Between the Orchard and Somerset MRT exits at lunch, a worker scrolls for a practice with a free slot before two o'clock.
HeyLead is a marketing agency, not the licence holder, for licensed private practices, whether GP, dental or aesthetic, whose doors sit around Orchard, Somerset, Dhoby Ghaut and River Valley. The practice checks every claim on an ad or page before it goes live. We build local search, rule-aware Google Ads and consult landing pages, and report booked consults in S$ with GST at 9% shown apart from ad spend. A free audit is the first step.
What we do
Rule-aware search, Google Business Profile clean-up, selective Facebook and Instagram ads and consult pages, each drafted with your sign-off and counted in booked visits.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Private GP and family practices on suite floors above the Orchard Road podiums who want office workers booking online.
Dental practices near Somerset and Dhoby Ghaut that can offer a consult inside a lunch hour or straight after work.
Aesthetic practices serving River Valley, Cairnhill and Emerald Hill households who research carefully before a first consult.
Multi-doctor groups needing an Orchard page built on a real catchment instead of a national template with a name swapped in.
The local picture
Your market
Orchard Road is a retail strip with a medical layer tucked into its towers: suites above the podiums and clinics on upper floors around Somerset. Few people live on the strip itself, so the audience is three groups on different clocks.
Office workers book around lunch or after six. Visitors and hotel guests want to be seen soon and search from a phone in a lobby. Residents of River Valley, Cairnhill and Emerald Hill choose a private practice for the long term and check credentials first.
Walking distance from an MRT exit often counts for more than road distance. Medical and dental advertising rules limit what an ad or page may say, so the wording is settled with the practice from the first draft.
HeyLead holds no licence and never speaks as a clinician. Fees carry GST at 9%.
Your customers
Searches pair a specialty with a place, and the place is often a landmark rather than a suburb: dentist near Somerset MRT, private GP Orchard Road, aesthetic clinic Dhoby Ghaut. Most are planned and typed at a desk or on a commute.
A smaller stream is same-day, from visitors and hotel staff who need to be seen soon. A good click is someone who can reach your door this week and books a consult, not someone comparing prices across the island.
We stay away from before-and-after promises, discount bait and any wording about results. Business Profile calls, WhatsApp messages and booking forms are all counted, and reports show booked consults by catchment in S$.
Our approach
The first job is a catchment sheet: which towers and MRT exits your reception can direct people to, which hours you keep and which specialties you want more of.
Each specialty then gets its own page and its own campaign, because a GP visit, a dental check and an aesthetic consult are searched, judged and regulated differently. Copy is drafted to the advertising rules, sent to the practice for sign-off and only then published.
Google Ads covers the planned searches. SEO work tidies your Google Business Profile (the listing that shows on the map), services and opening hours. Facebook and Instagram ads are used only where the platform's health policies allow.
Booking forms, call taps and WhatsApp clicks are tagged, so the monthly report can show cost per booked consult by catchment.
About the area
Retail podium, hotels, and a thin resident base
Licences you show on your page
Medical and dental advertising rules that apply to your practice
Common mistakes
People say near Somerset MRT or Orchard Road, not a postal district. A page that only lists a street address gives Google and the reader nothing to match. Name the exits, the towers and the walk from each, and the search and the page finally agree.
An ad drafted by someone who has never read the advertising rules ends up disapproved, or worse, live and wrong. Every line goes to the practice first, and anything hinting at a guaranteed result or a comparison with other doctors is cut before it reaches the platform.
Price-led offers pull in people from Woodlands or Tampines who will not travel to Orchard for a routine visit, and the front desk fills with calls that never book. Aim at the workers and neighbours who can attend, and count consults rather than calls.
How it works
Walk the map with the practice manager: which towers, MRT exits and residential pockets can realistically reach the door, and at which hours. Orchard and Somerset workers usually anchor it, with Dhoby Ghaut and River Valley added by fit.
GP, dental and aesthetic get separate pages, search words and budgets. Mixing them in one campaign muddles the wording and the approval process, and it hides which one fills the diary.
The practice reads each ad, heading and form field. Nothing goes live with outcome language, reviews you do not hold or borrowed credentials, and the approved version is kept on file for later changes.
Tag calls, WhatsApp taps and booking forms, then review each month by catchment in S$. Budget moves toward the routes that fill the diary and away from clicks that end at a voicemail.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| dentist near Somerset MRT | Planned dental consult squeezed into a working day |
| private GP Orchard Road | Convenience-led search from office workers and visitors |
| aesthetic clinic Dhoby Ghaut | Researched consult enquiry, not a bargain hunt |
| clinic River Valley | Resident looking for a private practice close to home |
Niches
Google Maps
Live Google Map. Tap a region to open its page.
Testimonials from HeyLead clients
Working with HeyLead on our EyeBox marketing has been transformative. They navigated an incredibly complex regulatory landscape - managing Meta and Google compliance while keeping our campaigns live and generating qualified demo requests from exactly the right audience. Their ability to iterate creatively within tight policy constraints, combined with the CRM infrastructure and attribution clarity they built, gave us the confidence to scale. They operate where most agencies simply can't.
Rosina Samadani
CEO, Oculogica
Heylead is a very professional outfit. They are super effective as they bring real results that make a difference. Moreover, their pricing is reasonable and the service is good. For these reasons, we won't hesitate to recommend Heylead to anyone who seeks the best.
Kenneth
Client, ketch.sg
FAQs
Answers for Orchard practice owners, from catchments to advertising rules.
Those within a comfortable trip of your reception: usually the Orchard Road and Somerset towers, then Dhoby Ghaut, with River Valley and Cairnhill households for practices that suit residents. We name the exits and roads you serve on the page rather than promise the whole island.
The practice does, and we draft with the rules in mind. Every ad and page goes to you for sign-off before it is published. HeyLead is not the licence holder, so responsibility for compliance stays with the practice.
Only material the practice holds and is allowed to publish under the rules, which often means none. We make no outcome promises. Where a claim cannot be stood behind, it stays off the page.
The searchers, the urgency and the rules all differ. GP searches are convenience-led, dental ones mix routine and urgent visits, and aesthetic ones involve more research and need the most careful wording. That is why each specialty gets its own page and budget.
Start by sharing your Google Business Profile, website and any ads account, so we can see what exists today. We also need your practice and licence details, the hours you can offer consults and the towers and districts you want to reach.
No. HeyLead works online and does not keep a desk on Orchard Road. We talk by phone, video or WhatsApp, and your pages show your own practice details and the areas you serve.
Other pages for this city.