Google Ads in the UK
3 articles in Google Ads.
Google Ads puts your business in front of people at the moment they search for what you offer. For plumbers, clinics, venues and shops, it can bring calls quickly, but it can also burn budget on the wrong searches. Control comes from structure, targeting and tracking.
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What you will find in Google Ads
The posts here cover audits, common budget leaks and campaign setups for different local industries. HeyLead builds Google Ads around booked work, with tight keyword themes, clear pages and tracked calls, so spending decisions rest on leads rather than clicks. Expect candid advice on where money is usually wasted.
Stopping wasted spend
Spot search terms, settings and ad groups that spend money without producing calls, and learn how to cut them.
Structuring campaigns
See how to group services and locations so ads, keywords and pages match what the searcher wants, and where to send each click.
Judging results
Learn which numbers show a healthy account, with a focus on leads and booked jobs over clicks, and which ones you can ignore.
Common questions
How much should a small business spend on Google Ads?
Why am I getting clicks but no calls?
Should I run Google Ads myself?
Looking for answers?
If you're here because something isn't working - SEO, ads, lead quality, or conversions - you don't need another article.