Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
A driver with a cracked headlight and a seller with a dead hatchback both type into the same search box, and they want opposite things from your yard. SEO gives each of them a page that answers the question, lists what you stock or what you pay for, and makes the next step plain. We build it, track it and never promise rankings.
For junkyards, pull-your-own yards and auto recyclers that want more parts buyers and more car sellers from local search, with pages that match each visit.
Context from how your customers search, compare and book.
Parts searches are specific. Someone names a year, a make, a model and the thing that broke, such as a driver-side mirror, an alternator or a gearbox, and wants to know if it is sitting in a row today. Pages that list models you hold, with honest notes on how often stock changes, give those searches somewhere to land.
Self-service buyers ask different things. They want the entry fee, whether they bring their own tools, what the rules say about jacks and torches, whether pets or children may come, and what happens if rain closes the rows. A yard rules page answers all of it before anyone drives out, which saves your counter staff a lot of calls.
Sellers search like people in a hurry. Sell my junk car, cash for scrap cars and who takes a car without ownership papers are common phrasings. They want to know if you collect, how fast you quote and how payment works. A selling page with a short form and a plain explanation of paperwork wins that visit before a rival does.
Map results carry much of the weight, because many buyers are already driving when they search. Your listing needs the right address, honest hours, a clear category and recent photos of the rows. Customers also compare scrap metal buyers, towing firms and online parts sellers, so the page must show why your yard is the quick, local choice.
A clear, repeatable process built around how scrapyards and car dismantlers customers search and decide.
We look at how your yard shows up today for parts, pull-your-own and selling searches in your area. Then we map those searches to pages: parts by make, yard rules, vehicle buying, scrap metal and each real service area. You receive a plain list of gaps, ordered by likely value.
We check your map listing and directory entries for name, address, phone, hours, categories and photos. Gate times, closing for weather and last entry are written the same everywhere, so a buyer is not turned away at a locked gate. We add recent photos of rows and the counter.
We write pages for the makes and part groups you stock most, a clear yard rules page, and a car-selling page with a short form. Each page says what you do and do not take. You tell us what is true about warranty, returns and core charges, and we write it plainly.
We set up a simple way to ask for feedback from buyers who found their part and sellers who were paid on time. We never write or buy reviews. Replies are polite and factual, and any complaint about a part gets a clear answer on how you handle returns.
We repair slow pages, broken forms and mobile layout problems, then track calls and requests by source. Each month you receive a short summary showing which searches led to parts calls or vehicle quotes, what we changed and what we plan next.
Help nearby customers find you on Google before they call a competitor in the UK
The mechanics behind SEO for scrapyards and car dismantlers, explained plainly.
Many searches happen in a car or at the gate with a weak signal. We shrink images, remove heavy scripts and make the phone number and directions large buttons, so a page opens fast on a slow connection and is easy to use with one thumb.
We add markup for the business, hours, address and common questions, and keep details identical on the site, the map listing and directories. Where you run two sites, such as a full-service yard and a self-service yard, each location keeps its own page and signals.
Call tracking and tagged forms show whether a lead came from a parts search, a selling search or the map. You can see which pages bring vehicles worth buying and which bring price-shoppers, and we adjust pages against those results.
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages built around the searches your buyers actually type.
Search and ads aimed at people ready to enquire.
Calls, forms and bookings tagged to the search, ad or page behind them.
A yard builds search presence in stages. Early work fixes details that send people away, and later work builds steady visits from the areas you serve.
We review pages, listing and tracking, fix wrong hours or broken forms, and agree a page plan with you, including the makes, parts and seller topics that deserve their own page first.
Priority pages go live and your listing is updated. Call and form tracking is tested end to end. You start to see which searches bring parts calls and which bring car sellers.
Pages mature and reviews build. We refine pages for makes that sell and sellers you want, against call data. We do not guarantee rankings, and results depend on competition and local conditions.
Our team
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Get a free audit and we will show you where you are losing enquiries today.
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