Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Web Design for Care Homes
Website Design for Care Homes in the UK
A family will often judge a care home by its website before they call. We build sites for UK care operators that load fast, read easily on a phone, answer relatives' questions and make a visit simple to arrange.
Pages are structured around care types, daily life, fees and visiting. Accessibility, tracking and easy editing are built in, so your team can keep information current.
What a care home website has to do
Context from how your customers search, compare and book.
A relative reading your site is often tired, worried and short of time. They want to know what care you provide, what a day looks like, what it costs in broad terms, how safe and well run the home is, and how to see it for themselves. The site should answer these questions without making them search.
Structure matters more than decoration. A home page that states plainly who you care for, followed by pages for each type of care, rooms and daily life, fees and funding, your team, and how to visit, gives families a clear path. Photographs should show the real building and real spaces, not stock images.
Trust signals need to be real. In England that means showing your Care Quality Commission registration and rating accurately, with a route to the latest inspection report, and in other nations naming the relevant regulator. We do not display badges, awards or numbers you do not hold. The manager remains responsible for the accuracy of what appears.
Many visitors are older, or are reading with tired eyes on a small screen. Large readable type, good contrast, clear buttons and simple forms are not extras. They are the design. We build to widely accepted accessibility practice so more people, including relatives with disabilities, can use the site comfortably.
Who this web design is for
groups Customer segments
- person Homes with an older site that is slow or awkward on mobile
- person New homes that need a clear site from the outset
- person Home-care providers who need pages for services and assessments
- person Groups that want a consistent structure across several homes
psychology What drives their decision
- check_circle Families check the website before phoning, and often decide on that basis
- check_circle A clear site supports search and advertising, because pages convert better
- check_circle Staff time is scarce, so updates need to be quick and simple
- check_circle An accurate site is part of showing the home honestly to families
How we deliver Web Design
A clear, repeatable process built around how care homes customers search and decide.
1
Listen to what families ask
We start with your team's experience of the questions relatives raise on the phone and on visits. These become the backbone of the site, so it answers real questions in the order families tend to ask them.
2
Plan the page structure
We map the site: home page, each care type, rooms and daily life, activities, fees and funding overview, team, regulator information and a clear route to book a visit. You approve the map before anything is designed.
3
Design for phones and older readers
Layouts are simple, with large type, strong contrast and one clear action per screen. We test on ordinary phones and tablets, and check that forms, buttons and menus are easy to use with limited dexterity or sight.
4
Write and gather real content
We draft or edit copy with you and collect photographs of your actual home. Anything involving residents needs recorded consent. Regulator details, such as your CQC rating and report link, are entered exactly as published.
5
Build, track and hand over
We build on a system your team can edit, add call and form tracking, and check speed and accessibility before launch. After hand-over your staff can update fees, news and vacancies without waiting for a developer.
web
What Care Homes Web Design includes
Pages that make it easy to understand the offer and take the next step in the UK
- check_circle Page structure and design for desktop and mobile
- check_circle Copy editing and help gathering photographs
- check_circle Regulator information section and accessibility checks
- check_circle Call, form and analytics tracking
- check_circle Team training and an editable setup
What you can expect
- verified A site that answers relatives' questions in a clear order
- verified Quick loading and easy use on a phone or tablet
- verified Regulator details that are accurate and easy to find
- verified A clear route to call or arrange a visit from every key page
- verified Tracking that shows which pages produce enquiries
- verified A site your team can update without a developer
Deliverables you receive
inventory_2 A site structure built around care types, daily life, fees and arranging a visit
inventory_2 Mobile-first page designs with large type, strong contrast and clear buttons
inventory_2 Click-to-call buttons and a short enquiry or visit-booking form on every key page
inventory_2 A regulator information section showing your registration and rating exactly as published
inventory_2 Analytics, call tracking and form tracking configured for enquiry reporting
inventory_2 An editing setup and short training so your team can keep pages current
Technical approach
The mechanics behind Web Design for care homes, explained plainly.
Speed and performance
We compress images, limit heavy scripts and choose hosting suited to a local audience. A fast page matters to a relative on a poor connection and it supports search visibility. We measure before and after launch and report what we find.
Accessibility
We follow widely recognised accessibility practice: sensible heading order, text alternatives for images, keyboard-friendly navigation, readable colour contrast and forms with clear labels. This helps visitors with impaired vision or limited mobility, and it improves usability for everyone.
Tracking and privacy
Analytics, call tracking and form events are set up so you can see which pages produce enquiries. We add a cookie notice and privacy text that reflect what is really collected, and we keep resident information off the site entirely.
What care home web design involves in the UK
Scope depends on the number of care types, the size of your content and whether you need one site or several. Talk to us.
What's included
Single-home site
IncludedA clear site for one home with pages for each care type, daily life, visiting and regulator details. Suits an independent home that needs a modern, accurate and easy-to-edit presence.
Home with extended services
IncludedAdditional pages for respite, dementia support, activities, funding guidance and news. Suits homes with a wide offer that want to answer more questions before families call.
Group or multi-home site
IncludedA shared structure with a section for each home, consistent standards and central control over regulator information. Suits groups that want families to compare homes easily.
We quote after seeing your content and requirements. The site is built to be updated by your team, so it stays accurate long after launch.
How a build usually runs
A considered care home site takes several weeks, with most of the time spent on content and approvals rather than code.
Weeks 1 to 2
Discovery, structure and content planning. We agree page maps, gather photographs and decide what your team will supply, including regulator details and any consent to be recorded.
Weeks 3 to 6
Design, copy and build. You review pages as they take shape, we test on phones and tablets, and tracking and forms are connected so they can be tested end to end.
Weeks 7 to 8
Final checks, redirects and launch, followed by team training. We monitor the first weeks live, fix anything found and confirm that enquiries arrive where they should.
Other Care Homes marketing services
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓Frequently Asked Questions
How long does a care home website take? expand_more
Usually a matter of weeks, depending on how quickly content and approvals come back. Photography and consent for any resident images often take longest. We agree a timetable at the start and tell you what we need and when.
Can you show our CQC rating on the site? expand_more
Yes. We display your registration and rating exactly as published, with a route to your latest report, and we help you update it when it changes. In other UK nations we name the appropriate regulator instead.
Will the site work well on a phone? expand_more
Yes. We design for phones first, because many families browse on them. That means quick loading, large tappable buttons, a visible telephone number and short forms that are easy to complete.
Do you use stock photos? expand_more
We avoid them where we can. Families want to see your real rooms, gardens and staff. Where you lack good photos, we can advise on capturing them, with consent for anyone who appears.
How accessible will the site be? expand_more
We build to widely recognised accessibility practice, including readable type, colour contrast, keyboard use and labelled forms. Many visitors are older or reading under stress, so accessibility is treated as part of the main design.
Can our staff edit the site? expand_more
Yes. We build on a system your team can use, and we provide a short training session and simple guidance. You can update news, fees information and vacancies yourselves, and ask us for help with larger changes.
Should fees be on the website? expand_more
That is your decision. Many families value clarity, so we usually recommend at least an explanation of how fees work and what is included. Any figures shown must be accurate and current, and VAT is stated where it applies.
Do you handle hosting and maintenance? expand_more
We can, or we can hand over to your own provider. Either way you should own your domain and content. We explain the options and costs in plain terms before you decide.
Ready to get more from Care Homes Web Design?
Get a free audit and we will show you where you are losing enquiries today.
Get a Free Audit arrow_forward