Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Building managers and committee members now ask assistants how to choose a cleaning contractor for a block, what a common-area contract should include and who to invite to quote. Clear scope pages help you appear accurately. We cannot control any assistant, and results will vary.
For strata cleaning owners who want assistants and search summaries to describe their scope, building types and service area correctly, so managers and boards find them with the right expectations.
Context from how your customers search, compare and book.
The questions are practical and often asked on behalf of a committee. What should a cleaning scope for an flat block list, how often should lobbies and stairwells be cleaned, what insurance should a contractor hold, how do we change contractors without upsetting residents, what is a fair way to compare quotes.
Assistants lean on pages that lay things out clearly. A sample weekly schedule by area, a plain description of how supervisors inspect, how residents are told about work and what happens after a complaint gives them real material. Marketing language about quality gives them very little to quote.
Outside sources shape the answer too. Directory entries, management company mentions, reviews that name building type and the kind of area cleaned, and matching contact details all play a part. Mismatched phone numbers or old service areas make an assistant less likely to name you at all.
Nobody directs these answers, and they change as tools change. The work is to publish accurate, specific facts, keep them identical across the web and watch what assistants say, so that errors about your scope or area are caught early. We cannot promise to be named.
A clear, repeatable process built around how strata cleaning customers search and decide.
We write down the questions managers and boards actually ask: scope, frequency, supervision, insurance, resident notices, switching and quote comparison. We put them to several assistants and record how local strata cleaning firms, including yours, are described.
We compare your name, phone, service area, hours and building types across your site, map profile and directories, and correct any differences, so an assistant has one reliable version of your firm to repeat to a committee.
We write plain pages on common-area cleaning, lobbies and stairwells, bin rooms and car parks, windows, switching contractors and comparing quotes. Each starts with a direct answer, followed by a sample schedule and what is not included.
We add structured data for your business and services and look for natural mentions from management companies, building supply sites and professional groups you belong to, but only where a reference would be genuine and useful.
Every month the same questions go to several assistants. We record whether you are named, how you are described and where the claims seem to start, then correct problems at the source and report plainly, including flat months.
Make your business easier for AI search tools to understand and recommend in the UK
The mechanics behind AI Optimisation for strata cleaning, explained plainly.
A sample weekly schedule by area, written plainly, is the most quotable thing a contractor can publish. We help you set one out and keep it consistent with your quotes, so assistants and committees see the same picture.
We state the buildings and areas you serve in clear lists and match them in every listing. That cuts the chance of being named for places you do not cover, or skipped in the ones you do.
Answers vary by tool and by day, so we run a fixed question set, date each result and keep screenshots. Gains, dips and unchanged months all go in the record. We make no claim of influence over any assistant.
Strata Cleaning AI search setup starts at $500 USD one-time. Repeat checks of what AI tools say about you are scoped separately.
What's included
We ask the main AI tools the questions your customers ask, and note what they say about you and your rivals.
Service, area, hours and credential facts stated plainly on your pages and listings, with the labels machines read.
A short list of gaps found, with the fixes made or handed to your team.
Repeat checks every month or quarter are scoped separately. No one controls AI answers, so results vary. Talk to us for a fit.
Assistants refresh unevenly, so the work begins with accuracy and widens slowly.
We collect the questions, test them across several assistants and note where your firm is missing or wrongly described. The first corrections are agreed with you, starting with errors that could cost you a quote.
Corrected company details go live, the first scope pages are published and structured data is added. We also start asking suitable managers for honest feedback about the buildings you look after.
We rerun the checks against the starting record. We protect what works and chase gaps where it does not. No result can be promised, and answers will keep shifting.
Our team
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
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