West Region firms use HeyLead to run Facebook and Instagram ads that bring local enquiries, not just likes.
We are a marketing team for local firms. We put one clear offer in front of people in the estates you serve, then show you which enquiries became booked work.
What we do
Social ads work better when search, pages on your own site and landing pages point at the same towns and offers.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Aircon and pest control firms with servicing slots to fill across large HDB towns who want steady reach rather than a late scramble
Waterproofing and renovation-related trades who need homeowners to see their inspection offer before a fault becomes urgent
End of tenancy and commercial cleaners showing offers to tenants, landlords and office managers in the towns they cover
Agents and property managers who want resale owners and landlords to notice a valuation or management offer more than once
The local picture
Your market
Meta suits the west because the towns are large, dense and full of people on their phones. The audiences are anything but uniform.
Established HDB estates in Jurong West and Bukit Batok hold owners who may be thinking of upgrading, tenants near the end of a lease, and residents with ageing appliances. Tengah is filling with new homes whose owners need fitting-out, cleaning and servicing.
Jurong East draws office workers and facilities managers. A single message speaks well to only one of them. Ads often work best in the language your customers use, whether that is English, Mandarin or Malay.
Property firms mind CEA rules on claims, trades and cleaners work within BCA and NEA rules as relevant, and budgets are planned in S$ with GST at 9 percent.
Your customers
No one types a search for a Facebook ad, so demand here is created by a clear offer seen more than once.
A servicing slot before the hot weeks, a free waterproofing check, an end of tenancy quote, a valuation: each gives a reason to act now. People who scroll past today may need you when a lease ends or a ceiling stains, so reminders carry weight.
A good lead names a block or building and a real problem, and replies on WhatsApp. We ignore likes and video views, and we report enquiries and booked jobs by town in S$.
Our approach
Three layers make up the account. First, new audiences are built around town groups, with one offer per group. Second, warm audiences gather site visitors and people who watched a video or opened a lead form, so they see a reminder.
Third, customer lists, where you hold suitable consent, are used to leave out existing customers and to find similar people. The ads use your own photographs and real jobs, with fresh versions ready before the old ones tire.
Quick requests go through an in-app form, and offers that need proof go to a landing page. Alerts reach your desk within minutes, because a slow reply loses the enquiry.
Meta's tracking tools are set up in two ways, in the browser and on the server, so counts hold up despite privacy limits.
About the area
Huge HDB towns, Jurong Lake District commercial, Tengah growth
Licences you show on your page
CEA; BCA, NEA, JTC-adjacent commercial as relevant
Common mistakes
A Clementi office worker and a Tengah new-home owner will not respond to the same offer. When the audience is everyone in the west, the ads go bland, people see them too often and the enquiries that arrive come from the wrong towns.
Reactions are easy to get and easy to mistake for progress. If reporting stops at reach and likes, nobody knows how many booked jobs came from the spend. We tie every campaign to enquiries and confirmed work.
Social enquiries cool quickly, and many arrive in the evening. A form answered the next afternoon has often gone elsewhere. Phone alerts, a WhatsApp reply script and a named person on the desk matter as much as the ad.
How it works
We settle what each audience should do: book a servicing slot, request a waterproofing check, ask for a valuation. Extra offers wait until the first one produces bookings.
Jurong West and Jurong East may form one group, Choa Chu Kang and Bukit Batok another. Towns you do not serve are left out, and site visitors are gathered into a reminder audience from day one.
Ads open a page that repeats the offer, or a short pre-filled form. WhatsApp and phone alerts reach your team while the person is still looking at their screen.
New images and wording rotate in on a schedule tied to how often people see each ad. Reports show enquiries and booked jobs by town and offer in S$, and campaigns that only collect clicks are paused.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| facebook ads agency West | An owner wanting enquiries from social media for a service business |
| best meta ads agency in West | An owner comparing agencies on how they work and what they report |
| instagram ads agency West | A firm with visual work, such as cleaning results or renovations |
| West facebook ads | A short local search from someone deciding whether to try it |
| meta lead ads for western towns | A firm weighing in-app forms against landing pages |
Niches
Google Maps
Live Google Map. Tap a region to open its page.
Testimonials from HeyLead clients
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages built around the searches your buyers actually type.
Search and ads aimed at people ready to enquire.
Calls, forms and bookings tagged to the search, ad or page behind them.
Our team
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
FAQs
Answers for owners weighing Facebook and Instagram advertising across the western towns.
Best depends on fit. Look for an agency that gives each audience its own offer, builds ads from your real work, shows them again to visitors and measures booked jobs in S$ rather than reach. HeyLead runs Meta that way and does not claim awards or a number-one ranking.
They can, provided the offer is clear and the follow-up is quick. Pest control, aircon, waterproofing and cleaning all have work you can show and customers who come back. We test offers against booked work, not against likes.
In-app lead forms are quick and suit simple requests. Landing pages suit offers that need proof or a choice of town. We often test both and keep whichever produces more booked jobs.
Yes, by targeting the area and building ads around new-home needs such as servicing and cleaning after fitting-out. We would still confirm that your crew can reach Tengah before spending on it.
No. A list helps to leave out existing customers and to find similar people, when you hold it and may use it for advertising. We confirm the consent position first, and the campaign can start without one.
Google Ads catches people already searching for the job. Meta reaches people who have not searched yet and reminds those who visited. Both share towns and landing pages, so their results can be compared fairly.
Access to your Facebook page and any ad account, your website, and photos of finished jobs you are happy to show. We also need the towns you serve and the offer you want to lead with. Then we draft the first ads for you to approve.