracking
Google Ads receives call and form conversions with filters for call length and completed service fields. Duplicate conversions from the same person are removed so reports reflect real test requests, not repeated clicks.
Scheduling and geography
Ads run when someone can answer, with bid adjustments for the evening hours when relatives research on a parent's behalf. Location targeting uses the area around each clinic and excludes places you cannot serve.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to enquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
What to expect from audiology Google Ads
Paid search can produce test requests quickly, but the first weeks are for learning which intent books, not for judging results.
Days 1 to 14
Account structure, tracking, landing pages and ads are built and reviewed by the audiologist. We test that calls and forms record correctly before spend increases.
Days 15 to 60
Search term reports drive negative keywords and copy changes. We compare hearing test and hearing aid campaigns, shift budget toward the one producing booked tests and ask the front desk for feedback on call quality.
Day 61 and beyond
With more data we refine bids, test new landing page versions and expand into tinnitus or a second site if test capacity allows. Reporting ties spend in GBP to booked tests.
Other Audiology marketing services
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓Frequently Asked Questions
How much should a hearing clinic spend on Google Ads? expand_more
It depends on your market, how many test slots you can fill and whether hearing tests or hearing aids are the priority. We do not quote a cost per click or a cost per lead before testing, because published averages say nothing about your clinic. We size the budget after the audit and adjust it to booked tests.
Can you keep hearing test and hearing aid spend apart? expand_more
Yes. They run as separate campaigns with separate budgets, ads and landing pages, so someone booking a first test never lands on a device page and you can see which intent books tests at what cost.
How do you stop clicks from job seekers and students? expand_more
Negative keywords from day one for jobs, salary, assistant, course, degree, programme and school, plus weekly review of the search terms report in the early months. Those queries share words with yours, so the list keeps growing.
Do you bid on eye test or ENT searches? expand_more
No. Eye exam, glasses and contact lens searches belong to optometrists, and ear surgery searches belong to ENT departments. They only waste your budget. We exclude them and keep the account on tests, hearing aids, tinnitus and earwax, which is what an audiology clinic is actually for.
Who reviews the ads for compliance? expand_more
The audiologist does, before anything runs. We draft within the CAP Code and the HCPC's standards, which govern the title, credentials and any use of patient images or reviews, and the clinic stays responsible for the final sign-off.
Can we advertise a free hearing test? expand_more
Yes, if it is really free and the ad and page say what it includes and what it does not. We keep it plain, with no coupon-style countdowns, and we never pair it with a promise about a device or a hearing result.
What will we see each month? expand_more
Spend in GBP, test requests by campaign and keyword, tests attended where your software records them, the negatives added and the changes planned. We do not report clicks as if they were patients.
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